Alys Mathew Email & Phone Number

London, GB

London, London, GB

London, London, GB

San Francisco, California, US

-Creation & implementation of a global discounting strategy working with international teams to execute at local market level-Cross functional campaign delivery incorporating Ops, CX, Content, CRM & local marketing teams. Building toolkits, copy and content guidelines & centralising CRM best practice-Leadership of an global team (EU, N.Am, APAC); up.

Horsham, West Sussex, GB

- Developed Marketing & Brand strategy and mission for new health and fitness app, launched Jan’22.- Identified routes to market & built brand positioning and creative B2B2C acquisition plan.- Designed measurements metrics framework & customer feedback program to track performance & gain user insights to identify key reasons for drop out and inactivity..

Amsterdam, North Holland, NL

- Developed partner and content strategy to drive engagement of Just Eat 55,000 restaurants through a suite of marketing tools and channels.- Created Cheeky Tuesday, a loyalty offering, that significantly assisted restaurants P&L through email, direct mail, SMS, printed and digital magazine- Devised audience segmentation framework and updated contact.

Loughborough, Leicestershire, GB

Represent Great Britain in my age group; best performances include- EUROPEAN CHAMPION AG Ironman 70.3 - Elsinore, Denmark Jun'19 (& 2020 thanks to Covid!)- Ironman 70.3 World Championships; 8th at both Nice France Sept'19 & Port Elizabeth, South Africa Sept'18- ITU Championships, Chicago, USA Sept'15 - 8th (2nd British athlete)- ETU Championships, Lisbon.

Manchester, Greater Manchester, GB

- Developed strategy, oversaw planning, measured performance and controlled budgets across direct, PPC, display, affiliate and SEO channels that increased 1 year RPA.- Analysis of market research and customer behaviours, translating data analysis into actionable brand, direct response, and retention campaign plans. - Reduced CPA and doubled new clients YoY.

Consultancy work for Not on the High Street and Alma de Cuba Coffee

London, England, GB

- Plan and execute acquisition strategy for Betfair’s Sports business - Develop and manage sports-led acquisition team across digital marketing channels to support the business globally to achieve new customer acquisition targets- Manage and grow centre of excellence spanning paid online media, search and mobile- Own the Sports Acquisition Marketing Budget.

London, England, GB

- Support, develop & execute the central marketing strategy for sports on web & mobile across display, affiliate & the loyalty programme.- Part of core team that successfully launched the standalone Sportsbook February’13 with a phased acquisition roll-out. - Conceptualised & delivered the high value customer acquisition strategy with new offer & on.

Reading, Berkshire, GB

- Leadership of the Mobile Broadband retention strategy of both contract and PAYG customers. - Ensuring the right propositions, customer contact strategy & development of proactive campaigns to reduce inactivity built from a detailed understanding/insight into customers’ behaviour

Reading, Berkshire, GB

- Delivery of weekly & monthly performance report, quarterly marketing plans, sharing financial targets, market insight/analysis, new propositions & key messages- Selection of handset range, product development, forecasting & channel specific ranging/launch plans to drive profitable expansion - Financial analysis of propositions across 3's own retail.

Pawtucket, RI, US

- Driving strategic plan in new retail category across Europe (UK, FR, BEL, DE, ES, IT, Scandinavia), - Managing & presenting European product range plans, product development, packaging, launch plans to country managers. Updating leadership team on weekly performance- Ongoing analysis across Europe of competitive intelligence, market research, consumer.

Los Angeles, CA, US

Design of trade & consumer advertising, writing press releases, database management, trend reporting, creation of regular licensee & retailer newsletters. Liaison with finance, legal & product development

Research on companies targeted for sponsorship and development of marketing materials

Cim Diploma, Marketing

Bsc, Zoology

3 X A Level

10 X Gcse'S