Alyse Engel Email & Phone Number

Horsham, Pa, Us

- In this role, I am playing a key role in providing a full range of marketing expertise, support and leadership to field offices/firm leaders and their financial professionals to drive strong sales results.- Collaborating with multiple firms and their leadership to develop and execute the marketing strategy for the agency.- Responsible for planning and coordinating activities to drive sales, including advertising initiatives and marketing campaigns.- Consulting on strategic direction and fresh marketing ideas with managing partners and financial professionals.- Responsible for relationship management and account management functions like strategic project intake, regular communications, prioritization of key initiatives and idea sharing across multiple firms, managing partners and internal stakeholders.- Designing and creating marketing campaigns based on target markets to gain new clients and build repeat business, as well as drive recruiting of new financial professionals to the agencies.- Developing KPIs and metrics to ensure the success of all marketing and advertising spend, and compiling regular reports of campaign performance and results.

Edison, Nj, Us

- Agency Marketing Initiatives: Develop and execute marketing plans to support agency’s advancement goals (Financial Professional Recruiting & Retention, New Client Acquisition & Centralized Marketing for the Financial Professionals)- Social Media: Develop and execute social media plan for all agency social media channels- Recruiting Email Marketing: Develop e-mail marketing plan and create emails that are focused on attracting new Financial Professionals- Event Planning: Plan events throughout the year including Firm Leaders Retreat, Overnight Getaways for Contest Winners, Networking Events, Client Events, and more- Agency Newsletter/Communications: Send out weekly newsletter to everyone in agency to keep them up-to-date on everything going on (key dates, trainings, contests, announcements, events, etc.)- Content Creation: Create all content, including social media posts, emails, invitations, flyers, brochures, bio cards, presentations, and more- Target Markets: Work with Financial Professionals to identify their target markets and come up with an action plan to grow their practices- Facebook Advertisements: Once a Target Market has been identified, work with the Financial Professional to create gated content that will appeal to their Target Market, then create the Facebook Ad itself (image, caption, targeting)- Individual Marketing Plans: Create unique marketing plans with Financial Professionals that are in line with their individual goals- Strategic Alliances: Assist Financial Professionals in creating and cultivating their Strategic Alliance relationships by hosting Business Builder Networking Events, CPE Classes and creating various touchpoints for them to stay in touch with their Strategic Alliances- Webinars/Seminars: Assist Financial Professionals in their seminar/webinar efforts by creating or finding the content (presentation/handouts), creating the invitations, social media posts and follow-up plan

Edison, Nj, Us

Edison, Nj, Us

• Managing Primary Financial social media accounts, including Facebook and LinkedIn; followers for both have grown significantly since January. Switched the focus on the LinkedIn from client-based to recruiting-based by highlighting our culture at Primary Financial. • Managing/booking events, including Networking Events, Special Training, Seminars, and more. Responsible for finding the venues, speakers, food and beverage, invitations, etc. • Choosing and managing our Quarterly Non-Profit Organization where we choose a new organization each quarter to raise funds/volunteer for. So far, we have raised money and volunteered for Habitat for Humanity and Lunch Break.• Assisting Marketing Manager with projects for Financial Advisers

Morganville, Nj, Us

Freehold, Nj, Us

• Sending out concert offers to talent agencies and collaborating with AEG to book concerts, meet & greets, and more. After a show gets confirmed, planning and executing the show announce, making sure all contracts are executed and localized assets are created. • All marketing leading up to an event; creating and executing the marketing plan, which includes radio, digital marketing, paid/organic social media, print and PR. Following up with all campaigns to ensure they are reaching the correct audience and adjusting them if they are not performing up to par.• Preparing all materials for day-of-show, including scheduling staff and outside security, ensuring that all collateral is prepared, such as photos for signings, wristbands and ticket stock and payments for talent. • On day-of-show, managing all staff, making sure all guest lists are prepared and Box Office is ready-to-go and ensuring that attendees are safe and comfortable.

Seasonal waitress; started as a hostess. This was my first job.

New York, Us

• Discovering local artists to add to a database that is utilized to book openers for shows• Contract administration; marking up concert contracts to ensure that all information is correct • General marketing; planning social media posts, live coverage of events on social platforms, such as Facebook and Instagram, • Utilizing ticketing websites including Ticketweb and Ticketfly; creating events, tracking sales and observing which shows are not doing well and creatively find ways to drive sales

Us

• Updating artist one-sheets weekly; ensuring that all information is accurate• Conducting research prior to weekly label meetings• Researching and observing streaming trends on current songs

Austin, Tx, Us

Promoted from Cashier to Customer Service within 6 months.

New York, Ny, Us

• Utilized company backend for Ticketweb to update and control inventory• Updated advertising promotional video reel• Live coverage of concerts on company social pages, including Snapchat, Instagram and Facebook•n Created and planned social media posts on company pages

Bachelor Of Science (Bs), Marketing

Associate Of Arts (Aa), Business Administration And Management, General