Alyson Fredette-Graves work email
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Happy to be part of the SimilarWeb team, helping brands leverage data, analytics, and digital insights to drive growth. SpecialtiesSales Intelligence, Investor Intelligence, Shopper Intelligence, eCommerce Intelligence, Digital Research Intelligence, Digital Marketing Intelligence, Benchmarking, Company Research, Audience Analysis, Affiliate Marketing, Stock Market, Alternative Data, Prospecting, B2B Sales, SEO, SEM/PPC, Market Research, Digital Analysis, and Digital Marketing
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Director Of SalesJetnet Nov 2024 - PresentUtica, New York, UsJETNET powers investment, growth, operations, and safety through the most comprehensive data and actionable intelligence in aviation. Our products are consumable through web & mobile applications, BI visualizations, industry-leading reports, real-time APIs, and CRM integrations.At JETNET, we strive to advance aviation intelligence worldwide. Our mission is to collect aviation data globally and make it easily accessible, usable, and valuable across every segment in aviation.We do this by blending proprietary primary research collected from owners, chief pilots, operators, and service personnel with dozens of uniquely processed private and public data feeds. Our data blending process involves a combination of powerful data ingestion automation, finely tuned algorithms, machine learning, and meticulous human curation. This allows us to generate comprehensive physical, operational, and historical records and analysis of over 170,000 airframes at the serial number level including Commercial Aircraft, Turboprops, Business Jets, Piston Aircraft, and Helicopters.JETNET’s team is made up of aviation specialists, data and business intelligence experts, consultants, and our world-renowned research team. We believe in a customer-focused, data-driven approach that prioritizes quality, integrity, and collaboration. Every employee at JETNET has a voice in shaping how we evolve our products and delight our customers. -
Senior Account ManagerSimilarweb Aug 2022 - Oct 2024New York, UsSimilarWeb has created the industry's most diversified data universe, which is distilled down to provide a consistent 360° view of how the digital world behaves. With SimilarWeb, you can gain insight into activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets. -
Relationship Manager - Legal AccountsDun & Bradstreet Apr 2017 - Dec 2021Jacksonville, Fl, UsPromoted to oversee new business growth of Dun & Bradstreet’s business intelligence solutions within the Legal industry. Responsible for building strong relationships at senior levels and identifying opportunities within existing accounts, as well as prospects. Problem-solve and clearly communicate solutions that map to customers’ challenges and business needs. Leverage knowledge of specific industry challenges and opportunities to build trust and respect within the Legal industry. Selected contributions: • Develop expertise in D&B’s products and solutions, and how they can be applied to a customer’s specific needs. • Create and price simple and complex solutions, including value propositions and ROI estimates, proposals and contracts, and own the customer buying process from discovery through contract signature.• Closely align with senior D&B leaders and peers to achieve revenue growth objectives with targeted customers within the legal vertical. • Create, execute and manage high activity prospecting plans to build a robust pipeline.• Leverage skills and industry experience to develop and implement sales strategies to drive long-term sustainable revenue growth, while building a most-trusted relationship with all contacts.• Account planning, to understand a customer’s current spend / forecast, key insights from the client’s solution reviews, assessment of account’s needs, proposed steps for growing account spend including introduction of new products/solutions/services.• Identification of gaps and opportunities to provide value-added information solutions.• Prepare RFP responses and draw up formal proposals• Present, propose and drive contract negotiations of all client solutions in assigned account. • Provide accurate forecasting and status of activity in assigned accounts as required. -
Account ManagerDun & Bradstreet Jul 2016 - Mar 2017Jacksonville, Fl, UsPromoted to be the primary point of contact for customers in the post-sale environment. Responsible for understanding the customer's business goals, challenges, and requirements and aligning them with the best business solutions to impact performance within the customer’s functional areas. Selected contributions:• Managed contract renewals, upsold, identified and closed new business within existing customer base. • Built relationships at multiple levels and multiple departments within a customer’s organization.• Coordinated and deployed training resources where necessary. • Identified under-pace accounts and solved for client questions and needs.• Coordinated quarterly business reviews and developed strategic account plans, to ensure customer success, as well as identification of growth opportunities, or potential risk.• Liaison between sales partners, finance, pricing, legal, training implementation, and externally with all levels within a customer’s organization.• Represent Avention at conferences and tradeshows • Managed migration plans, to move customers to newer platform, without any disruptions. • Attained 110% of annual quota and made President’s Club for high achievers. -
Inside Sales RepresentativeDun & Bradstreet Jan 2015 - Jun 2016Jacksonville, Fl, UsResponsible for generating net new business through cold calling, lead follow-up and referrals for Avention’s products into small and mid-sized businesses, across all industries. Generated revenue from new customers through consultative selling, following a proven sales process and outstanding customer service practices.Selected contributions:• Developed expertise across all Avention solutions and how they could be applied to different use cases. • Created, executed and managed high activity prospecting plans to build a robust pipeline.• Qualified and processed inbound leads from various lead generation sources, following departmental guidelines.• Qualified and validated customer-specific needs and developed solution criteria.• Managed the prospects in pipeline with a consultative sales approach to ensure high conversion rates.• Maintained a high activity level, meeting departmental expectations.• Provided accurate forecasting and territory review reports to predict business using the CRM system and other tools.• Built relationships at multiple levels and multiple departments within a prospect’s organization.• Effectively and powerfully communicated the value proposition to prospective customers through a consultative process. -
