Alysia Benninghoff Email & Phone Number

Greater Nyc

Research-driven consultancy specializes in competitive, customer and consumer insights and strategy, category futures, positioning, innovation and integrated marketing. Tenacious information gathering plus incisive interviews interpreted and synthesized to deliver breakthrough insights and growth initiatives ... turning insights into action. Clients include: Nautilus, Inc, Big Heart Pet Brands/Smucker's, Del Monte Foods, Pinnacle Foods, Physician Desk Reference, GREY, Visiting Nurse Service, UPS

Greater New York City Area

Principal of independent consulting think tank, CHESS, which helps clients understand the motivations and core business strategies of competitors. Expertise is to look at companies and industries holistically, including Leadership & Culture, Brand Building, Innovation, Operations and Growth Strategies. This unique service enables clients to anticipate the future and proactively create moves to outsmart the competition.

Greater New York City Area

Independent consultant brought in via Brand Identity, Marketing Consulting and Ideation agencies (InterBrand, Brain Reserve, Ryan Partnership, Fusion 5, Clarion Marketing) to inform new business pitch teams, analyze competitors/categories and recommend brand strategies for Pepsi Gatorade, Snapple, Haagen Dazs, Dewar's, Miller Brewing, American Tobacco

Greater New York City Area

Combining the passions of marketing and travel, founded international travel organization catering exclusively to singles 25-55. Built the company to $1 million+ in sales and sold. Ran the show including product development and positioning, advertising, publicity, collateral materials, promotion, sales, customer service and overall administration.

Greater New York City Area

Led Seagram's Coolers team in creating its brand identity; de-positioning Bartles & Jaymes. Combining sophistication & fun, This is Where the Fun Starts, leveraged the Bruce Willis persona. Contributions included 34% growth in cooler sales, driving brand from #3 to category leaadership.

Greater Atlanta Area

Strategy maven and evangelist for Cherry Coke ... consumer insight to national launch. Positioned as Out 'n Outrageous, irreverent Cherry Coke targeted youth and African Americans, a Pepsi figher brand to change perceptions and entice a new generation to the Coca-Cola franchise ... training wheels to brand Coke and Diet Coke.

Mba, Marketing And International Business

Ba, Communications

Activities and Societies: Phi Beta Kappa,