Alyse Delange Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

We are business and technology consulting firm committed to consistent delivery and collaborative partnerships. Founded in Cincinnati in 1992, SEI now employs more than 400 consultants nationwide. With support from our national organization, local teams take a holistic approach to new engagements, working with client stakeholders to solve problems efficiently, sustainably, and at scale. No matter the project, we ensure that solutions meet clients’ short-term needs and long-term goals. We support critical client needs in the areas of Data & Analytics, Technology Enablement, Information Security, Strategy & Operations, and Concept to Delivery.

- Developed and executed local brand and recruitment marketing strategy for high-volume hiring needs across the Midwest with specific focus on Greater Cincinnati, Chicago, and Louisville- Managed multi-million-dollar recruitment marketing annual budget to support record-breaking hiring- Responsible for marketing funnel, brand awareness through conversion, to deliver precise number of applications to solve for hourly labor needs within 16-day hiring window- Used data to rigorously assess channel effectiveness, prioritize based on business requirements, and deploy an effective marketing mix from traditional media to job advertising, digital, social, and print- Tracked and continually assessed key performance indicators such as traffic, clicks, funnel conversions, cost-per-application, cost-per-hire, application velocity, and points of diminishing return- Deep dived risk to success, contributing barriers and market analysis to drive growth across Amazon Operations national footprint- Earned trust with local staffing teams to successful drive community engagement, candidate experience, and brand activation on the ground- Partnered with internal support teams, such as PR, creative and media teams, and external vendors to activate marketing campaigns and optimize to peak performance- Presented and reported out on marketing strategy, local market analysis and risk mitigation actions to Staffing, Marketing and Operations leadership on a weekly basis- Launched 8+ new warehouse sites across multiple operations business lines, including fulfillment centers, sort centers and last mile- Utilized technology tools daily including Salesforce, Adobe Analytics, Tableau, QuickSights, SharePoint, Coupa

- Collaborated with Center of Excellence and internal customer success team to build a proactive recruitment marketing services solution for new and existing clients- Consulted five to eight SmashFly clients at any time to build and implement general and segmented multi-channel recruitment marketing strategies- Leveraged clients’ EVP and RM best practices to execute marketing tactics including personas and journey maps, automated drip and trigger campaigns, email and SMS campaigns, landing page design, content curation, and social media support- Performed quarterly metrics reviews with clients to optimize ongoing tactics and incorporate analytical insights into each project’s roadmap- Acted as recruitment marketing expert for customer success and sales teams

- Supported Marketing team on key initiatives including website launch, blog support and influencer strategy- Provided feedback on YNAB's Referral Program specifically the user experience- Researched and organized strategic influence opportunities for YNAB such as affiliates, partners and content contributors

Cincinnati Area, Oh

- Conceptualize and develop overarching recruitment marketing strategy centered around attracting, engaging and nurturing TQL’s target candidate demographic- Responsible for tracking and reporting on all recruitment marketing efforts including key initiatives, source data and content strategies- Analyze the candidate experience to provide recommendations and success measures for the multiple channels candidates engage with TQL’s brand – including job boards, mass email and digital campaigns, social media, TQL website, job descriptions, application process, etc. - Own collaboration with IT and recruiting teams in implementation and maintenance of recruiting’s cloud-based systems (CRM and ATS)- Collaborate closely with team members to brainstorm and develop campaign strategies and ideas - Main point of contact with recruiting’s leadership team related to recruitment marketing initiativesCliffsNotes: marketing strategy and conceptualization relative to core audience, expertise in all facets of marketing execution, copywriting, creative brief development and collaboration with design, marketing metrics, analysis, and reporting

Cincinnati, Ohio Area

- Support Department Head in launching business aimed to train and develop communication students with practical marketplace skills including PR, training and development, and research- Responsible for naming and branding including identity, mission, and offered services as well as building sustainable internal processes for launch in August 2014- Research current market through qualitative interviews with current students, faculty, and alumni resulting in greater understanding of resources and opportunities

Cincinnati, Ohio Area

- Created and presented innovative ways to encourage learning through visual examples, impromptu speeches, and exercises aimed at practical application to two classrooms of 28 students each- Perfected personal public speaking, organizational, and leadership skills through weekly lectures, class activities and intentional preparation for each class period

Cincinnati, Ohio Area

- Created and implemented marketing strategy in order to promote Career Services’ brand to 4,000+ students through strategic monthly e-newsletters and social media content calendars (Twitter, Facebook, and Pinterest) - Collaborated with Career Services team and local organizations to organize student events including partnership with Network of Executive Women for the first annual Speed Mentoring Event- Retrieved and analyzed alumni data for reporting and ranking purposes leading to largest jump in U.S. News & World Report rankings to date- Conducted resume critiques and mock interviews for 300+ graduate students

Cincinnati Oh

- Recruited, interviewed and trained 4 new summer employees over the course of 3 months- Managed company culture and operational process projects including DiSC personality training for team of 16 - Oversaw all of the internal operations including information management, communications and office environment- Created company e-newsletter and wrote copy for online presence including blog, company website, LinkedIn, Facebook, and Twitter

Cincinnati, Ohio Area

- Organized and oversaw culture and operational-process projects including employee handbook, operations manual, core values analysis, and supported company grand strategy planning- Managed, edited, and assisted in launch of new website including re-writing content and blogs as well as technical collaboration with outside digital firm- Created and disseminated monthly e-newsletters and community-related blog posts, which consequently increased blog and website traffic- Maintained office through administrative tasks while serving as Welcome Director

Master Of Arts (Ma), Communication, General

Activities and Societies: Cru, Aruna 5k

Bachelor Of Arts (Ba), Communication, General

Activities and Societies: Cru, Lambda Pi Eta, Alpha Lambda Delta, ROAR Tour Guide, India Service Learning Project, Homeless Experience