- Lead activations for major local and multinational brands, including Bank Indonesia, Indosat (IM3, Tri), Blibli, and Bank Jasa Jakarta.- Developed 20+ comprehensive activation proposals, outlining concepts, objectives, timelines, budgets, and deliverables.- Built and maintained strong client relationships by understanding their needs, communicating effectively, and providing exceptional customer service throughout the event planning process.- Supervised the end-to-end planning and execution of activations, leading cross-functional teams as the activation PIC.- Budget planning for 20+ activations of various brands

- Assisted in the development and execution of CRM campaigns to enhance customer engagement and retention across 8 product categories.- Develop compelling themes and copy for push notifications- Crafted Customer segmentation and targetted campaigns by utilizing the digital tool MoEngage- Collaborated with cross-functional teams to gather data and insight gathering for campaign optimization- Supported in planning and implementation of CRM initiatives to drive consumer loyalty

- Develop creative concepts and storylines that deliver visually appealing and informative videos.- Scheduling and publishing content, as well as actively engaging with our audience through comments, messages, and mentions.- Stay up-to-date with the latest trends, hashtags, and social media features. Identify opportunities to leverage trends and create viral content to increase brand visibility.- Work closely with the marketing team to align social media efforts with overall marketing objectives.

- Prepared and served variety of hot and cold beverages, ensuring high quality and consistency.- Operated espresso machines, coffee grinders, and other equipment to make specialty coffee drinks.- Maintained a clean and organized work area, including brewing stations, counters, and display cases.- Operated cash registers and POS systems accurately to process customer payments.

- Assisted in the development and execution of content marketing strategies aimed at increasing brand awareness and engagement- Conducted market research to identify audience preferences, trends, and best practices for content creation- EP development and implementation- Optimized marketing campaigns of 100+ SMEs through consultation and seminars.