Alyce Erikson Email & Phone Number

Singapore

Sunnyvale, CA, US

• As the Asia-Pacific Group Head of Product Marketing for LinkedIn Ads, I lead portfolio product strategies to drive customer acquisition, upsell and churn prevention.Responsibilities:
• Spearheading cross-functional product projects, navigating complex business challenges and dependencies to unblock barriers to growth.
• Driving Asia-Pacific go-to-market product strategy through customer research, data analysis and industry experience.
• Influencing global partners across Product, Sales, and Marketing to align on unified business goals.
• Mentoring high-performing teams and fostering cross-border culture programs.
• Communicating the LinkedIn Ads product vision as a keynote speaker at LinkedIn-owned and industry events.

Sunnyvale, CA, US

• As a Senior Manager leading Product Marketing in Asia-Pacific, I pioneered the function into a strategically essential component of the LinkedIn Ads business both regionally and globally.I achieved this by:
• Driving roadmapping, testing, development, and launch of products in alignment with Asia-Pacific business goals, leveraging customer feedback, research, and competitive analysis. This includes developing world-first.
• Developing business strategies that integrated product marketing foundations, customer research, problem diagnosis, goal setting, and marketing strategy formulation. This involved positioning, messaging, and narrative.
• Leading cross-functional teams across Sales, Marketing, and Product, influencing stakeholders without direct authority to resolve conflicts, shape roadmap outcomes, and build effective go-to-market strategies.
• Fostering a growth mindset within the team, creating a collaborative environment and enabling career transformation through stretch assignments, demonstrating a commitment to team development and mentorship.

Sunnyvale, CA, US

• As the only Senior Product Marketing Manager for LinkedIn Ads in Asia-Pacific, I played a pivotal role in product development, testing and launch.I achieved this by:
• Engaging in discussions with senior management across Sales, Marketing, and Product to articulate product strategy, vision, and go-to-market plans, demonstrating a deep understanding of LinkedIn Ad's product principles.
• Driving product roadmap recommendations through extensive customer research, including advisory programs and interviews with over 100 marketing leaders in Asia-Pacific to surface customer insights.
• Contributing to global product launch messaging and positioning while tailoring strategies to the nuances of the Asia-Pacific market, including the implementation of the first revenue-generating product adoption.
• Leading alpha and beta product testing teams to validate product-market fit, identify bugs, and understand user experience, demonstrating hands-on involvement in product development processes.

Sunnyvale, CA, US

• As Asia-Pacific's first full-time product marketer for LinkedIn Ads, I built the functional structure for the role from the ground-up. My day-to-day experience in this role included:
• Creating operational rigour around customer feedback loops, product roadmap recommendations, beta testing and product launch excellence in partnership with global peers.
• Responsible for product areas that had substantial impact on revenue, business operations and/or customer usage of LinkedIn Ads through customer research, product testing and marketing launch strategies.
• Hands-on experience leading sales training, building sales enablement, case studies, playbooks, how-to-guides, competitive analysis and battlecards.
• Involved in customer meetings to present the LinkedIn Ads product strategy to executive stakeholders.

Sunnyvale, CA, US

• As a Program Operations Manager for LinkedIn Ads, I strategised and executed programs that fuelled business growth for the Asia-Pacific region.My day-to-day experience in this role included:
• Managing product change impacting over 200 internal stakeholders including Asia-Pacific's first major product beta for video ads and leading LinkedIn Asia-Pacific through GDPR legislative changes.
• Introduced to (and continue to use) management methodologies to unblock obstacles including RAPID, RACI and clean escalations.
• Developed technical skills in SQL and data analysis that enabled me to create revenue and adoption dashboards.
• This role gave me a unique opportunity to deeply understand the value and role of various functions within an enterprise organisation including Sales, Systems, Product Management, Marketing and Finance.
• Transforming LinkedIn Ad's targeting capabilities by partnering with product management, data standardisation and product marketing teams to improve targeting efficiency whilst creating LinkedIn's first targeting.

Central Business District, SG

London, Greater London, GB

Managed the creation of advertising campaigns through creative briefing to execution.

Steering Complex Projects, Project Management

Future Leaders Programme, Leadership

Product Marketing Certified - Core

Data Analysis For Management

Bachelor Of Communication And Media Studies, Marketing Communications And Advertising

Bachelor Of Arts (B.A.), Politics, French Language