Alyson B. Email & Phone Number

Providence, Ri, Us

Fairhaven, Ma, Us

As the Social Media Content Strategist at Brahmin, I am responsible for developing and executing a comprehensive content strategy across all social media platforms. My role involves creating and curating engaging content that resonates with our audience, aligns with brand messaging, and drives engagement and growth. I collaborate closely with various teams, including creative, marketing, and product, to ensure our social media presence reflects the latest collections, trends, and company initiatives. Additionally, I analyze performance metrics to optimize content and inform future strategies, ensuring Brahmin’s social media channels continue to thrive and connect with our audience effectively.

Providence, Rhode Island, Us

With a deep understanding of various social media platforms and their algorithms, I successfully manage and grow social media accounts for high-end interior design firms, architects, luxury makers, and e-commerce clients. By creating compelling content, I captivate audiences, utilizing my expertise in storytelling, copywriting, and visual design.

Having a strong background in influencer programming and a knack for building successful partnerships, I identified and collaborated with influential individuals in the Earthing® affiliate program to create engaging and impactful content. Experienced in developing and executing innovative influencer marketing strategies to drive brand awareness and audience growth I spearheaded an Instagram influencer program that drove 500K + impressions and increased brand awareness by 40% in the first quarter of launch.

• AIR & ANCHOR (Social Media Manager): Developed strategy for product launches and created shot lists for product photography shoots. Analyzed data across platforms and coordinated messaging with Influencers, PR & Communications.•MOVEMENT MORTGAGE (Marketing Production Coordinator): Developed and executed marketing campaigns and general business solutions resulting in increased company exposure, customer traffic, and sales. Designed new on-brand visual elements to convey concepts effectively. Managed contacts in CRM and set up email drip campaigns to target sales.•GOOSENECK VINEYARDS (Content Strategist & Influencer): Planning, development, and management of content—written or in other media. Photoshoot direction and styling. Social Media Strategy. • KAUFMAN SALES (Marketing Specialist): Represented leading disposable food service packaging manufacturers, focusing on selling and marketing to wholesale food service and janitorial distributors in the New England and Upstate New York markets. Support various sales, marketing, website, and graphic design needs and support the Sales and Customer Solutions team.

Van Alstyne, Texas, Us

Created data reports to share with cross-functional collaborative partners from the marketing, sales, and partnerships teams. Implementing regular A/B testing and statistical analysis to determine which web page variation performs better for conversion goals. Maintained a 95% positive sentiment rate by addressing customer inquiries on four social media platforms, providing timely and comprehensive responses.

Bachelor Of Arts (B.A.), Education

High School Diploma

Study Abroad