Public Relations Specialist
Waltham, Massachusetts, Us
Press release writing and execution (including analytics), creating and executing product marketing plans, internal collaboration with sales for event planning, social media strategy, execution, and publication, supporting BDRs and sales reps by producing marketing materials for prospecting (PowerPoints, one sheets, case studies, email templates, pitch decks), delivering on specific content material requests, writing copy for case studies and co-marketing slides, creating co-marketing strategy and promotional plans, local and national media outreach, competitive analysis, data analysis of our content materials, customer journey mapping, marketing content creation, strategy alignment, B2B and B2C