📄 Dynamic Marketing Leadership Across Industries + 📄 Industry-Specific Impact & ContributionsAs a Marketing Consultant, I leverage creativity, strategic insight, and analytical skills to drive engagement and business results across diverse sectors. My expertise spans multi-channel campaigns, partner Go-To-Market (GTM) strategies, and creating a wide range of assets—including emails, social content, presentations, and Points of View—that resonate with target audiences and build brand loyalty. I specialize in end-to-end project management, focusing on brand growth and delivering campaigns aligned with evolving buyer needs.📄 Industry-Specific Impact & Contributions➕ Brand Development & Content Creation: With a knack for brand-building, I’ve designed strategies and assets that amplify awareness and drive customer engagement. From launching email programs to overseeing campaigns, my efforts ensure each piece aligns with brand voice and business objectives.➕ E-Learning & Health Tech Innovation: In the e-learning space, I contributed to Catalyst projects, as well as health and wellness and social-emotional learning. I’ve also led initiatives across platforms like Kajabi that enrich digital learning experiences.➕ AI & Cutting-Edge Tech Success: As VP of Marketing at Native Voice, I worked on PR, brand positioning and presentations that secured $14 million in investment and partnerships with Google, Accuweather, and iHeartMedia. My work in launching NFTs and building e-commerce platforms showcases my adaptability across traditional and emerging tech landscapes.

As the founder of Good Body, I created a transformative platform that connects health coaches with individuals facing the challenges of chronic conditions. Our mission is driven by a deep commitment to empower people to make meaningful lifestyle and nutrition changes that can enhance their quality of life.At Good Body, we believe that everyone deserves compassionate support on their wellness journey. Our platform acts as a bridge, linking those in need with expert guidance and encouragement. We’re more than just a startup; we’re a movement dedicated to making a lasting impact through a strong network of health coaches who genuinely care.So far, we've launched two specialized support boxes: one for individuals dealing with Adrenal Fatigue and another tailored for children diagnosed with ADHD. Each box is thoughtfully curated with practical tools and resources that resonate with our clients’ experiences. Through these initiatives, we aim to foster a nurturing community where individuals feel seen, supported, and empowered to take charge of their health.Together, we are shaping a brighter future—one where chronic conditions no longer dictate one's life story, but instead become a stepping stone toward resilience, vitality, and hope. Join us in this journey to inspire change, one life at a time. With Good Body, we’re not just providing resources; we’re igniting a movement that celebrates strength, healing, and the incredible power of community.

As VP of Marketing at CatalystU, I led the marketing strategy for a pioneering e-learning platform designed to foster deep engagement and enhance user experience. My role encompassed building and executing multi-channel campaigns to drive user acquisition and retention, including targeted email programs, social media, and content initiatives that resonated with learners and educators. I collaborated closely with product and development teams to shape a brand voice and message that aligned with user needs and positioned CatalystU as a go-to resource in the online learning space.I spearheaded go-to-market strategies for new product launches and key platform features, using data-driven insights to tailor our messaging and maximize reach. Additionally, I oversaw partnerships that expanded CatalystU's visibility, ensuring our platform gained traction in a competitive market. My approach combined creative, data-driven insights with strategic planning, establishing CatalystU as an innovative leader in the e-learning industry.

As Senior Director of Brand Marketing at Bounteous, I oversee a broad spectrum of brand initiatives, from post-merger integration to the creation of targeted GTM content and industry-specific thought leadership. I lead strategic brand perception studies to ensure our messaging resonates across both B2B and B2C audiences, while also championing process improvements that enhance efficiency and streamline marketing workflows.I organize key events and co-innovation sessions that foster collaboration and showcase best practices, driving innovation and alignment within the team. Additionally, I’ve developed robust brand guidelines to ensure cohesive messaging and a strong visual identity across all platforms, reinforcing our brand’s integrity. Focused on delivering exceptional user experience, I manage website optimization efforts to improve navigation and accessibility, ultimately increasing engagement.My efforts in public relations and strategic content maintain our brand’s credibility and authority, positioning Bounteous as a leader in innovative digital solutions.

Directed a team of 4 professionals, several outside agencies, and a $1.7M budget. Developed and launched strategies positioning Workers Credit Union as a trusted brand. Established a presence in new markets and secured niche market creative and media strategies. Led brand development, marketing programs, and consistent communications. Drove marketing performance with a focus on relevancy, customer experience, and profitability. Conducted market research and collaborated with cross-functional teams to enhance and launch products. Optimized digital and social strategy, increasing unaided brand awareness from 2.7% to 13.4% in 12 months.

Responsible for working with internal business partners to understand current business objectives as well as future business opportunities in order to quickly translate those needs into communication plans while assessing the scope and resources required to meet them.Highlights include:- Managed the launch of several new to market Bose products globally for products within the headphone division, automotive division, and Bose built- in division.- Managed the development of marketing collateral for retail, both for Bose in- store displays or for partners like Best Buy and Target. In addition to collateral, worked on several commercial shoots, product photography shoots for online platforms and partnered with the A/V team on demo music selection.- Apart of the teams that launched several new Bose products to include, Bose SoundLink Color, Bose Personal Series, QC20, Bose Video Wave and Soundbar.Completed Lean Six Sigma training (Yellow belt) and trained in SCRUM methodology.

Conduct research within Liberty Mutual and/or externally to obtain information such as financial data, product or market profiles, or business process flows and communicate effectively across the sales channel.Partner with core marketing department to conduct primary or secondary research if information is not readily available and to streamline and improve programs and materials.Ensure the Liberty Mutual brand position is consistent and implemented throughout the sales channel.Analyze feasibility, cost ramifications, economies, or other aspects of planned or potential programs.Develop reports, proposals based on analysis, for action or implementation plans as necessary and presents to supervisor or manager.Support the marketing redesign process and assist in implementing changes to monitor and control the marketing printing and material/collateral storage.Manage the development and execution of Liberty Mutual new business marketing programs/materials for the sales channel. Design / Create marketing materials, monthly newsletter and Emails to promote community marketing activities, Liberty Mutual products or services to motivate sales channel.

Primary client contact on day-to-day development, management, and execution of cross-channel marketing programs for the GM CRM team, representing all brands, GMC, Chevy, HUMMER, Saab,Saturn, Buick and Pontiac.Maintain a status on all projects and share with manager project progress, concerns about meeting deliverable,client issues, etc.Ensure all client materials meet expectations, are on strategy and are delivered on time. Manage budget and campaign schedulesMonitor client deliverables for accuracy and qualityEstablish and maintain a strong relationship with client through demonstrating industry knowledge and client business issuesProactively identify and resolve program issuesSupport upper level marketing team in strategic endeavors

Consistent development and implementation of comprehensive media recommendations and recruitment advertising strategies to include full-scope media plans, including diversity-specific, ethnicityspecific, and college recruitment strategies.Coordinate event sponsorships activities (sponsoring of local baseball team event, etc.) Deliver creative to clients according to their area needs, creative mandatory’s and personal specifications.Lead client conference calls as means to review and select delivered media recommendationsCreation and leadership of a monthly meeting with Verizon Wireless account team members to brainstorm new creative / copy and other advertising strategiesCreator and leader of a professional goals strategizing meeting. To motivate more than eight team members to reach professional goalsCreate and nurture all client and media relationshipsInteract daily with various media representatives across the industry to include newspaper, radio and internet.Proactive research of new advertising market knowledge, including cutting-edge media such as cinema advertising, mobile billboards or ads-on-feet.Interact with creative and traffic departments to ensure a seamless creation and delivery of executed projects