Alyson Murphy Email & Phone Number

United States

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

• Led the creation, evolution, sales, and delivery of Search Discovery's solutions• Managed the investment and returns on solution development• Worked to standardize the sales and delivery of mature solutions• Made critical decisions as a member of the Executive Leadership Team

Atlanta, Ga, Us

• Led the Technology Solutions Practice to build revolutionary technology and solutions for our customers and the data analytics community• Lead investment decisions as they relate to our technologies• Manage development team and workflows• Create go-to-market strategies and enable the execution of that strategy with our Marketing and Business Development team• Work with our partners to create technology integrations• Work with our customers to create custom solutions that meet their goals

Atlanta, Ga, Us

• Worked with clients to build and maintain industry-leading analytics solutions. • Trained and mentored clients on how to leverage data to drive business impact. • Scoped and executed project plans, while managing risk and dependencies.

Vancouver, Bc, Ca

• Built the Business Intelligence group. • Created annual and quarterly plans with BI-initiated projects and cross-team projects.• Facilitated meetings to prioritize the projects and ultimately make commitments.• Led sprint planning with Jira.• Enable team members to train each other in Github, Python, R, and Tableau.• Operated as the technical lead by reviewing code, architecture, and analysis.• Audited DTM implementation and built alerting with ObservePoint. • Wrote custom Javascript in DTM. • Built testing suites to ensure future changes would not have unintended consequences. • Spoke at conferences and webinars.

Vancouver, Bc, Ca

• Assessed the analytics ecosystem, and built a plan to enable Data Analytics to scale which included a unified data warehouse, Adobe Analytics, and eventually Tableau.• Worked with executive team to standardize metric definitions across the organization.• Designed and built the subscription model data transformations for easy analysis.• Implemented Adobe Analytics to replace internal tracking and Google Analytics. • Started A/B testing program and unified 3 Optimizely accounts.• Trained colleagues in data analysis, SQL, Adobe Analytics, Google Sheets.

Charlottesville, Virginia, Us

While acting as a web analyst, managed the SEO program which included:• Assessed the KPIs for the SEO program, built a resulting dashboard for monitoring.• Optimized on page elements to build out the program to rank for longer tail terms.• Identified and created a new landing page types by leveraging data from SEM.• Trained and managed a new analyst who took on AB testing and ad hoc analyses.

Charlottesville, Virginia, Us

• Worked with key stakeholders to identify business objectives and created a measureable plan including KPI’s and dashboards.• Trained people from other departments to work with Omniture and SQL.• Managed implementation for SiteCatalyst, Discover, and SAINT Classifications. • Transitioned the team to SiteCatalyst 15.• Created, measured, ran statistical analysis, and delivered digestible reports for 100+ A/B tests.• Worked with SQL to integrate Omniture data with internal tracking measures.

Bachelor Of Arts - Ba, Psychology

Data Science