Alysia Richardson Email & Phone Number

Boynton Beach, Fl, Us

Boynton Beach, Florida, United States

Spearheaded a new functional team supporting key components of the commercial organization across therapeutic areas such as MS, SMA, and MDD/PPD. Collaborated seamlessly with master data management, IT, governance, and reporting teams to deliver effective data-driven solutions for diverse commercial business functions.Strategically formulated and implemented a pragmatic and agile data strategy, introducing a clear RACI framework across key operational functions. Educated teams on streamlined processes, adapting swiftly to shifting business needs. Pioneered the creation of Data Identification & Procurement capability within Commercial Excellence & Operations, overseeing external data acquisition processes. Managed contracts with major data providers.Demonstrated financial acumen by maintaining the US D&A annual operating budget exceeding $25MM. Defined business needs, sought approvals, and managed invoicing and monthly trackers, ensuring data quality validation for payments. Established collaborative partnerships with procurement for contract negotiations and SOW development, creating documentation pivotal to finance operations.

Weston, Massachusetts, United States

Accountable for the delivery and support of data & analytics services for the SMA business, including but not limited to Sales, Marketing, Market Access & Reimbursement, Field Operations, Multi-Channel, and Insights & Analytics teams. The Functional Lead provides a single point of contact for data sourcing, governance, strategy, and access needs• Lead project and program management of multiple simultaneous initiatives • Worked cross functionally related to commercial data• Partnered with Patient Services & Market Access teams data delivery from specialty pharmacies

Weston, Ma

Managing all marketing data hub operations & activities in addition to the appointed managed services provider for the marketing data hub. Responsible for on-boarded marketing engagement data accessibility, data quality and adherence to all compliance requirementsManaging marketing and engagement interactions from third parties for HCP & PATIENT customer types across therapeutic areas for Multiple Sclerosis, Spinal Muscular Atrophy and Unbranded Alzheimer’s

Weston, Ma

A primary contact for marketing operational activities within commercial environment- Served as business lead for HCP Orchestration to provide full view on HCP marketing engagements in Veeva CRM- Coordinated ongoing marketing vendors to complete integration efforts and served as escalation point- Provided expert level understanding and communication of data sets and analysis- Was responsible to investigate/troubleshoot inquiries from business partners in data accuracy & systemsPerformed numerous data enhancement & hygiene activities utilizing Biogen guiding principles & industry best practices examples include but are not limited to - National Change of Address (NCOA), Deceased Processing, Data Appends, List Cleansing, List Management, Third Party List BuysHelped to spearhead global initiative for Opt and Consent Management for both CONSUMER and PROFESSIONAL data capture- Responsible for gathering all requirements and created the BRD- Socialized project on behalf of CIM, ensured alignment and obtained approval with all cross functional teams inclusive of Biogen legal and compliance teams (local & global)- Actively contributed to design and strategic development of internal and external applications ensuring requirements are met- Created a global preference hierarchy that was standardized and scalable for opt management - Created and owned Data Guidelines related to Opt & Consent for both HCP’s and Patients

Cambridge,Ma

Handled daily interactions with Linzess brand team & internal marketing operations team related to online email marketing campaigns:-Detailed coordination with the AOR & third party vendors-Managed online email campaigns from kick off phase through post launch phase/optimization -Coordinated with multiple agency partners though development, testing & execution for >30 email campaignsDeveloped campaigns in Appature for deployment (business requirement’s gathering, documented campaign builds, meta data values, tracking & required reporting analysis:-Worked with external vendors for execution through testing and validation-Built target lists to spec, inclusive of appropriate QC checks & balances in committed time frame-Successfully delivered target/suppression files as needed -Built multi touch automated email campaign, inclusive of survey with dynamic generated incentive-Monitored campaign results weekly, presented to clinical trial team at bi weekly sessions-Worked with external partners/third party vendors on daily basis

Burlington, Ma

Coordinated and managed all operational activities impacting the assigned account team- Including but not limited to overseeing of campaign development and execution, database enhancement, production loads, as well as infrastructure support related activitiesHad full view on client marketing calendars and ensured that the hosted services account team had visibility in to production as well as maintenance periods- Worked to build a strong account team to form a successful relationship with client. Managed team to continue to maintain by providing guidance, transparency and support back to client. Push back when necessary- Interfaced directly with clients’ vendors and report on how the Quaero’s Solution integrates with 3rd party offerings (mail houses, email vendors, e-commerce, social network and monitoring sites, fulfillment, etc.)- Leveraged this understanding to identify opportunities for CSG to offer additional services that expand value and strategic influence- Drive business development efforts to create additional Marketing Process Outsourcing opportunities at Quaero / CSG International

Woburn, Ma

- Provided daily leadership to the internal team through various work streams (Technology, Analytics, Strategy & Creative Strategy) on behalf of the Novartis- Cardiovascular Multi Channel Marketing team including external partners (AOR, Fulfillment Vendors, Creative Partners, List Providers, etc.)- Coordinated and owned internal/external client meetings including agenda, status documents and managing next steps- Accountable for daily communication within internal/external team and with client- Worked closely with all business units to motivate team to produce best in class work for Novartis- Role was primary contact for internal team, external partners/vendors and internal client team - Worked and managed external partners; specific to data integration and coordination on timelines to ensure alignment & quality in all campaign deliverables- Responsible for creating and owning campaign specifications document which contained all program specific business requirements, meta data values and over arching strategy for each program, goals/benchmarks and program logistics- Worked alongside the Multi Channel Marketing team within Novartis to create programs to meet Brand goals in helping determining audience, reach, tactics and campaign map- Worked closely with Account Manager and Business Systems Analyst on various campaigns (Insurance & Retail specific) on interpretation of business requirements- Managed and coordinated documentation specific to each campaign. Maintained detailed knowledge of entire campaign process: -Worked with external vendors for successful transfer of list deliveries for fulfillment -Created & managed QC queries and scripts specific to each campaign -Reviewed & approved applicable QC outputs, would otherwise identify any issue found and work with team to resolve issue -Responsible for delivery of QC reports to Account Management team

Woburn, Ma

-Led major client relationship marketing initiative from requirements gathering, design and implementation through program launch and ongoing maintenance-Integrated data from numerous marketing partners including physician prescription activity, segmentation and profile data into a campaign management system to provide a complete view into the physician audience and the marketing programs targeting them-Coordinated multi-channel marketing operations including electronic (websites & e-mail); IVR and direct mail fulfillment activities-Provided program reports and analysis to determine program effectiveness and highlight opportunities for optimization of marketing tactics-Communicated regularly with clients to provide status of projects, issue resolution, strategic insight and assist in critical decision making-Directly responsible for client revenue growth via project scope changes, identification of new projects, new statements of work, and contract renewals totaling over $2.1 million-Worked closely with account leadership and sales team to prepare project proposals, RFP responses, including participation in scope and pricing decisions as well as client sales presentations-Worked with pharmaceutical and healthcare clients to improve customer loyalty through direct marketing programs using the Optas software and relationship marketing platform-Worked closely with Client Service Director’s and the entire client delivery cross-functional team to track projects and ensure timely completion-Interfaced directly with clients to communicate project status via status reporting and status calls-Deployed online and offline marketing campaigns from Optas front end tool-Created reports for client and/or brand team to reveal measurement and tracking activity of deployed campaigns

Bachelor'S Degree, Marketing, Information Design & Corporate Communication

Activities and Societies: Phi Sigma Sigma, Best Buddies, Mentor

Marketing, Marketing, Information Design & Corporate Communication

Activities and Societies: Phi Sigma Sigma, Presidents List, Deans List, Events Chair

Education record