Alyse Mattioli Email & Phone Number

Marlboro, Nj

Create and manage communications/public relations plans and strategies to promote district’s brand, goals, and activities to employees, students, parents, and the community.Develop content for the district’s internal and external communications by attending events, conducting interviews, and taking photographs and video.Write news releases and pitches based on district events and programs resulting in placement in local print, online, and niche media outlets.Create a monthly district newsletter distributed to internal and external partners by coordinating with multiple departments and colleagues to include creative content.Develop and implement social media strategy, content development, and posting schedule for the district’s social media channels (Facebook, Twitter, and Mobile Application).Increase engagement and fan base (internal and external) by utilizing new advancements such as live streaming.Train district staff and teachers on social media platforms/best practices and Marlboro policies and procedures for use on individual accounts to promote district brand.

Freehold, Nj

Managed, planned, and executed fundraising and non-fundraising events by exceeding allrevenue goals and promoting the CentraState Healthcare Foundation brand.Promoted events through social media platforms, advertising (billboards, posters), Foundationwebsite, media press releases, local event calendars, and influential community members.Developed multimedia video and presentations to exhibit during events.Engaged, trained, and managed employees, volunteers, and committee members to ensuresuccessful event execution by creating comprehensive event timelines and guidelines.Effectively engaged over 25 department heads and physician practices to aid in solicitation ofCentraState vendors for event sponsorships and ads.Solicited gifts from individuals and corporations and strengthened donor relationships.Coordinated volunteer committees (+50 people) in the planning and execution of special events.Developed and balanced the expense budgets as well as managed event contracts with vendors. Managed event assistant to assist with daily office tasks and event details.

New Brunswick, Nj

Created events, promotional messages, campaigns, publications, and images that supportedenrollment management and the reputation/brand of the school.Marketed SC&I initiatives on social media platforms such as Facebook, LinkedIn, Twitter,flickr, and YouTube.Developed creative and original content for the school's redesigned website.Built relationships with media, university, external constituents, and professional organizationsto promote the SC&I brand to the greater community.Served as a member of the SC&I Web Oversight Committee, Rutgers Continuing StudiesMarketing Committee, Rutgers University Advertising Committee, Rutgers University Social Media Committee, and Rutgers University Communicators Network.

Developed/implemented public relations plans to promote the RUAA brand and enhanceengagement of the university’s network of alumni, donors, and friends.Marketed Rutgers University Alumni Association initiatives on social media platforms such asFacebook, LinkedIn, Twitter, flickr, YouTube, and SCVNGR.During tenure, tripled fan engagement and likes on Facebook page.Created and managed contests such as Scarlet Spirited Kids and Scarlet Spirited Pets.Created and assisted with Rutgers University Alumni Association events including the Hall ofDistinguished Alumni, Homecoming, Reunion, and Young Alumni gatherings.Administered the broadcast email function used to communicate to alumni by scheduling andcreating emails through iModules Content Management System.Designed visually-appealing graphics in Photoshop for all-alumni newsletter ThinkScarlet.Analyzed email marketing metrics to implement changes to future communications.Managed the alumni inbox to respond to alumni inquires and requests within 24-48 hours.Served as member of RUAA Communications Committee, Rutgers University Social MediaCommittee, and Rutgers University Communicators Network.

Obtained national media placements for consumer brand clients such as FUZE Beverage,Smartmouth Mouthwash, BoyintheShade, and B’s Purses through communication with topbroadcast and print contacts.Created, pitched, and executed an influencer marketing campaign utilizing professionalsnowboarder Torah Bright as a brand influencer for FUZE Beverage.Researched and assembled comprehensive status reports to present to clients.

Pitched media that are primarily local and research media outlets and contacts.Compiled media clips for clients to utilize in case studies.Assisted in research for general account needs- venues, vendors, other details.Assisted in news monitoring for clients such as Yahoo! for Yearend Top Searches Campaign.Senior Staff Coordination and General Administrative Support

• Organized celebrity informational articles and transcribed interviews to obtain quotes for stories.• Submitted story ideas for quizzes and self-help articles• Assisted on new issue of YIKES! publication• Researched information for stories utilizing Lexis Nexus

• Organized fashion closet utilized by stylists• Set up layouts for pages in the magazine and took pictures of styles for approval by the editor• Assisted on fashion shoots by prepping models for their takes

Master'S, Communication And Information Studies

B.A., Journalism And Psychology

Activities and Societies: Cap and Skull Society Kappa Tau Alpha Journalism Society Psi Chi Honor Society Gamma Phi BetaGraduate Summa Cum.

Education record