Alyson Joubert Email & Phone Number

Huntington, Ny

• Plan, manage and execute social events including weddings, personal events and corporate gatherings• Budget management and cost savings for clients looking to create a beautiful event while minimizing spend• Creation of branding and marketing materials to generate new business leads and vendor referrals • Oversee company’s social media platforms to create conversation with potential and current clients• Manage associates and multiple vendors during the planning process and throughout event execution

Melville, Ny

• Managed all external communications for COOLPIX and Nikon 1 brands, including PR, social media, traditional and digital advertising, and media planning (strategy and buying) • Developed and oversaw strategic public relations programs to increase brand awareness and support product marketing and sales goals • Supervised event planning for Nikon events, including strategic partnerships, sponsorships and media launch events • Oversaw social media strategy for on- and off-line PR and advertising programs via various platforms• Supervised celebrity relationships including appearances, product- driven endorsements and special programs • Acted as liaison with Nikon Corp. (Japan) on the implementation of U.S.-based communications initiatives • Managed relationships with Nikon Canada and Nikon Latin America; Coordinated messaging for their regions and aid in their PR and advertising needs

New York, Ny

• Managed team for Procter & Gamble fabric care brands Downy, Bounce and Cheer, providing additional support on Tide • Created and managed sizeable budgets of approx. $5MM; Increased agency fees by 26% during tenure • Oversaw media relations outreach for all initiatives, including event sponsorships, product launches, celebrity endorsements, integrated segments and special programs • Managed social media strategy, including outreach to top bloggers, blogger event logistics and direct brand-to-consumer interaction • Created strategic partnerships and led the development of multi-faceted marketing plans • Provided ongoing senior client counsel, especially during crisis management• Led strategic event planning and tactical logistics from conception to execution • Oversaw measurement and analytics of all PR and social media campaigns, in relation to effectiveness and efficiencies • Managed and mentored junior staff members

New York, Ny

Managed successful publicity campaigns for numerous clients including Cooking Light and Adweek Magazines; Drafted press materials announcing pertinent client news such as event announcements, new product launches and personnel changes; Pitched clients for top-tier placements on a daily basis

New York, Ny

Wrote and serviced press materials announcing new book launches and author acquisitions; Worked with national and local media to secure placements during author tours; Assisted in the coordination of book signings and launch events

New York, Ny

Aided with outreach for numerous CPG and celebrity brands