Aly Zhang Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

• Manage digital marketing efforts including AdWords, social media, influencer partnerships, and eDM campaigns to drive website traffic and promote brand solutions. • Manage social media platforms with a focus on growing engagement and followers, creating dynamic content, and fostering community interactions.• Oversee website development, maintenance, and optimisation to ensure an engaging and user-friendly online presence.• Ensure efficient budget management and track key metrics.• Create compelling content to position the brand as a top choice and debunk common misconceptions across digital platforms.• Plan and execute digital campaigns to launch new products effectively.• Meet sales targets for brand-related experiences and drive local retail sales.• Enhance the brand's digital presence on various online platforms.• Demonstrate expertise in managing diverse digital platforms while safeguarding brand integrity.• Establish and expand outreach programs targeting chefs through the "Duck Academy."• Monitor and allocate resources for timely project delivery, addressing issues proactively.• Develop documentation on digital processes and ensure access to digital assets.• Provide support to Retail Sales, Farm Shop, and Kitchen Class teams as needed.

Content creation: • Instagram, TikTok, YouTube content creator. • Freelance working with brands for influencer and content creation work. • Handling creative briefs in directing, producing and writing in film and photography.• Handling various social media platforms. • Handling various profiles for freelance work.• Designing website using Squarespace and Wix.• Sending through and tracking invoices.• Informing and directing clients, process cash flow and entering accounts.• Personal equipment: filming and lighting equipment, various editing programs, car.• Brands collaborated with include: Oscar Wylee, Vivaia, Vida Glow, LTK, ADLV, Sony Pictures, Warner Brothers Australia, Roadshow, iQiyi.

Screen credits include commercials, film, television, corporate work, comedy, music videos: • Why Are You Like This (ABC/Netflix), Spreadsheet (Paramount Plus), House Husbands (Channel 10). • McDonald's, ANZ, Crown, Mercure Hotels, City of Melbourne, Vision Australia, Medical Board of Australia, Deloitte, Probuild, InstantScripts, Tencel Refibra. Stage credits include:• Lead character in Melbourne Fringe Festival 2023: The Death of @BlancheMarcot. • Sketch comedy performer for Melbourne International Comedy Festival 2020: Dr Duck MD.• Improv Comedy Performer at The Improv Conspiracy. • Lead in Beijing Music Festival 2015 presents ABBA.Presenting clients include:• City of Melbourne, City of Monash, The Federation of Chinese Associations Inc, Ctrip, Tourism Victoria, PwC, Your Key Australia, Ecosa and others.Modelling credits include:• Miss Tourism Australia 2017 National Finalist, Miss Earth Australia 2016 National Finalist and Eco Achievement Award (for greatest environmental achievement), Miss Grand Australia 2016 National Finalist. Other Skills:• Classical Piano: Licentiate in Music, Australia (LMusA) Certificate.• Classical Piano: Associate in Music, Australia (AMusA) Certificate.• Theory of Music: Sixth Grade.• Singing.• Taekwondo: Red Belt I• Languages: English, Mandarin Chinese, Cantonese Chinese• Dance: Lyrical, Contemporary, Jazz• Improvisational Performance Ability and Experience

Melbourne, Victoria, Australia

• Plan and oversee end-to-end project delivery, including project planning, team resourcing, scoping, feasibility, ideation, design, development, content creation, build, testing, installation, and support.• Ensure projects meet high standards and satisfy all client stakeholders. Provide final approval before project delivery.• Lead agency project management systems and mentor project management staff.• Build production teams based on project requirements, utilising internal and external resources. Interview and vet resources and vendors for quality partnerships.• Oversee external resource lists, empowering staff to manage and update them.• Collaborate with internal resources, contractors, and suppliers to meet project specifications and client expectations.• Develop and maintain project plans, timelines, and milestones (internal, client, vendor).• Manage project templates and technical documentation (plans, briefs, scopes, timelines, user journeys, testing templates, PDRs).• Monitor project budgets, approve external expenses, and ensure profitability through weekly timesheet reviews.• Manage project resourcing, milestones, and agency goals.• Oversee project delivery, identify roadblocks using PDRs, escalate issues to senior management, and find solutions to keep projects on track.• Work closely with clients, understanding their needs, and maintaining positive relationships throughout project delivery. Address challenges with senior clients.• Conduct sunset project reviews and client debrief meetings to gather feedback.• Continuously improve project management processes and methodologies for optimal results.

