Business Development And Marketing Manager
Sunny Technologies
Beijing, China
Chinese developer and manufacturer of high-technology laser equipment and software (No.1 on China's market, No.3 on international market based on sales and product quality)- Developing and implementing marketing strategy for the Company's Overseas Sales Department - Supervising Overseas Sales Department (5 employees reporting)- Consulting Chinese management on positioning to Western markets- Market research- New product launch (product description, communication activities, presentations at industry shows)- Expanding markets for existing product series (Russia,Turkey): feasibility study, identifying priorities, sales channels, pricing, resources and support principles- Presenting the company at industrial shows (China: Beijing, Wuhan, Shenzhen, Shanghai; India, Europe, US, Russia)- Building network of business partners- Creating a new bilingual website according to international standards - Supervising design and production of PoS materials according to international standards- Initiating promotion projects (advertising campaigns, newsletters, etc.)- Regular coaching Company's employees (business English, key business processes, Western communication patters)- Facilitating negotiations with Chinese and international clientsKey achievement:- Opened new market opportunities (Russia, Turkey), developed potential client database, established relations, secured first sales- In spite of the crisis industry conditions, managed to increase sales on existing Western markets: ensured a steady 4-7% monthly increase during the last year through optimized business processes, new bilingual website and new quality print materials- Arranged trouble-free work of the Overseas Market Department through optimizing order, shipment and service support procedures- Provided the basis for the Company to successfully issue stock on Chinese market
