Alyse Chung Email & Phone Number

Fort Worth, Texas, United States

•Manage and direct agency’s internal and external communications departments, including Marketing, Events and Public Relations. •Ideate and oversee the execution of agency’s annual marketing plan, vision and strategy. •Direct, plan and oversee the execution of several high-profile events a year, from on-campus site visits to large fundraising galas that garner more than $500,000.•Skilled and persuasive storyteller with the ability to script for multiple voices, from CEO to clients.•Spearheaded a complete website overhaul to allow greater accessibility for our clients and our supporters, leading to a 50 percent increase in website traffic and an eight percent increase in conversion rates.

Fort Worth, Texas, United States

Fort Worth, Tx

•Responsible for sharing agency’s proven, poverty-ending programs with other nonprofits and policymakers across the nation. •Conducted a briefing on Capitol Hill in Washington, D.C., to showcase the success of our agency’s signature case management programs.•Met regularly with both state and federal policymakers, including representatives from the White House, Office of the Vice President, the Department of Education and the Department of Health and Human Services, to advise on poverty-ending policy initiatives.•Consulted extensively on and successfully advocated for the passage of HB 1483, a bi-partisan bill to test whether the gradual reduction of public assistance benefits would move people out of poverty more effectively.

Fort Worth, Tx

Chicago, Il

• Pitched Army initiatives and programs to Chicago area media outlets year-round, resulting in significant and continuous coverage in the Chicago Tribune, Chicago Sun-Times, Daily Herald, ABC 7, NBC5, CBS2, WGN-AM and WBBM-AM• During the six-week 2013-2014 Christmas season, garnered a total of 670 television, radio, print and online media placements, for an earned publicity value of $1,661,642.43 and more than 13.8 million estimated individual audience impressions• Handled media relations for The Salvation Army Metropolitan Division headquarters in Chicago, as well as all media outreach for the Division’s more than 35 suburban Corps Community Centers and service specific facilities• Planned and managed public and media events for facility and community center Grand Openings, Groundbreakings and new program launches• Developed and created print and broadcast opportunities, including press releases, media advisories and photo opportunities • Monitored and tracked all media coverage on a daily basis, creating comprehensive monthly report briefs for senior level leadership and executive board members• Managed and wrote social media content for Facebook and Twitter• Responded to all media and outside organization information requests and managed on-site visits• Cultivated and maintained strong working relationships with print, television, radio and online reporters, especially those with a focus on human and social services, children, family and community activism

Greater Chicago Area

• Managed up to four retainer clients at one time, with additional project based clients as assigned. Lead point of contact, providing services to corporate, public affairs and non-profit clients, including: The Illinois Sports Facilities Authority, Illinois Food Bank Association, Christopher House, the Robert Crown Center for Health Education and The Salvation Army Ray & Joan Kroc Corps Community Center• Planned and executed several high profile events a year, from groundbreakings to fundraising galas. Managed all logistical components of events, including implementing budgets, creating timelines and directly handling all media outreach, garnering significant coverage citywide• Specialized in non-profit public affairs clients, garnering significant press statewide for community events and government initiatives, cultivating relationships with key State legislators and providing messaging for media inquires• Skilled in strategic ad placement, including the budgeting for and purchase of television and radio commercial advertisements for local and national political campaigns, and event announcements in print, television and radio outlets• Experienced in emerging online strategies, including the promotion and launch of web sites, utilizing pre-existing social media sites for additional client exposure and establishing a significant client presence in targeted online communities• Assisted with local and national political campaigns, including community outreach endeavors, commercial production and direct mail management

Greater Chicago Area

• Briefed Advocacy Manager on public officials, their districts, and issues of concern to YWCA Model Y Initiative, which resulted in increased relationship building opportunities for the CEO and Advocacy Manager• Wrote briefing sheets and contributed to the largest monthly Advocacy newsletter of the quarter• Prepared monthly donor spotlights, highlighting significant supporters of the YWCA, which were featured on the YWCA homepage

Greater Chicago Area

• Wrote press release detailing the Senator’s successful efforts to secure veteran’s benefits, resulting in a front page article in the Springfield State Journal-Register• Briefed Senator daily on current news stories to keep him informed while away from the office to respond to regional concerns• Recorded and distributed radio actualities to targeted markets downstate to promote the Senator’s stance on energy alternatives• Press conference management, including coordinating photographers and the media

Greater Chicago Area

• Developed promotional flyers to support new OEMC camera initiatives, partnerships with the American Red Cross and new technology• Prepared the City to be federally compliant in emergency management to receive FY 06 funding by increasing communication and cooperation between the OEMC, Police and Fire personnel