Alyson Bernstein Email & Phone Number

As a Senior Creative Strategist, I work to develop, design and deliver engaging campaigns for brands to share their stories. This includes:Creating proposals, leading brainstorming processes and accurately scoping project requirements based on client goals and budget.Monitoring content production process from start to finish, which includes formulating schedules, managing approvals, implementing edits, building layouts and communicating updates effectively. Providing reports throughout campaign duration which includes in-depth metrics to give the client a snapshot of the story’s performance, as well as participate in reporting calls with clients.

Houston, Texas Area

Managed and assisted on social media and marketing responsibilities for national consumer brand clients:Secured and coordinated national media coverage for clients, including placements in The Wall Street Journal, Good Housekeeping, Better Home and Gardens, BuzzFeed, TODAY Show and moreManaged social media pages and budgets, grew platforms, handled customer service inquires Created social media posts, promotions, giveaways and ads on Facebook, Pinterest, X, Instagram, WordPress and ShortStack; produced monthly analytics for all platformsWorked with bloggers and influencers to coordinate social posts featuring clients’ products, including recipes, reviews and giveawaysDrafted and formatted press releases and other copy projectsStrategized and coordinated client e-blasts; maintained and updated media lists Pitched clients’ products and brands to media and trade publications to maintain consistent coveragePrint and online trade advertising coordination, which entails creating schedule, copy, and submission of adsProvided trade show support for clients, including PR opportunities, media outreach and onsite assistanceAttended client events in various cities to build relationships between marketing team and sales reps

Downtown Houston

I worked at Moroch Entertainment as a Publicity and Promotions Intern, which involved hands-on training in the field of motion picture publicity and promotions.Worked on publicity and promotional stunts for the following movie studios in Houston, Austin and San Antonio: Screen Gems, Lionsgate, Disney Pictures and Universal StudiosBrainstormed creative and strategic plans to promote films and engage target audiences Planned and coordinated film promotional stunts, while building and maintaining relationships with target audiences and promotional partnersPitched and executed grassroots promotions in the Houston communityAssisted at preview screenings and with various special projects and stunts as directed by the movie studioWorking with partners at film promotional events.Updating and organizing contact lists as well as creating monthly calendars of events.

4203 Yoakum Blvd., Ste. 300 Houston, Tx 77006

Cooperated with clients and vendors to coordinate special eventsWorked special events hosted by the magazine Worked with clients/vendors to coordinate special events Coordinated mailings for special advertising sections Updated, tracked, monitored and created social media platforms, such as Facebook, Twitter and Instagram for Houston, Bridal and Interiors divisionUpdated the website and digital event calendar for event listings, and created weekly newsletters to market the magazine’s content to subscribersAssisted on the creation of the Charity & Social Datebook, released every year to help charities and organizations promote themselves and upcoming events. Assisted on the creation and proofreading of a Restaurant Guide book for Houston Restaurant Week, also released every yearHelped Marketing Director and Marketing Assistant with daily administrative tasks

Houston, Texas Area

Updated social networking platforms and conversations while overseeing social media and social bookmarking accounts: Facebook, Linkedin, Twitter and InstagramContributed to clients’ social networking initiativesCreated and maintained effective marketing campaigns across all interactive mediaTracked, analyzed and reported the results of marketing campaigns with Google Analytics, Hootsuite, Facebook Analytics and Sprout Social

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts - Ba, Mass Communication/Media Studies