⦾ Select Clients: Liquid Death, Ursa Major, 19 Crimes and Pixi Beauty

Responsible for the creation, execution and distribution of the monthly marketing strategy across all digital marketing channels including email, SMS, organic, paid search, paid social, organic social and site merchandising. Led the launch of a new branding strategy and website:Management of the new branding strategy included ensuring cross channel alignment of creative and copy execution ensuring all efforts met new brand standardsOrganized and executed a two day photoshoot to acquire new product photography that fit the new brandingProject management of the launch of the new website included overseeing platform updates from Shopify to ShopifyPlus, migration to a new custom theme and the installment of personalized shopping including custom photo and product filtering systems.Developed a strategy for Retention marketing efforts devised on customer behavioral patterns that helped to increase returning customer rate by 16% YOY and increased AOV 9% YOY.Devised a cross channel launch strategy for two new collections that debuted on the runway at NYFW 2023.Primary contact for all marketing related partnerships including contractors, UGC and content creation, affiliate management, applications, charitable partnerships and community outreach.Managed a team of four digital marketers; a website merchandiser, social media manger, email retention manager and paid media associate.

⦾ Select clients: Hustle Beauty, Klein Epstein Parker, Laurence Carr and AnaOno IntimatesResponsible for the development and execution of launch strategy for new to market venture clients and in market rebranding efforts for established clients.Conducted thorough market research which evaluated the industry, analyzed competitors and identified core engaged audiences to detect existing barriers and establish best placement and practices for brands as they moved to market. Designed solutions based marketing strategies which amplified the disruptive factors of a brand, presented to directly engaged audiences via the platforms they find most engaging in order to drive traffic and revenue.Developed brand voice guidelines, providing clear direction to keep messaging consistent and external communication aligned with the brand’s overall identity and standards.Served as account manager for venture clients; responsible for all client communication and coordination, as well as the development and management of project timelines.POSTION ELIMINATED DUE TO ORGANIZATIONAL RESTRUCTURING

Responsible for the development and execution of marketing strategy for the Cycle Gear brand.Managed the implementation of marketing strategy across all Cycle Gear brand channels including digital, print and retail marketing efforts.Used customer behavioral analysis data, sales trends and inventory reporting to develop CRO (Conversion Rate Optimized) strategies to increase the conversion rate and attributed revenue to seasonal campaign landing pages.Developed personalized experiences which utilized seasonal and geographic shopping patterns to increase brand awareness and conversion rates among first time purchasers.Collaborated with the Design department, effectively communicating marketing strategy to ensure alignment on creative direction and messaging cadence.Managed a team of two; an e-commerce specialist and associate.

Responsible for the development and execution of marketing strategy for the Cycle Gear + J&P Cycles brands.Managed the implementation of marketing strategy across all Cycle Gear + J&P Cycles brand channels including digital, print and retail marketing efforts.Managed a team of three; one senior e-commerce specialist and two e-commerce specialists

Established and implemented a format and frequency standard for tracking and measurement of key performance indicators (KPIs) to determine website performance and success. Used customer behavioral analysis data to make CRO (Conversion Rate Optimized) informed strategic changes across the website. Updating the site navigation, to include broader category parameters which lead to a decrease in search queries and abandonment rates. Redesigning templates of high traffic category landing pages to incorporate mobile first design, which lead to a decrease in bounce rate and an increase in conversion rates.Assisted in the development of product recommendation strategies in collaboration with partners at Kibo; past strategies have included location based, riding style, and popular products for holiday.Managed a team of two; sr e-commerce specialist and e-commerce specialist

Responsible for the development and execution of marketing strategy for the AmericanMuscle, ExtremeTerrain and AmericanTrucks brands.Managed the implementation of marketing strategy across all AmericanMuscle, ExtremeTerrain and AmericanTrucks brand channels including digital and print marketing efforts.Collaborated with the Design and Merchandising departments, effectively communicating marketing strategy to ensure alignment on creative direction, messaging cadence and product selection for campaign and promotional efforts.Used customer behavioral analysis data, sales trends and inventory reporting to develop CRO (Conversion Rate Optimized) strategies to increase the conversion rate and attributed revenue to seasonal campaign landing pages.Developed and executed a QA process for website strategy implementation to ensure excellence.Developed and executed a personalized product recommendation strategy for customers of the AmericanMuscle, ExtremeTerrain and AmericanTrucks brands in collaboration with partners at Rich Relevance; common strategies included new arrivals, best sellers, recently purchased and purchased togetherManaged all important third party vendor relationships.Managed a team of two, marketing coordinators

Served as the senior adviser of the Web Merchandising department, while maintaining the company’s largest client.Oversaw website launches for Stream's proprietary automotive platform; organizing and distributing workflowManaged a team of ten.

Website management tool experience with Dealer.com, Cobalt, DealerFire and DearlerActiveInventory management experience with Homenet, vAuto, Chrome Incentives and RedLine

Critically analyzed content of three social media accounts: Twitter, Instagram, and FacebookDeveloped a social strategy designed to increase engagement levels on social accounts.Implemented proposed solutionsIncreased overall social media presence on Twitter, Instagram, and Facebook - Twitter gained 500+ followers - Instagram saw an increase of 69% in likes per post - Facebook saw an increase of 65% in likes per post