• Help oversee Affirma's Marketing Services team, including numerous direct reports as well as help drive revenue for the business unit and all the clients we serve.• Marketing Strategist/Engineer with experience in developing and managing marketing plans/budgets to ensure marketing efforts are in alignment with overall strategic initiatives. Experience with brand awareness/consistency; overseeing promotional pieces from start to finish; copy writing; social media engagement and SEO/SEM. I have a particular specialty in marketing automation across numerous platforms, such as HubSpot, Pardot, Marketo, MailChimp, Marketing Cloud, Constant Contact and more. •Salesforce Administrator and Implementation Specialist..making lives easier and more efficient on a daily basis via the biggest CRM platform in the world. Also, work with Affirma's CRM team to support marketing integration efforts with Salesforce and other CRMs, such as Dynamics and Zoho.•Sustainability Coordinator with experience in developing and implementing environmental management systems. Focus on ISO and chain-of-custody certifications; monitoring and evaluation; internal and external auditing; compliance and documentation/policy writing. Special emphasis on training and education.•ISO Coordinator with experience in developing and implementing ISO certification systems. Focus on 9001 quality standard and 14001 environmental standard; monitoring and evaluation; internal and external auditing; compliance and documentation/policy writing. •Background and interest in international relations with focus on cultural and global health issues...and I absolutely LOVE to travel!Specialties: Marketing; marketing automation platforms (Pardot, HubSpot and others); copy writing; documentation writing (press releases, grants, procedures, specifications etc.); monitoring and evaluation; international health, sustainability initiatives; environmental management; ISO certification implementation.
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Director Of Digital MarketingAffirma Jan 2020 - PresentBellevue, Wa, UsWith over 15 years of experience in the sales and marketing space, I oversee Affirma's Digital Marketing team that has expertise in marketing automation, email marketing, SEO, organic and paid social, paid ads and more. In addition, as the subject matter expert in Marketing Automation solutions, I recommend, develop and manage marketing strategies and automation platforms for clients from starter to advanced levels. This includes platform configuration; as well as, creating landing pages, forms, calls-to-action, workflows and triggers for use in email campaigns and web tactics. -
Sr. Marketing EngineerAffirma Nov 2015 - PresentBellevue, Wa, UsAs the subject matter expert in Marketing Automation solutions, I recommend, develop and manage marketing strategies and automation platforms for clients from starter to advanced levels. This includes platform configuration; as well as, creating landing pages, forms, calls-to-action, workflows and triggers for use in email campaigns and web tactics.
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Salesforce AdministratorAffirma Oct 2015 - Jan 2020Bellevue, Wa, Us
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Sustainability CoordinatorTrojanlitho Oct 2006 - Nov 2015Renton, Wa, UsDeveloped, implemented and oversaw entire Environmental Management System, including various sustainable programs. Implemented and maintained ISO 14001:2004, Sustainable Forestry Initiative (SFI) and Forest Stewardship Council (FSC) certifications. Certified Lead Auditor for the company. Assisted with environmental compliance requirements. Managed specific customer environmental requirements and programs, such as Nintendo's Green Procurement Program. Performed ongoing training to sustain environmental program. -
Marketing CoordinatorTrojanlitho Oct 2006 - Nov 2015Renton, Wa, UsManaged brand awareness to ensure company's message was clear and consistent. Developed and oversaw internal and external marketing initiatives. Lead copy writer and editor. In addition, managed marketing budget and ensured marketing plan was implemented in timely fashion. Salesforce administrator.
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Iso CoordinatorTrojanlitho Oct 2006 - Nov 2015Renton, Wa, UsImplemented and oversaw ISO 9001:2008 and ISO 14001:2004 certifications. Certified Lead Auditor for the company. Liaised with external auditors, as well as customers performing supplier audits. Assisted with developing new processes for the company and formalizing them. Member of Business Improvement Team.
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Assistant Coordinator: Hiv Prevention, Education & Outreach Dep'TWilliam F. Ryan Community Health Center 2005 - 2005Supervised Peer Training Institute program, including 8 peers and 2 staff members Supervised Multi-Module Institute (individual and group level interventions) program, including 4 staff membersSecured Executive Director of M•A•C AIDS Fund as guest speaker and designed “Day in the Life of AIDS” photo exhibit for AIDS awareness committeesConducted HIV and STI educational outreach in Manhattan’s high-risk neighborhoods and prison release programs Administered HIV rapid test at community health fairs and outreach events
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Consultant: Hiv/Aids Department, Global Youth Partners InitiativeUnited Nations Population Fund (Unfpa) 2005 - 2005Developed UNFPA approved consulting program budgetRevised and implemented UNFPA’s monitoring and evaluation framework to assess effectiveness of GYP in Egypt Identified key areas of improvement for GYP and provided specific recommendations to UNFPA Conducted high-level interviews and focus groups in Egypt to analyze capacity building of GYP particularly its promotion of participatory HIV/AIDS advocacy through a youth-adult partnershipCo-authored 81-page lessons learned, best practices and testimonials case study published by UNFPA to assist replication of GYP in selected countries
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Intern: Hiv/Aids Department, “3 By 5” Country Scale-Up TeamWorld Health Organization 2004 - 2004Geneva 27, Ge, ChIdentified communication need and successfully solved by working with HIV teams and technical support to standardize and track HIV contacts and consultantsResearched and organized participating “3 by 5” country data, such as national AIDS plans, for Dr. Jim Kim and teamDesigned and populated database to track country progress during health care system “scale-up” processRepresented WHO at several United Nations HIV/AIDS conferencesSupported department in preparation for International AIDS Conference in Bangkok, Thailand -
Hiv/Aids Ngo Development Volunteer: Salvation Army Masiye CampUnited States Peace Corps 2001 - 2001Washington, District Of Columbia, Us(Program Evacuated)Facilitated 400 member internet forum to discuss psychosocial issues in children affected by HIV/AIDSCompiled HIV/AIDS think tank data into published 63-page report for donors, such as UNAIDS and UNICEFDeveloped daily journal questionnaire for 2-year orphan headed household studyFacilitated speaking engagements on psychosocial support and orphan care programsTrained at risk young adults on small business ventures, fundraising, family planning, and HIV/AIDS education
Alyson K. Education Details
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The New SchoolInternational Affairs -
Franklin Pierce UniversityAnthropology
Frequently Asked Questions about Alyson K.
What company does Alyson K. work for?
Alyson K. works for Affirma
What is Alyson K.'s role at the current company?
Alyson K.'s current role is Director of Digital Marketing at Affirma.
What schools did Alyson K. attend?
Alyson K. attended The New School, Franklin Pierce University.
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