-Spearheaded the launch and growth of an online streetwear brand specializing in high-quality urban fashion.-Managed all aspects of the business, including product sourcing, marketing strategies, and customer engagement, primarily through Instagram.-Designed and Curated unique, trend-setting collections that resonated with our target audience.-Oversaw day-to-day operations, including inventory management, order fulfilment, and customer service, ensuring a seamless shopping experience.