Account DirectorCgi Interactive Mar 2012 - Jan 2015Westboro, Ma, UsManaged entire sales lifecycle, from identifying prospects to managing the growth and relationship of SMB to large enterprise accounts for leading interactive design agency. Engaged key contacts to assess digital marketing needs and demonstrate CGI's ability to meet those needs. Facilitated capabilities meetings and agency pitches via virtual WebEx meetings, as well as in-person. Gained understanding of clients' business to sell in a more consultative manner. Oversaw and managed business relationships with key accounts, such as ADP, Quest Diagnostics and Bose. Selected contributions:• Worked with internal outbound marketing team to identify prospects and key contacts for outreach.• Successfully led multiple agency pitches to prospects and existing accounts, winning new business in competitive situations.• Grew book of business to over 24 accounts within the first year. • Managed and grew existing client accounts • On-boarded company's second largest account and grew business within that account to over $1 million, in little over a year. • Understood clients' project requirements and worked with internal production team to determine the best approach for design and/or development of project deliverable. • Prepared SOWs, and proposals and ensured the scope was well defined and expectations were established for successful projects. • Worked with internal production teams to ensure projects stayed on track and deliverables met our clients' expectations, in a fast-paced, deadline-oriented environment. • Proactively identified and communicated any potential issues/impacts new technologies may have on our clients' digital assets, such as updates to operating systems and web browsers. • Worked with clients to plan roll-out strategies for the digital assets we developed, such as implementation, distribution and future updates. • Consistently met or exceeded quarterly and annual revenue goals. -
Sales ExecutiveSpendsetter (Formerly Moontoast) May 2011 - Mar 2012Nashville, Tn, UsIdentified and targeted potential client opportunities for a leading distributed social commerce platform for retailers, publishers, musicians, and celebrities. Facilitated Webinars via GoTo Meeting to introduced features and functionality of Software-as-a-Service (SaaS) platform. Utilized impeccable communication and interpersonal skills to engage prospects to discuss their needs. Completed required research and data compilations on prospects. Selected contributions:• Lead generation through research, networking and referrals.• Worked with client services, engineering and product management, as part of a cross-functional team to ensure client needs were consistently met. • Led successful negotiations and on-boarding of Heifer International, company’s first registered, international non-profit client.• Partnered with several independent record labels, enabling them to deliver exclusive offers and pre-sales to their artists’ fans • Helped record labels drive revenue and fan/customer acquisition through Moontoast’s distributable e-commerce platform. • Introduced enhanced marketing strategies for utilization by customers using the social commerce platform, including a more prominent call to action on storefront, improved messaging to consumers regarding platform, and ability to socially share storefront at end of transaction. -
Account Manager - Publisher MarketplaceHelium Inc. Apr 2008 - May 2011Promoted to attract and manage major accounts for the Internet’s largest writing community and knowledge cooperative. Developed and maintained solid working relationships with key accounts, including LexisNexis, AOL, New York Times Company, CBS Interactive, Hearst Newspapers, and FindLaw. Managed sales process from sourcing and qualifying through ongoing account management. Assessed and refined current marketing strategies, redesigning collateral and establishing key word optimization programs. Selected contributions:• Created and implemented client services programs, maximizing utilization of company’s tools and services. Collaborated with Engineering to develop tools based on individual client needs or make improvements to existing tools based on feedback from client. Served as key contributor to new services such as Helium’s full editorial solutions for publishers. • Played a vital role in executing sales and marketing programs, resulting in 50% revenue increases month over month.• Grew revenue base from $5,000 per month, to $120,000 per month, within 2 years of working in the Marketplace Division.• Enhanced revenue across all categories and boosted new business 300% by revamping marketing collateral and keyword optimization programs / landing pages. Managed Google AdWord campaign; chose keyword phrases relevant to products, impression clicks, click-thru rates, and cost per click to drive traffic to landing pages. Worked closely with Marketing and Design teams to create targeted landing pages for products.• Prepared proposals, SOWs, and estimates and ensured that scope was well defined and expectations were established for successful projects.• Top earner on the sales team and consistently exceeded monthly revenue goals.
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Account Manager – Non-Profit PartnershipsHelium Inc. Oct 2007 - Apr 2008Identified and qualified leads, utilizing CharityNavigator.org and Idealist.org, as well as existing contacts. Conducted research to gain comprehensive understanding of potential partnership organizations’ missions and values. Called on executive leaders and key decision-makers of targeted organizations to present benefits, close partnerships, and maintain productive relationships with 45+ non-profit organizations. Selected contributions:• Partnered with Pulitzer Center on Crisis Reporting, resulting in monthly essay contests in which Pulitzer Center awarded Helium writers Citizen Journalism Awards, subsequently increasing number of Helium writers and attached professional journalists to Helium writing community.• Collaborated with partners to elevate their mission to a broader audience, engage constituents and public discourse on issues related to their mission, and help promote their online philanthropic endeavors.• Liaised with Web developers for partner organizations and Helium’s PHP expert to implement company’s API on partner Web sites, which dynamically fed content with topics linking back to Helium, positioned company as a trusted site by Google.com and helped increase SEO value.
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