Alyson Ashbock Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

• Increased awareness of challenger brand by 41% in two years with conservative advertising strategy and sports sponsorships, including NASCAR, Chip Ganassi Racing’s #42 car, Big 12 Conference, Vegas Golden Knights, Las Vegas Aviators and Las Vegas Raiders.• Designed the advertising discipline based on a testing and analytics strategy.• Redefined purpose and cross-channel campaign messaging for sports sponsorships while generating significant account growth.• Challenged digital strategy with a recommendation to expand website offerings to consumers throughout the entire purchase funnel, in an acquisition dominant organization. • Conducted national search for an advertising Agency of Record in 2019, while previously developing and serving as lead contact for other advertising and sports agencies. • Transformed brand positioning to propel Credit One Bank into a new competitive set. Positioning and campaigns span consumer credit cards and new product innovation.

Las Vegas, Nevada, United States

• Defined strategic and integrated planning direction for creative, media, PR, research, digital and social disciplines for Las Vegas’ iconic What Happens Here, Stays Here campaigns by the Las Vegas Convention & Visitor’s Authority, maintaining 98% awareness and exceeding visitation goals four years in a row. Extensive production with recording artists and influencers. • Generated a 3% increase in summertime visitation with the #VegasSeason urgency campaign, accounting for 35% of annual incremental lift achieving record-breaking 41.1MM visitors.• Lead strategic global marketing programs including US domestic, multicultural, LGBT and B2B audiences, in addition to international consumer markets.• Launched first-ever LGBT campaign in mainstream media for the travel category.• Directed team of brand and product managers to maintain and innovate $100MM account retained by Agency for 35 years.

Las Vegas, Nevada Area

• Developed proprietary tool for ROI analysis of current and proposed sponsorships negotiation.• Sponsorship production and marketing, including Sports Illustrated Swimsuit launch parties, the National Hockey League and the NHL Awards, Miss America and Miss USA Competitions, Vegas Uncork’d by Bon Appetit, and Billboard Music Awards from Las Vegas.• Focused on brand awareness through multi-platform media product integration and celebrity endorsements.• Innovated B2B media campaigns for meeting planners and C-level executives to promote Las Vegas as a serious place to do business, supporting LVCVA and resort sales groups.

Woodbridge, Nj

Client: McCormick & CompanyPosition and launch consumer advertising campaigns for #1 CPG spice companyManage every aspect start to finish of the creative development and production process for national print, TV and radio adsInitiate agency experiential briefs for deeper understanding and connection to brandProficient in writing creative briefs, conference reports and agency recommendationsParticipation in custom photo shoots and TV shoots with food, talent and still lifeLeader in thorough quarterly flavor/food category competitive review presentations Coordinator of production timelines, job estimation process and budget managementPlus continued responsibilities of Account Executive

Woodbridge, Nj

Client: McCormick & Co.Develop strong day to day relationships with key Client brand managers of all levelsAssist management of creative development process internally and externallyOrganize and implement integrated celebrity endorsement program (Celebrity Iron Chef Cat Cora) between McCormick Gourmet Collection and Bon Appétit magazineAdminister merchandising programs, added value promotions and event sponsorshipsCoordinate print advertorials and co-branded television vignettesTraffic TV and radio spots per media planWork with Client’s cross-functional agencies to integrate campaigns and presentationsHire and supervise agency intern programAdditional Client Experience: Pabst Blue Ribbon Beer, Lawry’s Marinades, Betty Crocker Cookie Icing, PAAS Easter Egg Dye, Pumpkin Masters, William Patterson University

Greater New York City Area

Client: Audi of AmericaAssist, coordinate, develop and execute media marketing plans in National Magazine and Newspaper, National and Spot TV, Spot Radio and Out of HomeIn depth competitive reviews for luxury car categoryDevelop relationships with media sales representatives

Princeton, Nj

Initiate and execute all marketing campaigns for conference planning companyNegotiate and establish media partnerships, publicity, e-mail blasts, brochure mailings and list selectionDaily website maintenance Design of event marketing materialsManaged marketing team including graphic designer, interns and production houses

New York City

New York City

Sea Bright, Nj

Ba In Communication, Tv/Radio And Pr/Journalism

Activities and Societies: Student Government Association (President) Zeta Tau Alpha (VP) Orientation Team Leader Dance Team (VP) Numerous.

Education record