Alyse Weaver Email & Phone Number

Philadelphia, PA, US

Chicago, Illinois, US

Philadelphia, PA, US

• Oversee the development and management of SEM, YouTube, and Display channels
• Collaborate with department leads to create cohesive omnichannel strategy
• Manage projects and workflows of direct reports to achieve client deliverables
• Analyze data to determine performance goals and make optimization recommendations
• Training new hires within the department and goal management of direct reports

Philadelphia, PA, US

• SEM account management of 16 brands across 3 clients implementing strategic optimizations
• Managing programmatic display advertising leveraging both mass and list targeting
• Deliver reporting and campaign performance analysis to client teams

Philadelphia, PA, US

• Inbound digital strategy, including email & social media management
• Reputation management and brand listening
• Designed user flow for CMS management to introduce automated marketing.Developed inbound digital strategy across market verticals that included industrial and medical while orchestrating and overseeing digital.

Radnor, Pennsylvania, US

• SEM account management focused on Google, Bing. Created a dedicated remarketing strategy, as well as PLA and Display advertising
• Digital advertising management for Facebook, LinkedIn
• SEO organic best practices and paid search programs for Google, Bing
• Market trend analysis and digital performance reporting

Radnor, Pennsylvania, US

• Launched Airgas’ first Business Resource Group for women employees’ targeting professional advancement
• Collaborated with Corporate HR and senior business leaders for program structure, strategy, and approval
• Assembled a committee for event & budget planning and initiative development
• Plan and host quarterly events that align with organizational mission of improving retention, networking, community involvement, and business initiatives with gender balance
• Developed action plan to transition local chapters into active network aligning with nationwide efforts

Radnor, Pennsylvania, US

• Develop strategic plan for remarketing efforts, execute and optimize accordingly
• Build complete paid search campaigns including research, refinement, prep, and launch
• Analyze search performance post launch to track online and offline impact
• Implement optimization tactics to achieve optimal performance
• Increase digital adoption via onsite conversions and engagement
• Research areas of opportunity and leverage appropriate audience and location targeting

Philadelphia, Pennsylvania, US

• Recruitment for Drexel events, tours, and daily visits
• Outreach to prospective students and families
• Coordinating and scheduling visits for prospective students
• Collaborating with our Drexel Admissions departments for common goals
• Understanding prospective students academic and collegiate needs
• Summarizing data sets in Excel

New York, NY, US

• Write ad copy, sitelinks, extensions for consumer marketing brands
• Monitor campaigns using Google/Bing editors, User Interface, and Marin software
• Optimize campaigns using negative keyword audits
• Conduct destination URL audits for increased user experience
• Protect brand goals with efficient ad placement and association

Philadelphia, PA, US

• Deployment of new care tools into field
• Record and analyze end user feedback
• Design and publish job aids
• Create marketing prints to promote newest programs
• Assist training departments with new care tools
• Write storyboard and scripts for training videos

Rindge, NH, US

• Create, manage, and maintain Zeta Chapter social media accounts
• Create awareness and promotional material and fundraisers
• Develop inter-chapter and alumni connections and outreach
• Training and managing a PR and outreach committee

Bachelor Of Science (Bs), Business Marketing

Bachelor Of Science (Bs), Corporate Public Relations