Alyse Hensel Email & Phone Number

Johns Creek, Ga

Work alongside the Executive Director and responsible for running the operations of the organization to include but not limited to:• Launched the organization as a 501C3• COMMUNITY COLLABORATION: Building capacity and growing a community collaborative to reduce substance use among youth while promoting a thriving culture of wellness for the city of Johns Creek• MARKETING: Create newsletters, annual reports, internal and external communications and social media campaigns utilizing Canva, MailChimp, WordPress, WP Forms and Hootsuite• FUNDRAISING: Organize and run the annual golf tournament including the venue, golfers, teams, and sponsorships; Publicize the event through newsletters, outbound calls, social media and other postings• COMMUNITY RELATIONS: Research and manage grant opportunities and funding streams, assist or write grants depending upon local or state funding sources, meet with local city and county representatives to create a coalition to reduce substance use among youth; National Coalition Academy trained with the Strategic Prevention Framework• DONOR/CLIENT MANAGEMENT: Salesforce integration with current systems for donor management to establish processes that incorporate Click and Pledge for online donations, MailChimp, and SignNow• OPERATIONAL: Established working relationship with ProBono legal counsel, oversee building space, such as leases and occupancy related items, create and maintain human resource policies and procedures, onboard employees, and implement operational planning to increase efficiencies, and set-up and use MS 365 as the corporate platform for email and document storage• FINANCIAL OVERSIGHT: QuickBooks, budgeting, audits, invoicing, bookkeeping, Chart of Accounts and reconciliation

Provided assistance to companies that have marketing initiatives and need additional help in a variety of areas including project and print management along with strategic thinking.

Provided support and developed the internal marketing materials for Graphics Central and served as an outside sales representative and account manager for large format printing.

Marketing Planning and Strategic Business Development – Responsible for client acquisition and retention, marketing strategy, business planning, organizational structure, and internal process management. Managed the sales team to acquire and retain customers.• NEW ACCOUNT DEVELOPMENT/SALES: Worked alongside the President/CEO to diversify the client base. Added clients such as MCI, BellSouth, Intuit, Chick-fil-A, CheckFree (now FiServ), VeriFone, NCR, and other Fortune 500 corporations, doubling sales from $5M to $10M. Brought on the BellSouth Authorized Agent program and hired personnel to manage this program.• MARKETING STRATEGY: Responsible for the development of cohesive and multi-channeled programs and creative approaches to problem solving for the clientele. This included budgeting for projects, strategic planning, operational planning and delivery timelines.• SENIOR CLIENT LIAISON: Acted as the primary contact between the agency and its art directors and the client to manage the flowof information from artistic input, written content and overarching strategy to deliveries and deadlines.• PRODUCTION MANAGEMENT: Included management of suppliers for final print production of materials, proof and production press checks, mailings, working with media placement and others to ensure a smooth, finished campaign for the client.• ORGANIZATIONAL STRUCTURE: Worked with the upper management team as a partner to develop internal processes and procedures as well as maintain the integrity of the organization from a sales capacity.• EXTERNAL SALES AND MARKETING: Developed external communications and sales strategies and tactics to continue developing new business as well as expanding existing client relationships by devising new product offerings and/or capitalizing on existing products/offerings.