Alysen Acton Email & Phone Number

New York City Metropolitan Area

• Develop and maintain strong relationships with key clients, serving as their primary point of contact for all service-related inquiries and requests.
• Increase YOY revenue with key clients up to %120.
• Collaborate closely with clients to understand their business objectives, goals, and challenges and provide strategic guidance and solutions to meet their needs.
• Identify account growth and expansion opportunities, working closely with sales teams to develop strategies and proposals to secure new business.
• Conduct regular business reviews and performance analysis to assess client satisfaction, identify areas for improvement, and recommend actionable solutions.
• Proactively address client concerns and escalations, swiftly resolving issues to ensure smooth operations and maintain client trust and loyalty.

New York City Metropolitan Area

• Coordinated with graphic designers and public relations professionals to identify industry trends and develop marketing materials for sales enablement, resulting in an increase in sales conversion rates.
• Utilized Salesforce Marketing Cloud to develop and deploy targeted email campaigns, ensuring personalized messaging and improving overall campaign effectiveness.
• Conducted A/B testing on email subject lines, layouts, and calls-to-action, driving continuous improvement and achieving higher engagement rates.
• Collaborated with cross-functional teams, including sales, product, and content, to align marketing strategies with business objectives and support sales enablement efforts.
• Stayed up to date with industry trends and emerging marketing technologies, exploring new channels and strategies to enhance marketing efforts and drive results.

Brooklyn, New York, United States

• Developed and executed comprehensive digital marketing strategies for clients, primarily in the hospitality/virtual event industry, following COVID protocols.
• Conducted thorough market research and competitor analysis to identify target audiences, optimize campaigns, and improve clients' competitive positioning.
• Utilized search engine optimization (SEO) techniques to improve website rankings and organic visibility, resulting in an average increase in organic traffic of ~50%.
• Monitored and analyzed campaign performance using web analytics tools, providing data-driven insights and recommendations for continuous improvement.
• Collaborated with cross-functional teams, including designers, developers, and content creators, to ensure cohesive branding and messaging across all digital channels.

Brooklyn, New York, United States

• Created promotional marketing materials (posters and social posts) for upcoming events and specials to engage target audience.
• Conducted live streaming sessions to actively involve the audience, leading to a 47% boost in online interactions.
• Assisted in analyzing workload and staff requirements, ensuring efficient scheduling for smooth process operations.
• Instructed employees on upselling techniques and business strategies, leading to a 24% increase in sales YOY.
• Worked with multiple vendors and partners to decrease excess cost and ensure bar/kitchen was adequately stocked.

Master'S Degree, Mps Ux Design

Bachelor Of Science - Bs, Mass Communication/Media Studies

Activities and Societies: Pi Sigma Epsilon, Marketing fraternity MTSU Ad Club Sidelines, Independent Newspaper MTSU French Club