Alyson has served as a strategic communications professional and chief spokesperson for nearly three decades. Most recently with CoreLogic, where she was part of the launch team to take the company public in 2010. Her role included spearheading economic and financial communications initiatives to elevate the company in the industry. Alyson leverages her extensive experience with public companies and leading trade associations to offer comprehensive communications, public relations, strategy and marketing initiatives to further the goals of her clients.She has served on the front line defending the reputation of her clients. She maintains extensive media relationships as both a trusted source and a subject matter expert. Alyson is recognized as one of the best in the business with proven results that enhance business objectives.

• Working with senior management and group and operational marketing, create and edit press releases, execute media distribution, write by-lined articles, and other news media related materials to the highest standards consistent with company messaging and editorial guidelines. Orchestrate review and approval process for press releases, talking points, presentations and other communications materials for the news media and other external audiences as designated.• Develop, manage and strengthen relationships with key national, trade and regional media outlets across all media types including print, broadcast, online, radio, social platforms and blogs. Respond to inquiries from reporters. Route and facilitate responses working with appropriate business group. Host media interviews. Manage press tours. Propose innovative media opportunities (social media, Webinars, special reports, etc.). Manage crisis communications and protect brand reputation.• Develop story pitches that strategically position the company and the brand in media through effective messaging.• Provide counsel to leadership team and executives on messaging and media relations. Coach spokespeople, preparing appropriate interview briefing materials and staff, as needed. • Support group level marketing in the creation of media-worthy and measurable PR programs and campaigns that support the continued growth of the firm. Review editorial schedules to ensure the company appears in all key features in an integrated manner. Oversee communication during mergers and acquisitions.• Manage corporate-level media related events, speaking opportunities and awards program submissions. Publicize high-profile media coverage on company corporate website and intranet.

• Responsible for development and implementation of strategic and tactical communications, public relations, media relations, and change management strategies.• Expertise in the design, development, and distribution of executive, internal, external, HR, and product communications for organizations with up to 120,000 employees.• Performs process improvement for communications functions within various organizations, auditing as-is communications methods, meeting with various business units to determine desired communications substance and process, and successfully redesigning internal and media messaging. Executed new product launches, working with subject matter experts to create promotional and marketing material, introducing new products to employees and public, and ensuring accuracy of product delivery and value proposition. • Global communications campaign to support corporate and public relations initiatives, expansion efforts, recruiting and volunteer activity, and marketing presence to ensure message alignment across functions and U.S. sites.• Conceptualize internal brand communications strategy through development of product communication plans, political issues management, advertising and PR campaigns, trade shows, and grass-roots efforts.

As a front-line association management leadership and business consulting expert I have worked for some of the largest and most influential associations in the country (such as the Building Industry Association of Southern California; the Home Builders Association of Central Arizona; National Association of Home Builders and the Club Managers Association of America). I have a strong passion for working with Chapters and Councils to strengthen the parent organization while meeting the needs of the members and the industry they serve. I have been an active volunteer for the California Society of Association Executives (CalSAE) where I served two terms as Membership Chair and several years on the Legislative Committee. In 2008, I was recognized by CalSAE with the prestigious Geri Hayes MacDonald Staff Achievement Award. Additionally, I have been a content leader for various CalSAE education events.

During my tenure as the Deputy Director of Public Affairs, I had oversight of more than 20 staff members (both Political and Federal employees). In this increasingly energy-conscious society, the Department continues to seek answers and energy solutions to provide this country with choices for clean, safe and renewable sources of power. Responsible for shaping the messages of the Department to explain the energy needs of our country to all key policymakers, community and industry influencers while advancing the science that is carried out by the U.S. Department of Energy.

Oversaw 9-person staff in 4 departments including all recruitment and training, and recruited and developed volunteer corps. Marketed association programs to specialty contractors and trade show/event sponsors. Created and implemented 5-year strategic plan for membership growth and leadership structure, coordinating with Board of Directors.• Boosted association membership 39%, from nearly 1,800 to more than 2,400, over 4 years.• Oversaw all aspects of $2.2 million, 74,000-square foot trade show with 20-year history.• Directed salesforce for award-winning 10,000-circulation magazine.

Served as first point-of-contact for all local, state and national media inquiries, fulfilled information, photo and interview requests. Managed overall public relations plan, including 4 association websites, newsletter, and publications. Supervised 3-person staff, volunteer corps and intern program. Registered lobbyist.

Created all aspects of public relations and outreach through newsletters, television and radio. Interfaced with local affiliates to provide association services and products. Provided public and media relations training to corporate executives, and advised association leaders on effective public and media relations.

Addressed governmental regulations, workforce challenges, and political issues encountered by private-membership clubs. Implemented education and certification program for club managers and maintained instructor database. Recruited speakers, educators and authors for all tradeshow and local events.