Alyona Gorbatko Email & Phone Number

Lisbon, Portugal

Kyiv City, Ukraine

• Developed and implemented comprehensive PR strategies for company products, aligning with objectives, channels, tactics, and budget.
• Secured high-level media coverage in top European and US tech outlets like The Verge, TechCrunch, Forbes, The Next Web, Heise, Xataka, etc.
• Collaborated with the Brand team on projects such as branded podcasts and printed books to enhance brand awareness and reputation.
• Developed a risk management strategy for company products to mitigate potential PR challenges.
• Analyzed quarterly PR outcomes and adapted strategies accordingly.

Kyiv, Ukraine

• Oversaw all marketing activities, from email campaigns to website content and ads.
• Secured placement in top industry publications and lifestyle magazines like Engadget, TechCrunch, and PEOPLE.
• Managed Social Media Coordinator's tasks and influencer outreach.
• Developed and executed annual marketing plan, budget, and performance metrics across multiple channels.

Kyiv, Ukraine

• Developed and executed Embassy's social media strategy, using analytics to target audiences and increase engagement.
• Managed daily content creation and publishing on Embassy's social channels.
• Created campaigns promoting Embassy services and managed ad campaigns on various platforms.
• Provided strategic guidance for enhancing social media strategy.

Kyiv, Ukraine

• Managed media relations and oversaw the Center's media presence.
• Created and managed content on social media platforms, increasing audience engagement and brand awareness.
• Developed ad campaigns to attract attendees and expand the audience.
• Secured partnerships and sponsorships for the annual GogolFEST Arts Festival, hosted by the Center.

Kyiv, Ukraine

• Planed and conducted English lessons to groups of 15-20 Elementary-Advanced level students aged 16, using a range of course books and materials, as well as audio-visual aids.
• Oversaw the day-to-day editorial workflow, supervised staff editors and external freelancers in order to grow traffic and engagement.

Kyiv, Ukraine

• Collaborate closely with the Guest Services Manager to manage filmmaker travel and accommodation within budget constraints, ensuring timely communication of arrangements.
• Assist the Guest Services Manager in researching and securing cultural funding opportunities and liaise with cultural partners supporting visiting filmmakers.
• Proactively anticipate and address filmmaker guest needs during their visit to Kyiv.
• Serve as a liaison between Programming, Press, Transportation, and other relevant staff members, coordinating with volunteers during Festival screenings.

Kyiv, Ukraine

• Attending festivals and premiers to write film reviews.
• Producing articles and interviews with industry professionals.
• Reporting on general industry news.

Kyiv, Ukraine

• Maintaining the Embassy social media platforms, including translation of USG materials.
• Producing the daily media overview on Ukraine, Russia and their former Soviet neighbors.
• Providing site and photo support for Embassy public diplomacy events, including high-level visits, press availabilities, Ambassador's trips, conferences, programs.

Mykolayiv, Ukraine

• Supervising and managing a team of 10 writers at the university monthly student newspaper VAGANT, providing general guidance and oversight.
• Overseeing the publication calendar and organising production of the newspaper.
• Managing annual budget.
• Liaising between the staff and the administration.

Mykolayiv, Ukraine

• In collaboration with Design and Development Departments, performing one of the company’s websites redesign and development for more search-friendly content.
• Under the supervision of SEO Manager, producing and optimizing website content for search engines.
• Developing new web content in line with SEO strategy.
• Uploading content to the website and moderating user-generated content.

Sherman/Denison, Texas Area

• Monitoring international press and writing world and local news overview columns for every issue of a biweekly student-run newspaper.

Crisis Communications

Two-Day Crisis Management Masterclass

Master'S Degree, English Language And Literature, General

External degree program.

Bachelor’S Degree, English Language And Literature, General

Activities and Societies: Contributing writer and then Editor-in-Chief of "Vagant" (University monthly student newspaper). Member of.

Certificate Of Completion, Communication Studies

Activities and Societies: Student newspaper 'The Observer', Campus Activities Board, Amnesty International, AC CaresGlobal Undergraduate.

Online Marketing Course

Learning and practicing on real cases SEO, Banner and Contextual Advertising, PR, Social Media Marketing, Direct Marketing, Analytics.