Alyson Fraser Diaz, Mfa Email & Phone Number

New York, Ny, Us

-Consultant for a range of organizations including larger organizations and new impact organizations -Manage client relationships, determine scope of work, and facilitate strategy meetings to create positive working relationships -Create innovative designs to elevate and differentiate branding and design unique logos and identities

- Lead foundational qualitative research initiative into behavioral health support on college campuses - Created presentation and shareable templates to make research more digestible for cross functional teams- Conducted research with sex and gender diverse folks to identify product shortcomings and improve the healthcare experience -Created research plans to address the needs of cross functional teams and facilitated qualitative interviews-Conducted usability tests to improve insurance collection

- Plan and execute qualitative research for a variety of client projects including complex topics such as foster parent recruitment, education reform, and harm reduction supply distribution - Facilitate workshops for government staff, community members, non-profit staff and companies to understand the root of the issue, and strategize the best way forward- Create journey maps, personas, stakeholder maps, and other visuals to explain complex problems and synthesize research - Synthesize research and translate findings into insights and designs that lead to tangible solutions- Lead research share-outs for clients and stakeholders- Conduct SME interviews and in-depth interviews with participatory design framework - Advocate for participant/user needs throughout design process.

-Support communications strategy for IDEO client projects and IDEO U curriculum. -Design digital collateral including presentation decks, lesson guides, and graphics-Create custom illustrations for client projects

Newark, Nj

- Worked closely with Program Directors and community organizers to plan and run successful community and fundraising events- Collaborated with outside contractors to create engaging communications strategy - Lead designer for Centennial Gala, created sponsorship deck and marketing materials- Designed Annual Report from start to finish including creation of infographics, collection of photos, page layouts.-Directed creative concepts for Annual Report and fundraising materials- Improved brand identity by redesigning old materials with fresh look- Designed and implemented physical and cloud based filing system, manage file database

- Design marketing materials, social media graphics, and reports - Increased engagements on Twitter by 282% in the first 6 months - Increased followers on Twitter by 22% within the first 6 months- Implement social media strategy- Create content and graphics for Twitter and Facebook campaigns

• Created digital designs for use on website and social media platforms • Collaborated with illustrators to incorporate handlettering in designs

•Manage program facilitators, liaison between facilitators and upper management•Create content for and assist in management of Girls Inc. of NYC social media accounts (Facebook, Twitter, Instagram)•Design marketing materials for events and email marketing•Coordinate field trips, office visits, and mentoring events for high school students

Greater New York City Area

•Performed administrative duties, managed program documentation, compiled spreadsheets for Data Analytics Program•Assisted in curriculum development and digitization to streamline content•Created and managed program blog to keep stakeholders informed •Streamlined evaluation process tracked collection of results which resulted in more efficient and accurate data

Newark, New Jersey

•Tutored small groups of middle school students in math and language arts to bring them up to grade level•Teaching Assistant for art class and computer class ; managed behavior and tracked student growth •Assistant to Director of Curriculum and Instruction- introduced new robotics, music, and acting programs to the school

University Of Richmond

•Authored 20 feature stories on students and alumni as well as monthly blog posts for University website •Photographed subjects for use in publications and online•Raised awareness of services through literature distribution

Washington D.C. Metro Area

•Organized logistics for national training conference, executed administrative tasks•Developed and lead community organizing workshops at training conference

•Coordinated communications at a human rights and advocacy center for women and children•Managed social media accounts, designed flyers, assisted in event planning, and campaigned for women’s issues

•Assisted in planning the annual ‘Walk With Me’ 5K fundraiser •Oversaw a region of NJ and maintained contact with sponsors and individual donors in that area

Master'S Degree, Design For Social Innovation

Bachelor Of Arts (B.A.), Leadership Studies

Minor in Women Gender and Sexuality Studies

Graphic Design Certificate, Graphic Design

Education record