Alyssa Silverberg Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Develops and manages all daily activity on the Instagram account @jewishgirlprobs (70K+ followers), as well as subsidiary pages on Facebook and Twitter- Creates and curates engaging, digestible, and action-oriented original meme-style content- Upkeeps community management by organically engaging with followers and audience members daily- Conducts and manages all of the page’s paid brand collaborations, including content creation and posting optimization- Develops engaging workshops for Jewish organizations across the globe - Speaks publicly about experiences in Jewish life and connects themes to different audiences

- Created over 60 strategic digital marketing proposals for top-tier global brands - Developed integrated and holistic digital marketing strategies based off of the client’s KPIs, researched competitor analyses, and the current digital landscape- Proposed new, innovative, and trend-driven creative marketing strategies to brand executives that lend themselves directly to the brand’s core objectives

- Executed integrated influencer marketing campaigns for multiple Fortune 500 brands- Optimized budget spend and allocation of funds to achieve client's campaign objectives- Researched effective strategies and brand-aligned influencers for the client's KPI's- Developed creative ideation for the client's campaign and influencer content- Tracked social metrics to optimize future campaign performance and spend- Managed relationships with influencers, agents, clients, and other parties

Toronto, Canada Area

- Assisted in the development of influencer campaigns for multiple clients at every stage including research, creative, and continued management throughout the campaign- Developed and pitched multiple influencer campaign proposals to prospective clients- Assisted in the elevation of clients' social media presence

Thornhill, Ontario

- Co-founded the charity by working with SickKids foundation professionals- Utilized new and creative social media as sources of promotion- Updated website and social media regularly- Organized and ran several events annually

Toronto, Canada Area

- Assisted in the development and management of the "CAMH Difference Makers: 150 Leading Canadians for Mental Health" project including daily user relations, research, and copy writing- Helped select 150 difference makers from 1800 applicants alongside the national committee- Consulted on the user experience of the project's desktop and mobile website: www.camhdifferencemakers.ca

London, Canada Area

- Met with individual students from a “micro-community” (i.e. students who have attended and/or work at Camp George, NFTY, other reform movement organizations) one-on-one and/or in small groups- Coordinated programs and/or events to serve the specific interests of the students in this micro-community- Served as a “face for Hillel” on campus and as a representative for Western Hillel

Parry Sound, Ontario

- Worked alongside the Camp George communications team to create graphic and videocontent for the camp social media pages- Photographed everyday life at camp and uploaded photos to the camp website daily- Created interactive communications-based activities for campers daily

- Consulted on the creation of and then maintained NFTY's marketing and communications plan- Coordinated and reviewed all publications and resources of NFTY on the North American level, in consultation with the NFTY Leadership Team- Travelled to various locations around North America serving as a face for NFTY on the North American Level

Northeast Lakes Region

- Attended to all NFTY Northeast Lakes social media accounts- Created graphics for social media promotion and event flyers- Created promotional video content

Orillia, Ontario

- Promoted cooperation and independence to campers while away at sleepover camp- Created fun and innovative Arts and Crafts projects each week for every age group

Certificate, Digital Communications

Bachelor Of Arts (B.A.), Honours Specialization In Media, Information, And Trchnoculture

Activities and Societies: Israel on Campus, Hillel

High School Diploma, Drama And Dramatics/Theatre Arts, General

Activities and Societies: Student Council, ArtsWest Drama Program