Alycia Mason

Alycia Mason Email and Phone Number

President @ WPP Media
Chicago, IL, US
Alycia Mason's Location
Greater Chicago Area, United States, United States
Alycia Mason's Contact Details
About Alycia Mason

I am a highly impactful and successful marketing professional shifted into the realm of digital transformation and entrepreneurship, committed to transforming brands and enhancing customer interactions to fuel expansion. Additionally, I leverage my curiosity and deep knowledge to drive innovation, fortify competitive edges, and enrich customer interactions.My background includes utilizing technology and data to enhance both customer and team experiences, create fresh revenue channels, and streamline operational efficiencies in procedures. Skilled in forming top-talented teams, establishing transparent expectations, and optimizing efficiency.I am proficient at devising actionable strategies across digital, marketing, and operational domains. A results-driven executive translating organizational needs into revolutionary solutions accelerating change, transformation, and growth.Areas of ExpertiseMarketing & Digital Transformation | Consumer-Centric Marketing Strategy & Execution | Customer Experience | Digital Marketing | Personalized Marketing | Sustainable Business Growth | Talent & Culture Building | New Model Development

Alycia Mason's Current Company Details
WPP Media

Wpp Media

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President
Chicago, IL, US
Alycia Mason Work Experience Details
  • Wpp Media
    President
    Wpp Media
    Chicago, Il, Us
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  • Wavemaker
    Chief Executive Officer
    Wavemaker Jul 2024 - Present
    London, London, Gb
    View
  • Candycopia
    Co-Founder /Owner/ Chief Growth Officer
    Candycopia Oct 2021 - Present
    Oak Park, Illinois, Us
    Our vision for Candycopia is to bring some sweet relief to the world by helping people discover and experience new flavors that hit their sweet spot.I function in a dual capacity, spearheading the creation of an innovative confectionery company from inception while molding and implementing marketing and growth endeavors. Additionally, I transform the brand’s value and distinctive selling proposition into impactful marketing strategies to propel growth, positioning the organization as a distinct player in the confectionery market.➥Introduced a website and SEM strategy accounting for 20% of sales within a rapid 6-month timeframe, concurrently propelling overall revenue from zero to $1.3MM in 2 years.➥Coordinates lead generation and customer retention efforts while formulating comprehensive marketing strategies.A world of sweet discoveries awaits in our retail location or at www.candycopia.com. Follow us on TikTok, Insta or FB @candycopia
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  • Mcdonald'S
    Mcdonald'S, Field Vice President
    Mcdonald'S Feb 2023 - Jul 2024
    Chicago, Illinois, Us
    I served in a pivotal role overseeing field operations, collaborating closely with franchisees to ensure operational excellence and drive business performance. This included the management of 1K restaurants spanning 11 states, owning the P&L, and overseeing sales revenue of $5B.➥Surpasses revenue targets, improve customer experience and elevates NPS by an impressive 13 points.➥Creates regional strategies aligned with national goals to propel overall success for field offices.
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  • Mcdonald'S
    Chief Us Customer Experience Officer
    Mcdonald'S Mar 2022 - Feb 2023
    Chicago, Illinois, Us
    I assumed the responsibility of enhancing the customer experience by creating and delivering a seamless omni-channel experience, through incorporating digital initiatives into restaurant operations. Additionally, I directed a thorough digital transformation, covering the app, delivery services, and in-restaurant kiosk experiences.➥Led a significant overhaul of the customer and crew experience within a franchise model, resulting in digital, inclusive of delivery, comprising 30% of all transactions.
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  • Mcdonald'S
    Vp, Digital Customer Experience And Media
    Mcdonald'S Nov 2018 - Mar 2022
    Chicago, Illinois, Us
    I functioned in a key role, shaping the organization’s digital customer engagement and media strategies to align with the evolving demands of consumers.➥Initiated and expanded the omni-channel business by launching the largest loyalty program in QSR, resulting in the #1 QSR app being downloaded and doubled the profitability of sales.➥Evolved the media approached and oversaw agency switch, which led to the doubling of Media ROI
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  • Starcom
    Na Publicis Groupe Lead Kellogg'S, Evp Managing Director
    Starcom Feb 2018 - Nov 2018
    Chicago, Il, Us
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  • Starcom
    Evp, Managing Director
    Starcom Jan 2016 - Jan 2018
    Chicago, Il, Us
    Client: Kellogg's Global Starcom Lead
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  • Starcom
    Svp , Group Director
    Starcom Feb 2012 - Dec 2015
    Chicago, Il, Us
    Client: Kraft Lead on Beverages, Snacks, Meals and Desserts
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  • Mindshare
    Managing Partner, Managing Director Of Client Leadership Of Bp
    Mindshare Jan 2010 - Jan 2012
    London, England, Gb
    Clients: BP & CastrolLed one of the largest corporate crisis media strategy and response team in the history of marketing.
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  • Luxottica Retail
    Director Of Media
    Luxottica Retail Apr 2008 - Jan 2010
    Milan, Italy, It
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  • Mindshare
    Partner, Group Media Director
    Mindshare Aug 2007 - Apr 2008
    London, England, Gb
    Clients: BP & Castrol
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  • Omd/Prometheus
    Associate Director Of Strategy
    Omd/Prometheus Dec 2003 - Aug 2007
    London, Gb
    Clients: J.C.Penney, cars.com and Dell
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  • Mindshare
    Media Planner
    Mindshare Jan 2001 - Nov 2003
    London, England, Gb
    Clients: BP, Kimberly Clark and Cisco Systems
    View

Alycia Mason Skills

Integrated Marketing Media Planning Media Strategy Digital Strategy Media Buying Digital Marketing Leadership Marketing Strategy Advertising Online Advertising Digital Media Interactive Marketing Management Mobile Advertising Customer Relationship Management Brand Strategy Marketing Strategy Customer Data Team Building Return On Marketing Investment

Alycia Mason Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing

Frequently Asked Questions about Alycia Mason

What company does Alycia Mason work for?

Alycia Mason works for Wpp Media

What is Alycia Mason's role at the current company?

Alycia Mason's current role is President.

What is Alycia Mason's email address?

Alycia Mason's email address is al****@****ail.com

What is Alycia Mason's direct phone number?

Alycia Mason's direct phone number is +177340*****

What schools did Alycia Mason attend?

Alycia Mason attended The Ohio State University Fisher College Of Business.

What are some of Alycia Mason's interests?

Alycia Mason has interest in Children.

What skills is Alycia Mason known for?

Alycia Mason has skills like Integrated Marketing, Media Planning, Media Strategy, Digital Strategy, Media Buying, Digital Marketing, Leadership, Marketing, Strategy, Advertising, Online Advertising, Digital Media.

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