Alyson Gomes Email & Phone Number

Belo Horizonte, Minas Gerais, Brasil

Belo Horizonte, Minas Gerais, Brasil

As a Pricing Analyst, I played a strategic role in setting Daily Rental pricing in B2C. My responsibilities included:• Developing and implementing dynamic pricing strategies based on detailed data analysis, including demand, fleet availability, profitability, and competition analysis.• Leading A/B testing to identify revenue-maximizing opportunities, accompanied by in-depth studies on price elasticity of demand.• Conducting analysis and preparing presentations on projected results, providing actionable insights for decision-making in the B2C segment.• Collaborating closely with the technology team, serving as a business advisor in the development of innovative and more efficient pricing tools.• Working effectively with cross-functional teams to ensure an integrated approach in optimizing results.• Utilizing tools such as BigQuery, R, and Excel to extract, manipulate, and analyze data, delivering clear insights to drive strategic direction.

Belo Horizonte, Minas Gerais, Brasil

Worked in the Analytics/Competitive Intelligence linked to product management:• Developed churn prediction models for customers and sales forecasting;• Extracted, manipulated, analyzed, and presented data using SQL, R, and PowerBI;• Designed key performance indicators (KPIs), dashboards, and reports to provide actionable insights for decision-making;• Prepared budgets and sales targets for both B2B and B2C segments;• Built the Business Plan, developed and implemented new products and features to ensure customer satisfaction and engagement;• Collaborated closely with cross-functional teams, including pricing, customer experience, billing, collections, customer service, and marketing;

Belo Horizonte, Minas Gerais, Brasil

Statistical Analysis for Market ResearchImplemented surveys on the SurveytoGo platform, managed and processed databases, prepared Technical Reports, and created statistics and key performance indicators (KPIs) for market researchs.