Aly Hewitt Email and Phone Number
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Aly Hewitt personal email
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I am a creative and strategic senior corporate marketing leader who builds strong IT brands through integrated campaigns and marketing communications programs. I have deep expertise in brand strategy, corporate messaging, communications, advertising, program management, awareness and demand generation after years of managing successful teams and leading high profile projects.I was the driving force behind the first Dell Software awareness campaign – producing millions of dollars in pipeline and revenue and a significant increase in awareness of Dell’s software division among IT buyers. During this time, I leveraged relationships to get the software division included in Dell’s corporate national TV campaigns and airport ads. Then leading up to the software division’s divestiture from Dell, I was a trusted advisor to senior leadership and managed the creation of the new entity’s brand, including a campaign to re-launch Quest in the market. Once the sale was complete, I worked with the new executives to develop and roll out the purpose, vision and values for the new company. I continued to manage corporate awareness and worked with the business units to develop cohesive all-up messaging from disparate product lines. I used this messaging framework to create corporate assets including the corporate pitch, videos and web content. I am passionate about corporate marketing and excited to help brands of all sizes get to the next level.
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Director, Marketing CommunicationsBoulevardNewport Beach, Ca, Us
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Director, Marketing CommunicationsBoulevard Nov 2021 - PresentLos Angeles, Ca, Us -
Contractor - Senior Content DesignerServicenow Mar 2021 - May 2021Santa Clara, Ca, UsI'm excited to leverage my deep experience in IT marketing communications to help ServiceNow revamp their customer support content. -
Lead, Corporate Messaging & ProgramsQuest Software Nov 2016 - Nov 2019Aliso Viejo, Ca, UsAfter the divestiture from Dell, I managed all corporate and cross BU messages and programs in a business unit centric environment, including: • Worked with executive leadership to create and roll out purpose/vision/values for the new company• Created corporate message/assets, including pitch deck, brand videos, boilerplate, web content and creative• Collaborated with product marketing to create cross BU messaging, web pages and videos, including targeted industry content, Quest’s cloud management story and all-up solution page• Built global launch campaign for new brand, including media, social and search • Oversaw ongoing corporate awareness strategy and programs with minimal budget, yet impactful results • Managed central marcom contractors and FTE resource to support BUs and corporate programs• Wrote Business Operations newsletter for Chief Business Officer and partnered with comms team on internal programs -
Marketing Communications ConsultantDell Feb 2015 - Nov 2016Round Rock, Texas, UsManaged first solution awareness campaign strategy, planning and execution for Dell Software. Worked with internal marketing and agency resources to: • Developed creative, including copy, design and multimedia • Created, implemented and optimized digital and out of home media plans • Led cross functional team to implement campaign across multiple marketing disciplines (social, web, advertising, search, events, etc) • Measured resultsManaged branding for divestiture of software division from Dell to private equity firm. Led development of logo, tagline, corporate message, launch campaign concept, brand videos, ads and infographic with agency and internal creative teams. I continued in this role as the software division relaunched as Quest in November, 2016. -
Senior Manager, MediaDell Oct 2012 - Jan 2015Round Rock, Texas, Us• Lead staff of six media planners and manage 8M dollar annual North America advertising budget • Managed additional advertising dollars as part of Dell integration and successfully collaborated with cross functional teams on integration work stream to ensure a smooth transition into Dell • Significantly improved advertising lead quality while reducing cost per lead • Provide guidance to marketing leadership on demand gen and awareness tactics to meet agressive revenue targets.
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Senior Manager, MediaQuest Software May 2012 - Oct 2012Aliso Viejo, Ca, Us• Led staff of five media planners and manage 4M dollar annual North America advertising budget • With limited budget, created creative grassroots social media campaign to drive awareness of corporate brand and increase social media engagement. Leveraged Facebook, Twitter, YouTube and LinkedIn advertising to promote video contest hosted on Facebook.
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Manager, Media & Global CampaignsQuest Software May 2010 - May 2012Aliso Viejo, Ca, Us• Managed staff of four media planners• Replaced media agency of five years with new global agency of record in mid-2011: Managed creation of short list, RFPs, pitches and selection. Results: cost savings of 50K/year for increased statement of work, global efficiencies and creative synergies. Named Q4 2011 MVP for managing review process. • Grew and transformed media team to efficient, high performers by hiring top talent and streamlining process
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Manager, Advertising & Campaign MarketingQuest Software Aug 2009 - May 2010Aliso Viejo, Ca, Us• Promoted to manage staff of eight: five campaigns managers, two media planners and one copywriter • Produced two 24-hour global, virtual events resulting in significant revenue opportunities and closed deals. Secured media partnerships for co-funding, selected event vendor, project managed team of 20+ internal stakeholders. • Oversaw NAM quarterly marketing campaign planning process and 3.5M annual program dollars
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Manager, Promotional StrategiesQuest Software Nov 2006 - Aug 2009Aliso Viejo, Ca, Us
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Strategic Marketing ManagerQuest Software Oct 2005 - Nov 2006Aliso Viejo, Ca, Us
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Marketing CommunicationsQuest Software Apr 2003 - Nov 2005Aliso Viejo, Ca, Us
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Marketing CoordinatorVision Solutions Jan 2002 - Dec 2002Irvine, Ca, Us -
Promotions And Sweepstakes CoordinatorBig Ballot Feb 2001 - Jan 2002
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Marketing AssociateEpoch Internet Aug 2000 - Jan 2001Us
Aly Hewitt Skills
Aly Hewitt Education Details
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Uc Santa BarbaraCommunications
Frequently Asked Questions about Aly Hewitt
What company does Aly Hewitt work for?
Aly Hewitt works for Boulevard
What is Aly Hewitt's role at the current company?
Aly Hewitt's current role is Director, Marketing Communications.
What is Aly Hewitt's email address?
Aly Hewitt's email address is al****@****ell.com
What is Aly Hewitt's direct phone number?
Aly Hewitt's direct phone number is +194988*****
What schools did Aly Hewitt attend?
Aly Hewitt attended Uc Santa Barbara.
What skills is Aly Hewitt known for?
Aly Hewitt has skills like Marketing Communications, Advertising, Marketing Strategy, Lead Generation, Demand Generation, Online Advertising, Marketing, Digital Marketing, Social Media Marketing, Integrated Marketing, B2b Marketing, Management.
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