• Create and monitor paid social media campaigns on Facebook, Instagram and Pinterest for a national retail brand• Participate in weekly client status calls to provide feedback on client initiatives and strategize on upcoming campaigns• Analyze customer acquisition and engagement efforts to gain a better understanding of how to reach targeted audiences• Communicate with social media platform vendors in order to remain current on new platform capabilities and industry trends• Obtain data from social media platforms and create reports to present insights to the client• Track spending and monitor budget pacing for the client’s $2 million annual social budget

• Created and presented a plan to executives for the bank’s Better Money Habits internal communication and millennial employee engagement strategy• Provided social media support for executives by assisting them in establishing a social presence and monitoring posts and content• Created a Corporate Communications Manual for new employees and Corporate Communications partners to educate them on the process of approving social media content• Utilized Spredfast and SharePoint software to record approvals for various social channels in preparation for internal and external audits• Participated in weekly teleconferences and initiatives with agency partners related to creative content posted to social media accounts

• Administrated social media content on Facebook, Twitter, Instagram, LinkedIn and YouTube• Prepared and reviewed advertisement copy for new corporate website to ensure brand compliance• Provided creative and constructive feedback on marketing materials and initiatives directed towards prospective students• Generated content for move-in email campaign for properties using Silverpop marketing software