Alyca Judge Email and Phone Number
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Alyca Judge personal email
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A strategic marketing and organizational leader with a strong track record of innovating digitally, identifying new growth spaces, developing integrated marketing communication strategies, product line management, and leading marketing operations. I have extensive long-range strategy development and annual business planning experience. I like to solve complex problems and challenges. I am able to bring together a variety of diverse inputs and simplify into strategic focus areas for those I partner with across businesses.I build rapport through collaboration and effective communication at all levels; matrixed organizations, sales teams, customers, vendors and industry partners. As a leader, focus on serving the team and business needs through collaboration, empowerment, and open dialogue. Known for creating highly engaged teams through clarity of vision, context, prioritization, and cultivating and growing talent. Recognized as a strong collaborator with experience leading cross-functional and cross-organizational teams.Areas of expertise: B2B / B2C Marketing, Annual Business Planning, Strategy Development, Budget Management, Digital Strategy, Team leadership, People Management, Agency Management, Website/Email Marketing, Tradeshow/Events, SEM/SEO, Paid Media, Marketing OperationsAdditional relevant experience: Product line management including full P&L management, new product development and established product team leadership. Market business development – market sizing and opportunity analysis to enter new markets.Technology experience: Salesforce; Salesloft; HubSpot; Bizible; Sendoso; Wrike; ON24; MS Office including OneNote, PowerPoint, Word, SharePoint, and Excel; social media platforms; Google Analytics
Michael Foods
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Senior Director Of MarketingMichael Foods May 2022 - PresentHopkins, Mn, UsResponsible for product portfolio management and segment strategy development across Foodservice and Food Ingredient businesses. - Develop marketing and sales strategies to optimize product and customer mix while driving category growth - Drive product portfolio performance across volume, market share and profit - Develop go-to-market strategies across various Foodservice segments
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Marketing Director, Lead Generation And Industry ProgramsSpok Nov 2021 - Apr 2022Plano, Tx, UsResponsible for strategy and activation of lead generation, marketing automation, advertising, and industry events globally. Lead a talented team driving engagement across marketing channels, prospects, and customers. Guide annual business planning process across marketing channels and collaboratively build actionable strategies and plans. - Develop integrated campaigns across marketing channels resulting in high-quality leads and opportunities for sales.- Drove $8MM of pipeline attribution and over 50% net new opportunities through optimizing key target audiences.- Developed customer communication framework through multi-department team resulting in organizational clarity and process for all external communications across marketing, customer success, product, and technical teams. - Lead global industry programs across in-person and digital events, including experimenting with new approaches resulting in expanded sales opportunities and contacts. -
Associate Marketing DirectorSpok Nov 2020 - Oct 2021Plano, Tx, UsResponsible for leading the strategy, plan development, and activation across multiple marketing channels to generate high-quality leads and increase brand awareness.- Implemented new inbound marketing platform within compressed schedule and delivered ahead of plan. Developed and activated phase two plan for expanded functionality across live chat, social media, GDPR, and reporting.- Led negotiation and placement of all media, content syndication, and events driving industry-leading engagement.
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Sr. Manager - Marketing Communication, Digital And Industry RelationsGeneral Mills Mar 2017 - Oct 2020Minneapolis, Minnesota, UsManaged integrated marketing and digital campaigns across all Convenience and Foodservice business segments through four direct reports. Collaborated across teams to develop innovative digital strategies, sales tools, and promotions.- Designed and implemented the long-range strategic plan to transform digital sites to active purchase driving platforms resulting in double-digit product pageviews and engagement through eCommerce.- Innovated through aperture-based content and experiential promotions to drive industry-leading engagement.- Implemented SEO, paid search, and social media strategies which tripled followers and increased organic traffic.- Led team to create differential digital functionality, including first-ever marketing automation via website activity, product sampling, and improved sort functionality through data science and analytics. -
Sr. Channel Marketing Manager, Convenience And FoodserviceGeneral Mills Jun 2013 - Mar 2017Minneapolis, Minnesota, UsIdentified and developed go-to-market launch strategies for Restaurants, Distributor sales and innovation in Convenience stores.- Led development of long-range strategic plans for Independent Restaurant and Distribution channels – identified new product growth spaces and drove +17% sales volume in year one with new focus areas.- Launched a new product portfolio in the baked goods category, expanding our portfolio for Convenience Stores.- Developed marketing, distribution priorities, and launch plans through five direct reports across segments.
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Channel Marketing Manager - K-12 SchoolsGeneral Mills May 2011 - Jun 2013Minneapolis, Minnesota, UsLed development of K-12 roadmap and channel strategies to drive product growth within school meal programs.- Exceeded volume targets and grew channel at 2x the industry rate enabling a 5pt share growth through customer-centric solutions and superior sales enablement.- Developed fully integrated communication and promotion plan which delivered website engagement increases of 147%, sampling rate increase of 11% and strong click thru rates of over 37%.- Managed consumer budget process across all products and channels.- Collaborated with agencies in development of best-in-class print, digital and tradeshow executions. Developed channel brand architecture, channel campaign blueprint and first ever visual strategy.
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Product Marketing Manager, Pillsbury BiscuitsGeneral Mills Oct 2007 - May 2011Minneapolis, Minnesota, UsManaged product portfolio, including operational forecasting, profit/loss, product development, and capacity planning.- Drove profit growth of $1.7MM through SKU performance evaluation, pricing, and product line optimization.- Led business turnaround to a 9% growth in a -3% category through a multi-tier sales partnership program.- Led new product development through a 12 person cross-functional team.
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Associate Channel Marketing ManagerGeneral Mills Jul 2005 - Oct 2007Minneapolis, Minnesota, UsFrozen Sweets Goods Product Marketing, In-Store Bakery, Wal-Mart/Sam's
Alyca Judge Skills
Alyca Judge Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing
Frequently Asked Questions about Alyca Judge
What company does Alyca Judge work for?
Alyca Judge works for Michael Foods
What is Alyca Judge's role at the current company?
Alyca Judge's current role is Marketing Executive I Organizational Leader I Digital Strategist I Growth Driver I Talent Developer.
What is Alyca Judge's email address?
Alyca Judge's email address is al****@****lls.com
What is Alyca Judge's direct phone number?
Alyca Judge's direct phone number is (904)-284*****
What schools did Alyca Judge attend?
Alyca Judge attended University Of Minnesota - Carlson School Of Management.
What skills is Alyca Judge known for?
Alyca Judge has skills like Brand Management, Cross Functional Team Leadership, Consumer Products, Customer Insight, Marketing, Product Marketing, B2b Marketing, Forecasting, Multi Channel Marketing, Product Innovation, Training, Integrated Marketing.
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