Alya H. Email & Phone Number

California, United States

· Proofread first-pass pages to identify and fix errors in typography, punctuation, spelling, and grammar· Queried any stylistic lapses, text or design inconsistencies, ambiguous wording, repetition, or apparent factual inaccuracies· Referenced Chicago Manual of Style, Merriam‐Webster’s Dictionary, and house style guide when marking corrections· Checked and updated series style sheet and terms sheet with any new additions

· Created and managed monthly content calendar to ensure content aligns with departmental goals, brand voice, and overall company objectives· Developed and implemented a content strategy that incorporates marketing initiatives and SEO best practices to improve employee engagement and consumer conversion rates to company website· Led planning and execution of social campaigns to increase impressions by over 220%, engagement by 100%, and followers by 35%· Collaborated with internal and external teams for activation of marketing campaigns through employee advocacy programs and internal communication hubs· Reported and analyzed monthly performance metrics and benchmarks using analytics and social listening tools to assess quantitative and qualitative data and inform future strategy, communicating findings and insights to stakeholders· Established guidelines for content quality and relevance, ensuring all internal knowledge resources are up-to-date, reliable, and accessible· Performed regular audits of existing content to identify areas for improvement and optimize creation processes· Conducted competitive analysis to evaluate industry trends and inform strategic decision-making, enhancing the positioning of marketing campaigns· Assisted in the creation of employee- and consumer-facing assets for social media

· Managed the social media presence and brand strategy of 70+ franchisees across six companies on Facebook, Instagram, and Twitter· Communicated with clients to promote brand awareness and ensure retention through success metrics· Converted leads from audience-targeted ads in the Facebook Meta Business Suite and Ads Manager· Responded and enforced brand standards when monitoring reputation management and incoming communication· Maintained and established relationships with clients to build results-driven marketing strategies and promote additional management services· Collaborated with brand managers, leads, and directors to optimize editorial content and highlight key strategic initiatives· Served as the primary liaison between clients and technical support team to escalate issues reported by users· Proactively monitored media landscape and identified relevant trends

· Transformed school's social media profiles to ensure consistency in voice, brand, and marketing· Curated monthly social media content calendars to ensure organization and preparation in Instagram and Facebook static and story posts· Produced and sourced images, videos, and graphics for marketing distribution· Connected with Development, Admissions, and Marketing Directors to plan specific campaign initiatives as they related to Annual Fund, admissions, and classroom activities· Produced Run of Show documents that organized event vendors, programs, set-up instructions, and team responsibilities· Assisted Development Director with fundraising campaigns· Reached out and secured vendors for events

Orange, California, United States

· Created and updated story budgets to measure the progress of ongoing articles· Reviewed and approved pitches related to local government from a team of three student reporters· Briefed Managing Editor on the status of reporters and stories during biweekly editorial meetings· Edited all submitted stories from designated reporters, following AP Stylebook and Voice of OC's guidelines

Leatherby Libraries

Leatherby Libraries

Leatherby Libraries

· Ensured timely and nuanced coverage of Chapman University, Orange County, and national news· Oversaw the assistant editors, marketing team and a reporting team of 16 writers· Conducted pitching, assignment, writing, revision, and publishing processes· Directed production of the Wordpress website with layout and design · Edited all headlines, cut lines, and written copy via AP Stylebook· Set and managed editorial calendar· Collaborated with graphic designer and any photographers

Orange County, California Area

Orange County, California Area