Alysha Gospodarek Email & Phone Number

Milwaukee, Wisconsin, United States

Although I've been doing freelance writing, content strategy, digital marketing and social media since 2011, I decided to leave corporate America to make this side hustle of mine my main course in 2021. Some of my current and past clients include:-Hearst Corp. -SimplyBe. Agency-The Milwaukee Journal Sentinel -Regal Ware (includes ESPRO and American.

- Produce story ideas for a monthly column on entertaining and cooking, which also includes managing photo shoots, food styling, photography and recipe testing - Follow food and lifestyle trends to craft stories that engage readers - Collaborate with PR firms on story ideas

Greater Milwaukee Area

- Create meaningful, memorable and actionable enterprise-wide communications around marketing, merchandising, diversity and inclusion and store operations that inform and engage associates- Strategize communications and ghostwrite for executive-level leadership - Oversee content for our internal website attracting 685k visits/year in addition to email.

Greater Milwaukee Area

- Led conceptual development and voice creation for seasonal campaigns, catalogs, in-store marketing, packaging, digital and social media - Collaborated with art directors, product development, customer analytics and merchant teams to translate strategy into creative content that engages customers - Trained fellow copywriters, freelancers and interns on.

Greater Milwaukee Area

Executed marketing plans through response-driven email, direct mail, website copy and social media

Greater Milwaukee Area

- Planned strategic communications for all of Pretzilla’s social media channels, including Facebook, Instagram and LinkedIn- Managed community comments and feedback- Created compelling story opportunities in addition to recipe testing, food styling and photography

Greater Milwaukee Area

Developed content, digital strategy and SEO for clients such as:* The Wisconsin Department of Tourism* Cadence Health System * Lung Cancer Alliance

Greater Milwaukee Area

Wrote print, digital, direct mail and video copy for clients such as:* Polaris* Harley-Davidson Motor Co.* McKesson* Alliance Laundry Systems* Ministry Door County Medical Center

Greendale, Wisconsin

Collaborated with graphic artists to create effective direct-response marketing materials, book promotions and digital campaigns for brands such as Taste of Home, Birds & Blooms and Reminisce

- Concepted, wrote and edited web, print and broadcast copy, including SEO for digital media, for several national health care, financial and education campaigns - Planned and executed philanthropic activities, such as a company holiday cookbook and breast cancer walk fundraiser

Merchandised high-ticket items for Coach, which allowed me to become one of our store's top sellers. I also delivered exceptional customer relations in a fast-paced environment.

Journalism, Print Journalism, English

Activities and Societies: Society of Professional Journalists, Features and Entertainment Reporter for The Post

English, Marketing, Communications

Activities and Societies: Treasurer of UW-L's Spanish Club