About AlysiaAlysia leads Arm Candy's Media Management team, and comes with a unique background in both media and data. With a PhD in Chemistry, she puts data-driven media solutions at the forefront of all strategic decisions—crafting media plans, data visualizations and strategies that are intended to drive a desired business outcome. She helps uphold AC's process from strategy to execution, and has media experience running multi-million dollar campaigns across all digital and traditional channels. Though she's a whiz at media tech, creating a good chart is her happy place.When she’s not developing strategies or working in Excel, she’s either writing, parenting or on the Peloton.About Arm CandyArm Candy is a media intelligence agency that inspires ingenuity and achieves results. In an industry struggling with trust and transparency challenges, our mission is to create engagements that are equitable for all parties involved and that ‘we win, when our client’s win’ mentality has been the catalyst for our extraordinary growth. Arm Candy’s goal (and our name) is to serve as an extension of our clients teams. Whether it is working in partnership with other agencies or with brands directly…our mission is to make them look good.