Alysia Richardson Email & Phone Number

Boynton Beach, Florida, United States

Spearheaded a new functional team supporting key components of the commercial organization across therapeutic areas such as MS, SMA, and MDD/PPD. Collaborated seamlessly with master data management, IT, governance, and reporting teams to deliver effective data-driven solutions for diverse commercial business functions.Strategically formulated and.

Weston, Massachusetts, United States

• Accountable for the delivery and support of data & analytics services for the SMA business, including but not limited to Sales, Marketing, Market Access & Reimbursement, Field Operations, Multi-Channel, and Insights &.
• Lead project and program management of multiple simultaneous initiatives
• Worked cross functionally related to commercial data
• Partnered with Patient Services & Market Access teams data delivery from specialty pharmacies

Weston, MA

Managing all marketing data hub operations & activities in addition to the appointed managed services provider for the marketing data hub. Responsible for on-boarded marketing engagement data accessibility, data quality and adherence to all compliance requirementsManaging marketing and engagement interactions from third parties for HCP & PATIENT customer.

Weston, MA

A primary contact for marketing operational activities within commercial environment- Served as business lead for HCP Orchestration to provide full view on HCP marketing engagements in Veeva CRM- Coordinated ongoing marketing vendors to complete integration efforts and served as escalation point- Provided expert level understanding and communication of.

Cambridge, MA

Handled daily interactions with Linzess brand team & internal marketing operations team related to online email marketing campaigns:-Detailed coordination with the AOR & third party vendors-Managed online email campaigns from kick off phase through post launch phase/optimization -Coordinated with multiple agency partners though development, testing &.

Burlington, MA

Coordinated and managed all operational activities impacting the assigned account team- Including but not limited to overseeing of campaign development and execution, database enhancement, production loads, as well as infrastructure support related activitiesHad full view on client marketing calendars and ensured that the hosted services account team had.

Woburn, MA

- Provided daily leadership to the internal team through various work streams (Technology, Analytics, Strategy & Creative Strategy) on behalf of the Novartis- Cardiovascular Multi Channel Marketing team including external partners (AOR, Fulfillment Vendors, Creative Partners, List Providers, etc.)- Coordinated and owned internal/external client meetings.

Woburn, MA

-Led major client relationship marketing initiative from requirements gathering, design and implementation through program launch and ongoing maintenance-Integrated data from numerous marketing partners including physician prescription activity, segmentation and profile data into a campaign management system to provide a complete view into the physician.

Bachelor'S Degree, Marketing, Information Design & Corporate Communication

Activities and Societies: Phi Sigma Sigma, Best Buddies, Mentor

Marketing, Marketing, Information Design & Corporate Communication

Activities and Societies: Phi Sigma Sigma, Presidents List, Deans List, Events Chair

Education record