Alysia Wojnalowicz Email & Phone Number

• Pardot Marketing admin: maintaining data integrity, optimizing through automation rules and ensuring effective Salesforce syncing• Developing, creating and implementing all B2B marketing initiatives for lead generation and retention using Pardot and Salesforce• Building lead nurture and scoring structure to ensure nurture program flows flawlessly to ensure we deliver high quality leads to our sales team• Working closely to design and execute a complete website redesign and launch with a fresh and modern look• Working with internal stakeholders to define and measure the effectiveness of the website and site elements• Delivering detailed reporting, analysis and communicating key insights on all marketing activities to facilitate sound decision-making• Coordinating marketing event logistics for tradeshows• Expanding APOS Systems online reach and exposure through social media platforms such as Twitter, LinkedIn, and Facebook • Ensuring consistency with overall brand and product messaging on all platforms (i.e. webinars, social media, website)• Maintaining and designing various marketing materials used by sales representative employees in Adobe Photoshop and Adobe InDesign• Bridging the barrier between marketing and sales to ensure consistent messaging of the APOS brand and solutions• Supporting the planning, promotion and execution of multiple webinars per month to promote the company and it's solutions

Toronto, Canada Area

• Worked closely and created detailed marketing plan for Pollution Probe to increase brand awareness and social media following for Pollution Probe• Leveraged consumer insights to create a detailed marketing plan to increase Pollution Probe’s brand awareness and social media follower base by 50% within a 6-months

Toronto, Canada Area

• Managed and nurtured TRSM Wordpress blog through the development and execution of engagement strategies and tactics to provide information to current and prospective students• Created and oversaw proofing and editing of all content for the TRSM blog to increase engagement and appeal to audience• Optimized webpages by customizing CSS to increase usability for key stakeholders and drive traffic to home site• Assisted in the organization and planning of events to promote and educate prospective students to increase applicant rate• Played a key role on SEO project that increased TRSM organic search ranking by implementing the use of keyword analysis, metadata, and link building • Led a market analysis project by conducting a detailed competitive analysis to assess the current marketplace to ensure differentiation from competitors while undergoing rebranding• Worked on the design of the web strategy, print materials, and promotional tools for stakeholder and applicant use

Toronto, Canada Area

• Promoted and featured in the Because It Matters campaign across the GTA to attract new students• Seneca Representative at numerous on-campus events to promote the benefits of Seneca College to potential students by sharing my experience and stories• Provide information to new students regarding Seneca College student life activities and programsBelow is a link to the Because It matters campaign:http://becauseitmatters.ca/alysia.html

Markham, On

• Organized group sessions and workshops of 10-30 students in preparation for midterms and final exams• Assisted students with their course work in various levels of marketing, accounting, economics and financial courses • Offered support and encouragement to students in preparation for tests and assignments by explaining course content• Helped students improve organization and time management skills by creating organized schedules and teaching effective study methods• Improved numerous students grades through one-on-one tutoring sessions• College Reading and Learning Association (CRLA)- Tutoring, level 1 certified

Waterloo, On

•Served customers in a friendly enviroment with high levels of customer service•Handled currency and credit transactions quickly and accurately

Waterloo, On

•Communicated clearly and positively with coworkers and management•Mastered computer system•Handled currency and credit transactions quickly and accurately•Followed procedures for safe food preparation, assembly, and presentation•Assisted management with inventory control and stock ordering•Coordinated scheduling with team members to ensure continuous service•Took initiative to find extra tasks when scheduled duties were complete•Maintained high standards of customer service during high-volume, fast-paced operationsRestaurants:• Tim Hortons• Pita Pit• Teriyaki Experience (Made in Japan Teriyaki)• Freshens Smoothies• Subway• Pizza Pizza

Waterloo, On

Bachelor’S Degree, Business Management, Marketing Management Major And Finance Minor, 3.87

• Graduated with Honours • Ted Rogers School of Management Dean’s List Recipients 2014-2015 and 2014-2016 GPA: 3.87 • Participated in RU.

Ontario College Advanced Diploma, Business Administration, Marketing

Activities and Societies: Seneca College Learning Centre, Ontario College Marketing Competition (OCMC)• Graduated with High Honors.

Education record