Alysen Acton Email & Phone Number

New York City Metropolitan Area

• Develop and maintain strong relationships with key clients, serving as their primary point of contact for all service-related inquiries and requests.• Increase YOY revenue with key clients up to %120.• Collaborate closely with clients to understand their business objectives, goals, and challenges and provide strategic guidance and solutions to meet their needs.• Identify account growth and expansion opportunities, working closely with sales teams to develop strategies and proposals to secure new business.• Conduct regular business reviews and performance analysis to assess client satisfaction, identify areas for improvement, and recommend actionable solutions.•Proactively address client concerns and escalations, swiftly resolving issues to ensure smooth operations and maintain client trust and loyalty.• Collaborate with cross-functional teams, including sales, operations, and product development, to ensure effective communication and alignment of client needs and objectives.• Successfully increased client retention rate by 60% through proactive relationship management and personalized service delivery.• Streamlined internal processes and case study playbook, improving efficiency and internal communication.

New York City Metropolitan Area

• Coordinated with graphic designers and public relations professionals to identify industry trends and develop marketing materials for sales enablement, resulting in an increase in sales conversion rates.• Utilized Salesforce Marketing Cloud to develop and deploy targeted email campaigns, ensuring personalized messaging and improving overall campaign effectiveness.• Conducted A/B testing on email subject lines, layouts, and calls-to-action, driving continuous improvement and achieving higher engagement rates.• Collaborated with cross-functional teams, including sales, product, and content, to align marketing strategies with business objectives and support sales enablement efforts.• Stayed up to date with industry trends and emerging marketing technologies, exploring new channels and strategies to enhance marketing efforts and drive results.

Brooklyn, New York, United States

• Developed and executed comprehensive digital marketing strategies for clients, primarily in the hospitality/virtual event industry, following COVID protocols.• Conducted thorough market research and competitor analysis to identify target audiences, optimize campaigns, and improve clients' competitive positioning.• Utilized search engine optimization (SEO) techniques to improve website rankings and organic visibility, resulting in an average increase in organic traffic of ~50%.• Monitored and analyzed campaign performance using web analytics tools, providing data-driven insights and recommendations for continuous improvement.• Collaborated with cross-functional teams, including designers, developers, and content creators, to ensure cohesive branding and messaging across all digital channels.

Brooklyn, New York, United States

•Created promotional marketing materials (posters and social posts) for upcoming events and specials to engage target audience.•Conducted live streaming sessions to actively involve the audience, leading to a 47% boost in online interactions.•Assisted in analyzing workload and staff requirements, ensuring efficient scheduling for smooth process operations.•Instructed employees on upselling techniques and business strategies, leading to a 24% increase in sales YOY.• Worked with multiple vendors and partners to decrease excess cost and ensure bar/kitchen was adequately stocked.

Master'S Degree, Mps Ux Design

Bachelor Of Science - Bs, Mass Communication/Media Studies

Activities and Societies: Pi Sigma Epsilon, Marketing fraternity MTSU Ad Club Sidelines, Independent Newspaper MTSU French Club