Alysa Buchanan Email & Phone Number

Fayetteville, Nc, Us

‣ Co-founder and co-owner of heavy-duty diesel mobile mechanic business (a “garage on wheels”) servicing tractor-trailers and construction machinery fleets. ‣ Define short and long-term business viability, conduct market analysis to identify underserved customer bases, evaluate local market competitors, secure B2B contracts, and set pricing strategies.‣ Lead design for company branding, website, merchandise, marketing materials, investor presentations, and vehicle wrap for custom-built flagship service truck valued at $300k.‣ Evaluate and procure industry-specific CRM to deliver an exceptional customer journey from brand awareness, conversion, service quality follow-ups, and client feedback collection.

Durham, Nc, Us

‣ Spearheaded strategic initiatives to demonstrate the value of the Experience Design team, increase collaboration, and strengthen cross functional stakeholders (CX, Product, Data and Analytics, Customer Support, and Portfolio Management) to increase visibility of UX work and integrate the user voice in decision-making processes.‣ Mapped and leveraged insights from two previous consulting engagements for informed project initiation to improve experiences for 250,000 monthly mobile app and web users via complete B2C Portal overhaul and design system implementation.‣ Conducted 500-participant survey to assess healthcare and insurance expectations across five user segments; members, providers, agents, caregivers, and employers. Results led to improved digital strategy via improved feature prioritization, content revisions, and UI hierarchy adjustments.‣ Influenced Engineers, Product, and Content teams by synthesizing insights from peer-reviewed studies and primary user research (survey, n=100) to uncovered user perception of data security, ease of use, and adoption likelihood of various multifactor authentication methods.

San Francisco, California, Us

‣ Managed and coached a team of 5 direct reports supporting 9 product areas. Held recurring 1:1s to provide feedback, help navigate competing stakeholder demands, identify career growth opportunities, and resolve interpersonal conflicts.‣ Demonstrated unwavering dedication to the team by participating in a positive support system following company downsizing; shared job leads, facilitated resume and portfolio reviews, and submitted professional referrals, supporting former direct reports and peers in securing new positions.‣ Advised 30+ UX projects per quarter while aligning to key business objectives. Projects encompassed all facets of product lifecycle, including the launch of Golden Profiles, data governance and compliance, and integrations.‣ Wrote DEI-mindful job postings, standardized interview processes, and ensured quick response times and equitable candidate experience to attract talent with superior skills; hired three ICs in six months with 100% offer acceptance.‣ Reduced test participant recruitment time by 20% by partnering with Research Operations Manager to address process pain points, streamline requests, consolidate disparate workflows, allocate incentives, and identify legal constraints.‣ Thoughtfully created “Career Conversation Framework” to understand how to best support each team member. Calibrated work to company Job Leveling expectations in preparation for formal Promotion & Performance reviews.‣ Championed a direct report at competitive Promotion Board review by highlighting contributions to driving profitability and market differentiation; their promotion to top-level IC opened doors to even greater influential projects.‣ Fostered a growth mindset culture by promoting professional reflective journaling, curating educational materials, and encouraging mindfulness practices; orchestrated ThinkWeek events and virtual social activities, leading to an 8% increase in employee engagement.

Charlotte, Nc, Us

‣ Led multidisciplinary UX & CX team of three in project intake, scoping, prioritization, and orchestrating implementation strategies in collaboration with Product, Sales, Engineering, and Customer Success teams. ‣ Facilitated weekly team calls to review challenges and prepare for upcoming work. Tracked evidence based “Insights to Action” XD contributions during discovery to go-to-market product launch.‣ Decreased cart abandonment by 25% and increased revenue by $20k monthly by conducting virtual observational studies and reviewing product analytics along the cart and check-out funnel, and re-organizing checkout screens.‣ Reduced number of support tickets of new users by 40% by designing, usability testing prototypes, and implementing in-app New User onboarding guide and product introductory video.‣ Created and maintained enterprise wide Confluence Research Repository to host critical user & product insights. Democratized research knowledge by enabling company employees’ access to the repository as a central learning hub.‣ Spearheaded the procurement and onboarding of enterprise-ready tech stack for product data analysis, user testing, A/B testing, user interviews, and observational studies.

Kind words from a coworker: “I wholeheartedly recommend Alysa for her exceptional skills as a Product Design professional. Her personable nature fosters meaningful connections with users, and her ability gleaning profound insights from data is truly remarkable, making her an invaluable asset to any team or project.” Derek Chadwell, Lead Engineer ‣ Established company’s first UX Design & Research practice, becoming a crucial role in roadmap planning and co-writing multiple Project Readiness Documents (PRDs); educated C-Suite, Sales, Engineering, and Product on Design Thinking principles; facilitated product design and persona workshops, fostering a user-centered culture shift. ‣ Drove a 300% growth in user base, securing $6 Million in Series A funding by overhauling entire user experience and tech stack of the flagship Legacy product, resulting in a successful 2.0 relaunch.‣ Leveraged actionable insights from months-long mixed-method research efforts (user interviews, ethnographic studies, and product data analytics) to guide product growth decisions.‣ Translated complex IoT data and calculations into real-time Energy Management System for industrial warehouses and chemical processing plants, resulting in a 33% reduction in energy consumption and cost savings of $100 million YTD.‣ Collaborated shoulder-to-shoulder with developers to ensure technical feasibility of dashboard designs, interactive data visualizations, date and time comparison functionality, and customer-specific KPI displays derived from user interviews.

‣ Work one-on-one with entrepreneurs, small, and medium sized businesses to create branding, websites, marketing collateral, event campaigns, and social media management.‣ Established contracts with a Jr designer, admin assistant, and social media manager to outsource tasks as the business scales.‣ Research and expand product lines, source environmentally friendly and sustainable materials, and produce custom orders on antique printing presses while maintaining the integrity and operation of the historic machines.‣ Encourage sales via social media presence, SEO best practices, and attendance of antique and handmade markets for in-person transactions.

Raleigh, North Carolina, Us

‣ Designed and taught UX masterclass for 400+ junior designers. Course topics covered wireframing & prototyping for mobile apps, user testing, CUI chat bot development, visual branding, and public speaking.‣ Advised 100+ Senior UX scholars in Capstone Design courses and corporate sponsored Studios for unboxing/packaging experiences and Conversational User Interfaces.

Copenhagen, Dk

‣ Conducted in-person consumer observational studies, “Day in the Life” activities, merchandising A/B testing, and implemented in-store consumer behavior best practices.‣ Transformed findings to design product displays for shopper experiences, conferences, and multichannel marketing campaigns. Clients included The Walt Disney Company, NFL, Jared Jewelers, Nordstrom, and 1,500 retail locations.

‣ Designed and prepared digital artwork, then created and ensured the quality of the design films and plate before passing the work to the press technician.‣ Correlated, bound, cut and packaged final print deliverables.‣ Collaborated closely with clients to provide wedding invitations, graduation tickets, school fundraising flyers, community newsletters, business cards and letterheads.

‣ Developed logos, business cards, letterheads, and newsletters for local clients.‣ Worked closely with accounting and print department to progress project completion in a timely manner.

Master Of Business Administration, W/ Concentration In Entrepreneurship & Corporate Innovation

Master Of Ux Design & Research

Bachelor Of Science (Bs), Design And Visual Communications, Marketing Minor

Graphic Design, Offset Printing Technologies