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A Marketing and PR expert in the golf space, Alyson Johnson brings over twenty-five years of brand marketing and communications experience to the Gilly Group. She has been on all sides of the team when it comes to sports sponsorships and professional event management – non-profit, private club and Academies, professional sports leagues, host site and title sponsor – providing her a unique look at every activation and opportunity. She has an energy and passion for marketing that easily sets Gilly Group apart from the competition. Currently, clients include those from the entertainment, sports, retail, fashion and non-profit sectors as well as private membership clubs. Johnson is also an Agent representing athletes on the PGA TOUR Champion, Korn Ferry, LPGA and Epson Tours as well as golf broadcasters. As SVP, Marketing + Communications for Wyndham Worldwide, Johnson oversaw corporate brand and reputation management, internal and external communications, Public Relations, marketing, and Corporate Social Responsibility as well as the Wishes by Wyndham Foundation. She was responsible for sports marketing efforts and the Company's title sponsorship of the Wyndham Championship on the PGA TOUR; the Wyndham Cup, an AJGA event as well as programs with The Masters and various other professional sport events. Additionally, she was the Chairperson of the Wyndham Championship Marketing Council and the Wyndham Worldwide Brand Council as well as the Social Media Council. Johnson also held seats on Wyndham's Diversity Council, Corporate Social Responsibility Council and Social Media Task Force. Prior to joining Wyndham Worldwide, Johnson held various marketing communications positions in the golf industry including the 85th PGA Championship at Baltusrol, Hamilton Farm Golf Club and the New Jersey State Golf Association. Additionally, she worked as a Sport Psychology Consultant at Royce Brook Golf Academy.
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President + CeoGilly Group Sep 2015 - PresentWe build brands. Gilly Group is a woman-owned boutique agency that focuses on PR/Media, Client Development Events and Hospitality, and Sports Marketing. Our clients range from small start-ups to Private Member Clubs, Professional Sports Leagues to Global Brands. Gilly will act as an extension of your team to support your on-going initiatives while introducing new ideas and campaigns to grow your brand and expand your market share. We care. We believe, as professionals, that our work product is an extension of our own personal brand. Gilly Group is an agency that goes above and beyond to understand our clients’ objectives and goals so that we can deliver an experience that is not only authentic to your brand identity but is delivered with flawless execution. At Gilly, we feel that an event or campaign should not be conceived out of a cookie-cutter approach, but should bring your brand to life in such a way that your customers, clients and partners walk away as your most loyal brand ambassadors – for life.Our mission is to make that happen: on time, under budget, every time. -
Co-FounderWhite Tee Partners Jan 2021 - Oct 2022Golf industry Strategic Communications and PR -
Senior Vice PresidentWyndham Worldwide Feb 2013 - Sep 2015Orlando, Florida, UsAlyson Johnson in her role as Senior Vice President, Marketing and Corporate Communications for Wyndham Worldwide, oversaw corporate brand and reputation management, internal and external communications, marketing, and corporate social responsibility as well as the Wishes by Wyndham Foundation. She was also responsible for sports marketing efforts and the Company's title sponsorship of the Wyndham Championship on the PGA TOUR; the Wyndham Cup, an AJGA event, as well as client development programs at the Masters Tournament and various other professional sport events. During her time at WYN, Johnson was the Chair of the Wyndham Championship Marketing Council and the Wyndham Worldwide Brand Council as well as the Social Media Council. Additionally, she held a seat on Wyndham's Diversity Council, Corporate Social Responsibility Council and Social Media Task Force. Johnson began her career with Wyndham Worldwide in 2007 as Director of Marketing Communications and Public Affairs. During that time, she developed and launched the Women on Their Way website and blogs and assisted in the creation and launch of Wishes by Wyndham, the Company’s philanthropy program.Prior to joining Wyndham Worldwide, Johnson held various marketing communications positions in the golf industry including the 85th PGA Championship at Baltusrol, Hamilton Farm Golf Club and the New Jersey State Golf Association.Specialties: Brand Management, Marketing, Corporate Sponsorships and Sales, External / Internal Communications, Social Media -
Vice President, Marketing + CommunicationsWyndham Worldwide Nov 2009 - Feb 2013Orlando, Florida, UsOversees marketing, brand, internal and external communications as well as the corporate charitable giving/foundation, Wishes by Wyndham for Wyndham Worldwide. Alyson also oversees Wyndham Worldwide's title sponsorship of the Wyndham Championship, a PGA TOUR event and the Wyndham Cup, an AJGA tournament. -
Director, Marketing + CommunicationsWyndham Worldwide Oct 2007 - Dec 2009Orlando, Florida, UsMarketing and Communications department Director focusing on external communications. Responsible for working with the communications teams from Wyndham Hotel Group, Wyndham Vacation Ownership and Group RCI. Special Projects include philanthropy, the Women on Their Way program and the Wyndham Championship, a PGA TOUR event. -
Director Of MarketingHamilton Farm Golf Club Sep 2005 - Dec 2006Director of Marketing for private golf club. Responsible for planning and execution of LPGA's HSBC Women's World Match Play Championship including sponsorship sales, contract negotiation, communications, club operations and community outreach. Liasion between club and IMG.Assisted in production of vignettes, videos and fly-overs for club and event promotions. Public Relations and Communications for the Club. Sports Marketing
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Marketing And Sales, Regional DirectorPga Championship Jul 2004 - Sep 2005PGA Championship at BaltusrolResponsible for sales of corporate hospitality and marketing of the 87th PGA Championship at Baltusrol. Exceeded sales goals of $12 million. Maintained relationships with over 250 Fortune 500 Company ClientsOversaw sale and marketing volunteer committee and hospitality volunteer committee for championship preperation and event.
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Director, Tournaments And CommunicationsNew Jersey State Golf Association 2000 - 2004Responsible for the planning, execution and wrap-up of 14 golf championship tournaments and over 35 qualifying golf tournaments. Media Relations and Communications for the association. Oversaw the planning and execution of junior golf programs such as Hook a Kid on Golf and Hook a Caddie on Golf. Editor and writer for the New Jersey State Golf Association's official publication, New Jersey Golf. Designed new website and maintained content. Oversaw a volunteer committee of approximately 30.
Alyson Ramsey Johnson Skills
Alyson Ramsey Johnson Education Details
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Syracuse UniversityBa -
Temple UniversityKinesiology And Sport Psychology
Frequently Asked Questions about Alyson Ramsey Johnson
What company does Alyson Ramsey Johnson work for?
Alyson Ramsey Johnson works for Gilly Group
What is Alyson Ramsey Johnson's role at the current company?
Alyson Ramsey Johnson's current role is CEO at Gilly Group.
What is Alyson Ramsey Johnson's email address?
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What is Alyson Ramsey Johnson's direct phone number?
Alyson Ramsey Johnson's direct phone number is (973)-753*****
What schools did Alyson Ramsey Johnson attend?
Alyson Ramsey Johnson attended Syracuse University, Temple University.
What skills is Alyson Ramsey Johnson known for?
Alyson Ramsey Johnson has skills like Social Media, Sports Marketing, Marketing Communications, Public Relations, Internal Communications, Foundation, Marketing Strategy, Golf Outings, Event Management, Sponsorship Activation, Sponsorship Relations, Golf.
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