Alysia Wojnalowicz Email & Phone Number

• Pardot Marketing admin: maintaining data integrity, optimizing through automation rules and ensuring effective Salesforce syncing
• Developing, creating and implementing all B2B marketing initiatives for lead generation and retention using Pardot and Salesforce
• Building lead nurture and scoring structure to ensure nurture program flows flawlessly to ensure we deliver high quality leads to our sales team
• Working closely to design and execute a complete website redesign and launch with a fresh and modern look
• Working with internal stakeholders to define and measure the effectiveness of the website and site elements
• Delivering detailed reporting, analysis and communicating key insights on all marketing activities to facilitate sound decision-making

Toronto, Canada Area

• Worked closely and created detailed marketing plan for Pollution Probe to increase brand awareness and social media following for Pollution Probe
• Leveraged consumer insights to create a detailed marketing plan to increase Pollution Probe’s brand awareness and social media follower base by 50% within a 6-months

Toronto, Canada Area

• Managed and nurtured TRSM Wordpress blog through the development and execution of engagement strategies and tactics to provide information to current and prospective students
• Created and oversaw proofing and editing of all content for the TRSM blog to increase engagement and appeal to audience
• Optimized webpages by customizing CSS to increase usability for key stakeholders and drive traffic to home site
• Assisted in the organization and planning of events to promote and educate prospective students to increase applicant rate
• Played a key role on SEO project that increased TRSM organic search ranking by implementing the use of keyword analysis, metadata, and link building
• Led a market analysis project by conducting a detailed competitive analysis to assess the current marketplace to ensure differentiation from competitors while undergoing rebranding

Toronto, Canada Area

• Promoted and featured in the Because It Matters campaign across the GTA to attract new students
• Seneca Representative at numerous on-campus events to promote the benefits of Seneca College to potential students by sharing my experience and stories
• Provide information to new students regarding Seneca College student life activities and programsBelow is a link to the Because It matters campaign:http://becauseitmatters.ca/alysia.html

Markham, ON

• Organized group sessions and workshops of 10-30 students in preparation for midterms and final exams
• Assisted students with their course work in various levels of marketing, accounting, economics and financial courses
• Offered support and encouragement to students in preparation for tests and assignments by explaining course content
• Helped students improve organization and time management skills by creating organized schedules and teaching effective study methods
• Improved numerous students grades through one-on-one tutoring sessions
• College Reading and Learning Association (CRLA)- Tutoring, level 1 certified

Waterloo, ON

• Served customers in a friendly enviroment with high levels of customer service
• Handled currency and credit transactions quickly and accurately

Waterloo, ON

• Communicated clearly and positively with coworkers and management
• Mastered computer system
• Handled currency and credit transactions quickly and accurately
• Followed procedures for safe food preparation, assembly, and presentation
• Assisted management with inventory control and stock ordering
• Coordinated scheduling with team members to ensure continuous service

Waterloo, ON

Bachelor’S Degree, Business Management, Marketing Management Major And Finance Minor, 3.87

• Graduated with Honours • Ted Rogers School of Management Dean’s List Recipients 2014-2015 and 2014-2016 GPA: 3.87 • Participated in RU.

Ontario College Advanced Diploma, Business Administration, Marketing

Activities and Societies: Seneca College Learning Centre, Ontario College Marketing Competition (OCMC)• Graduated with High Honors and.

Education record