Melbourne, Victoria, Australia

• Project management tools (e.g., planning Gantt charts / timelines).• Speaking/presenting to stakeholders and clients.• Ensuring project quality control and assisting with creative and analytical decisions.• Coordinating the minutes and action items from project meetings.• Assist in the preparation of reports regarding timing, costs, and quality.• Maintaining and monitoring project plans, project schedules, work hours, budgets, and expenditures.• Assist in the initial development and planning of the project and collaborating with clients, contractors, and other stakeholders to meet project deliverables.• Sourcing and booking suppliers such as graphics, support staff, etc.• Oversee procurement and supplier contracts.• Assisting and supporting Project Managers with project requirements.• Simultaneously manage expectations of clients, internal management, and project stakeholders.• Management of production teams such as Creatives, Developers, Designers, Copywriters, and 3rd Party Suppliers.

Melbourne, Victoria, Australia

• Manage multiple brands across the creative team within a fast-paced studio.• Manage & oversee all design and production projects from initial concept to completion, consistently meeting deadlines & requirements.• Liaising with clients to understand business & project needs.• Pitched ideas, wrote scripts and directed content.• Manages team utilisation and billability to drive profit.• Creating and implementing monthly deadlines, project goals and workflows to ensure a smooth production process with on-time delivery.• Managing monthly utilisation reports, recruiting & performance reviews.• Be across industry trends and innovation to add value to idea generation.• Schedule and organise shoot schedules, location scouts, call sheets.• Revised and created various Standard operating procedures.• Managing the marketing, brand & pipeline with support from SEO and marketing team.

Directing, writing, editing, producing films and performances. Noteworthy:• Documentary Film 'First Chair' Premiering at MIFF as part of the VCA Film and Television Graduate Season 2022.• Documentary Film 'Yes And' Selected for the Melbourne & Sydney Lift-Off Film Festival 2021.• Documentary Film 'Yes And' Selected for the Melbourne Documentary Film Festival 2021.• Documentary Film 'Yes And' Selected for the Dumbo Film Festival 2021.• Documentary Film 'Reflected' Selected for Sydney Women's International Film Festival 2020.• Documentary Film 'Reflected' Selected for Melbourne Women's International Film Festival 2020.• AIDC 2020 Leading Lights Recipient.• Writer and performer at the Melbourne Spoken Word Poetry Festival, Beijing International Music Theatre Festival.• Writer and performer of sketch shows at The Improv Conspiracy.

• Familiarity with filming in HD and SD video formats, preproduction/planning, studio and field production, lighting/grip, scriptwriting, storyboarding and photography.• Research, sourcing, re-purposing and authoring content.• Personally discussing campaigns and liaising with clients, and online (e.g. WeTransfer, Slack, and Google Drive).• Start to end production: writer, director, editor, cinematographer, stills photographer, producer, sound design, crewing roles, production manager and assistant, data wrangling.• Experience writing treatments, scripts, storyboard, shot list, call list, pre-production, production and post production data input, individually and in a team.• Crewing duties have included director, cinematographer, editor, writer, gaffer, camera assistant, sound recordist, musician, continuity, production manager, production assistant, props, styling.

• Personally discussing campaigns and liaising with clients (e.g. WeTransfer, Slack, and Google Drive).• Video content roles including: writer, director, editor, cinematographer, producer, sound design, gaffer, sound recordist production manager and assistant, data wrangling.• Experience writing treatments, scripts, storyboard, shot list, call list, pre-production, production and post production data input, individually and in a team. • Post-production experience - video editing, video compression for multiple delivery platforms.

• English and Maths Class Teacher regular classes from Grade 5 to Grade 6. Substituting for varied grades from Grade 3 to Grade 11.• Engage students, create lesson plans, track student progress and present information to parents, work with school management, prepare students for standardised tests, manage students outside classroom.• Private Tutor in English (2 hour sessions) to international students. Teaching fluent classes in Mandarin Chinese and English.

Master Of Fine Arts - Mfa, Master Of Film And Tv (Documentary Filmmaking)

Activities and Societies: Commonwealth Supported Place (CSP), Melbourne Peer Mentor, Director Role: Photographer and Videographer.

Bachelor Of Fine Arts - Bfa, Acting (Honours)

Activities and Societies: Volunteer and English and Chinese Translator at the International Students Film and Video Festival, Tour.

Bachelor Of Music (Performance), Bmus

Withdrew from course due to opportunity to study overseas in China.

High School Diploma

Activities and Societies: Piano Music Scholarship throughout schooling, Middle School Committee Member, Literary Journal Editorial Member.