Garrick Communications is a boutique PR firm specializing in lifestyle brands, both established and emerging. The team works to creatively craft and tell brands’ stories by utilising traditional PR and Media Outreach, Digital Media Marketing Strategies and Experiential PR ExecutionsResponsibilities include:- Strategic Planning & Execution - including PR-specific writing tasks, pitching & interview coordination, event planning & management, influencer programme design & management, social media strategy & content creation- Team Leadership - Client & Media Relations - Business Development - Research & Industry Expertise - Reporting & Evaluation - Budget Management - Regulatory Compliance - Team Development & Training - Client Presentations and Relationship Building

Local orthodontist office based in Kingston Jamaica - https://islandsmiles.com/Responsibilities: - Digital Media Consultancy - Managing the curation of Islandsmiles' digital footprint across Instagram, Facebook and the company's website - Social Media Strategy Consultancy - Managing the strategy development for Islandsmiles' presence on both Instagram and Facebook. Contracted and works alongside local Digital Media Agency, Get Social, who collaborates on the content calendar & content creation - Copywriting - website copy, professional bios, newsletter copy - Website Development - Completed full website redesign for the company (modernising the look and feel as well as organising key information for current & potential patients). Contracted and consulted with Norus Technologies on the redesign and implementation. - Content Creation - Coordinate & execute the creation of content for the brand (photo, video & graphic design)

Very Culture is a lifestyle-based content platform primarily focused on creating, preserving & curating the rich culture of Jamaica. Through powerful visual stories, short interest pieces and uniquely designed merchandise, Very Culture collaborates with creatives in all spheres to uplift Jamaican contemporary culture and give it a rich online home for lovers of the culture worldwide to enjoyResponsibilities include: - Overall Brand Strategy & Ideation - Production - production of micro-content & features for the Instagram & website (written content & video)- Content Writing - social media captions, blog content - Social Media Strategy - Event Execution & Curation

- Overall Brand Conceptualisation, Strategy & Ideation - Content Production & Direction- Social Media Strategy

Savour is a wine concierge & curated tasting event brand - www.savourexperience.com Responsibilities include: - Event planning & coordination - pre & on-site planning & coordination, supplier contact & management, event set-up & pull down - General Marketing - ideation on how to improve overall guest experience, how to engage customers with the brand beyond the actual events - Event Coverage & Social Media Management - developing & managing the shot list along with guiding the photographer, live coverage of the event on the brand’s Instagram page via Instagram stories- Sales - managing collection of registration fees & fees for bottle sales- Customer Relations - building & maintaining positive relations with guests, clients & suppliers

Worked as an intern in the lifestyle section along with the existing team. Wrote daily product lists, did research for new trends and content to report on weekly in the Flair Magazine, and was a stylist and director for the cover shoot for one issue of the Gleaner's Flair Magazine. Also conducted interviews with various people that were published in the newspaper. Here is one on a contestant in aGleaner Company held competition: http://jamaica- gleaner.com/gleaner/20130715/flair/flair1.html