Alys Mathew Email & Phone Number

London, Gb

London, London, Gb

London, London, Gb

San Francisco, California, Us

-Creation & implementation of a global discounting strategy working with international teams to execute at local market level-Cross functional campaign delivery incorporating Ops, CX, Content, CRM & local marketing teams. Building toolkits, copy and content guidelines & centralising CRM best practice-Leadership of an global team (EU, N.Am, APAC); up skilling, tracking performance & setting of personal development skills plans through a turnaround year

Horsham, West Sussex, Gb

- Developed Marketing & Brand strategy and mission for new health and fitness app, launched Jan’22.- Identified routes to market & built brand positioning and creative B2B2C acquisition plan.- Designed measurements metrics framework & customer feedback program to track performance & gain user insights to identify key reasons for drop out and inactivity.- Set foundations and strategy for key channels including Social, CRM, content, partnerships, app store and community.- Created new brand name, brand proposition, promotional, launch and content plans for a disruptive proposition in fitness education.

Amsterdam, North Holland, Nl

- Developed partner and content strategy to drive engagement of Just Eat 55,000 restaurants through a suite of marketing tools and channels.- Created Cheeky Tuesday, a loyalty offering, that significantly assisted restaurants P&L through email, direct mail, SMS, printed and digital magazine- Devised audience segmentation framework and updated contact policy significantly improving NPS score and brand loyalty- Own partner marketing performance and effectiveness KPIs, measures and reporting - Part of Business Critical Process team for COVID-19 covering process (government involvement) and comms to all UK restaurants, consumers and couriers

Loughborough, Leicestershire, Gb

Represent Great Britain in my age group; best performances include- EUROPEAN CHAMPION AG Ironman 70.3 - Elsinore, Denmark Jun'19 (& 2020 thanks to Covid!)- Ironman 70.3 World Championships; 8th at both Nice France Sept'19 & Port Elizabeth, South Africa Sept'18- ITU Championships, Chicago, USA Sept'15 - 8th (2nd British athlete)- ETU Championships, Lisbon, Portugal May'16 - 4th overall (1st British athlete) & Geneva, Jul'15 - 7th overall (1st British athlete)

Manchester, Greater Manchester, Gb

- Developed strategy, oversaw planning, measured performance and controlled budgets across direct, PPC, display, affiliate and SEO channels that increased 1 year RPA.- Analysis of market research and customer behaviours, translating data analysis into actionable brand, direct response, and retention campaign plans. - Reduced CPA and doubled new clients YoY through directing a pitch and selection of new paid media agency.- Delivered a refreshed user experience across all platforms, including responsive site, apps, welcome programme, and lifecycle management.

Consultancy work for Not on the High Street and Alma de Cuba Coffee

London, England, Gb

- Plan and execute acquisition strategy for Betfair’s Sports business - Develop and manage sports-led acquisition team across digital marketing channels to support the business globally to achieve new customer acquisition targets- Manage and grow centre of excellence spanning paid online media, search and mobile- Own the Sports Acquisition Marketing Budget ensuring spend is mapped to revenue-generating activity - Grow Mobile as a customer acquisition platform including implementation of end-to-end conversion tracking, optimisation testing and budget ramp up to capitalise from increased ATL mobile focused activity

London, England, Gb

- Support, develop & execute the central marketing strategy for sports on web & mobile across display, affiliate & the loyalty programme.- Part of core team that successfully launched the standalone Sportsbook February’13 with a phased acquisition roll-out. - Conceptualised & delivered the high value customer acquisition strategy with new offer & on boarding plan

Reading, Berkshire, Gb

- Leadership of the Mobile Broadband retention strategy of both contract and PAYG customers. - Ensuring the right propositions, customer contact strategy & development of proactive campaigns to reduce inactivity built from a detailed understanding/insight into customers’ behaviour

Reading, Berkshire, Gb

- Delivery of weekly & monthly performance report, quarterly marketing plans, sharing financial targets, market insight/analysis, new propositions & key messages- Selection of handset range, product development, forecasting & channel specific ranging/launch plans to drive profitable expansion - Financial analysis of propositions across 3's own retail, online & 3rd party channels- Launch of online programmes & activities with third parties (Skype, Windows Live Messenger) driving acquisition & improved customer experience- Working with communication teams to implement integrated campaigns & all marketing materials

Pawtucket, Ri, Us

- Driving strategic plan in new retail category across Europe (UK, FR, BEL, DE, ES, IT, Scandinavia), - Managing & presenting European product range plans, product development, packaging, launch plans to country managers. Updating leadership team on weekly performance- Ongoing analysis across Europe of competitive intelligence, market research, consumer insights, NPD data & new innovations/technologies that could enhance Hasbro’s brands- Manage & control UK advertising budget, implementing multimedia campaigns, including TV advertising

Los Angeles, Ca, Us

Design of trade & consumer advertising, writing press releases, database management, trend reporting, creation of regular licensee & retailer newsletters. Liaison with finance, legal & product development

Research on companies targeted for sponsorship and development of marketing materials

Cim Diploma, Marketing

Bsc, Zoology

3 X A Level

10 X Gcse'S