Alyson Hyder Email & Phone Number

Austin, Tx, Us

Santa Barbara, California, Us

In my role as Director of Partnerships & Alliances at Invoca, I lead the initiative to establish and grow partnerships with the six largest Advertising Agency Holding Companies. By maintaining relationships with key executives and driving revenue through agency partnerships, I played a pivotal role in expanding Invoca's market reach and revenue streams.• Launch and scale partnership initiative with top Advertising Agency Holding Companies• Drive revenue from agency partnerships, collaborating with Sales to drive new business and revenue growth• Educate and evangelize Invoca's value proposition within agencies and client teams

San Francisco, California, Us

Wheelhouse is a leader in B2B and ABM performance marketing. Wheelhouse provides business sellers highly targeted, qualified buyers that deliver measurable ROI, generate demand, shorten sales cycles and grow revenues.1) Served Agency Partnerships Lead. Launched and led engagements with Holding Company and Independent agencies. Maintained an extensive network of Senior executives at WPP, Publicis Groupe and Dentsu holding companies. 2) Prospected, qualified, negotiated, won and upsold ABM clients across UCaaS, CCaaS, CRM, Project Management, Business Intelligence, Expense Management and LMS industries. Example clients included Smartsheet, Fuze, Dialpad, SAPConcur, Insightly and Domo. 3) Maintained a 90+ % client retention rate across a portfolio of more than a dozen clients.

Work with ad agencies, brands and partners to identify and implement advertising solutions on both short and long-term project basis. Assignments included: • Educated teams on holding company and agency operations including partnerships, agency and client prioritization, and networking opportunities• Created strategies for new advertising and revenue opportunities with agency and direct clients• Pitched new business as both agency media representative and publisher representative • Evaluated technology solutions and platforms • Conducted competitive analysis

Paris, Ile De France, Fr

VivaKi Division of Publicis Groupe was dedicated to driving innovation and efficiencies in digital media and marketing across one of the world’s largest advertising holding companies. Divisions include Emerging Opportunities + Partnerships and Audience On Demand. 1) Created the reboot of VivaKi Ventures practice including strategy, operations, and advocacy. Identified emerging publisher partnership opportunities for Publicis Groupe. 2) Discovered, evaluated, and incorporated emerging SaaS and point solution platforms into Publicis Groupe’s advertiser portfolio. Evaluated hundreds of start-ups and managed P+L for 14 portfolio partners over 18 months. 3) Consulted with C-Level leadership at Publicis Groupe agencies regularly to drive client innovation and growth. 3) Developed, negotiated and implemented complex consulting services and commercial agreements with Ventures portfolio companies including numerous revenue and stock option incentive models. Publicis Groupe realized revenue from 3 portfolio company exits.

New York, Ny, Us

Reporting to the President as VP, Digital Media & Marketing for Razorfish, Alyson oversaw a global media discipline for a wide variety of retail, financial services, entertainment and high tech companies within the fortune 500. Alyson oversaw the annual digital media spend of approximately $750M and ran an organization of 100 digital media professionals. Key accomplishments in this role:1) Drove the Media vision for the Western region overseeing digital media spend for clients including: Best Buy, Nike, Walmart, Weight Watchers, Disney, Yahoo!, Miller Coors, Mattel, Washington Mutual, Holland America, HSBC and Hawaiian Airlines.2) Led Razorfish’s Publisher Partnership Program nationally. Owned creation and delivery of the program to foster deeper relationships with key publisher partners. In 2010, the program delivered nearly 20 beta or “first look” opportunities for Razorfish clients. Created Google’s first agency-exclusive advisory council. 3) Led financial performance to exceed targets. In 2010, increased revenue 12% and drove an incremental 2% margin improvement YOY. 4) Operated on a team to generate new agency business. Pitched and won new business resulting in $30M incremental revenue from Disney, Yahoo, Mattel, Intel, ESPN, MSNBC, ABC, Travelocity among others. 5) Oversaw a geo-dispersed department of 100 media professionals. Consistently maintained less than 10% regretted attrition.6) Represented Razorfish regularly for speaking and press opportunities.

1) Launched the agency’s media practice in San Francisco. Helped grow the practice to the most profitable in the region within 9 months. Exceeded revenue targets by 45% on average year-over-year.2) Led digital marketing strategies with client media spends exceeding $100M across Apple, Walmart, Mattel, Shutterfly, Washington Mutual, eHarmony, and Ancestry.com. 3) Partered with development team to increase client adoption of emerging media technologies and platforms including mobile, digital-out-of-home, social, and media and data exchanges.

Us

1) Generated inventory savings resulting in $9M margin contribution in 2004-2006. Managed the business development team to exceed 2006 financial forecast goals by 28%.2) Developed unique partnership with a prestigious conglomerate of online content publishers to serve as their exclusive preferred partner for undersold inventory. Grew partnership to 29% of DRIVE's inventory pool.3) Researched and studied market trends; modeled and analyzed performance of media agreements for a network of 75 industry suppliers.

Us