• Media planning and client communication: developed cross-platform media plans, and managed digital advertising campaigns for a portfolio of 7+ clients from different industries (Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads).• Performance optimization: designed and implemented robust A/B testing strategies, monitored ad performance metrics, constantly refined campaign elements for maximum impact. • Reporting and strategic insights: designed and delivered performance and creative reports to the client’s executive teams based on data from Google Analytics, Looker Studio, and other sources for informed campaign management. Assessed campaign performance for multiple initiatives and provided recommendations for the digital strategy.• Cross-functional collaboration: collaborated with the internal and external creative and IT teams on developing ad copy and creatives, planning promotional activities, and website conversion optimization projects; coordinated with the internal data team to verify tracking integrity and attribution for a range of media channels at different customer journey stages.

• Executed digital marketing campaigns (Google, Meta, Pinterest, TikTok, LinkedIn) for an extensive list of clients, including research, planning, content creation, campaign set-up, scheduling, testing, deployment, monitoring, analyzing, and optimizing.• Executed email marketing audits aimed to provide clients with email marketing strategy and reveal new revenue-driving opportunities: customer flow automation, RFM analysis (dynamic segmentation), design and messaging, and deliverability;• Produced monthly reports based on data from Google Analytics, and Looker Studio for actionable insights;• Collaborated with the internal creative team in developing ad copy and creatives, and with the IT department in implementing website conversion optimization initiatives.

Email marketing strategy development and implementation. Direct-to-consumer companies in Canada, the USA, and Ukraine: - Launched campaigns (email and sms) for customers engagement and conversion - Set up automation workflows based on audience segmentation for onboarding, conversion, re-engagement - Collected and organized information in Excel, Looker to understand campaign performance, and provided data-driven insights and recommendations

I've built this fashion e-commerce company from zero. Leading a team of 20+ employees, I was responsible for marketing and sales development:• Led the development and execution of marketing strategy from the company’s launch.• Continuously reviewed user experience to create and iterate tactics, guides, and training for the team to achieve target revenue while providing memorable user experiences. • X2.7 increase in revenue in 2021 compared to the previous year.• KAPSULA rated by customers with 4.9 stars on Google and TOP3 in Ukraine by awareness in its niche.

I successfully completed several projects for different clients: - analyzed target audience and competitors and proposed marketing communications strategy (education industry) - developed a framework for customer satisfaction measurement (education industry),- completed trends and competitors research (postal services, retail, financial sector, real estate development)

Corporate brand developmentExternal and internal communicationsSponsorship, CSRClients' satisfaction and loyalty

I have launched from zero a Ukrainian office of iVOX - Belgian online research company.