Alyson Kirchner Email & Phone Number

Austin, Texas

During this tenure, I attain business outcomes and improve team culture and professional development by leading distributed workforce of 15 across an 8-state territory. My main responsibility is to create a multi-year organizational business and culture strategy in accordance with departmental priorities, including measurement and KPIs. Additionally, I have proven expertise in Gen Z marketing, driven by data and insights to grow trust in dairy through relevant messages and strategies, including K-12 school-channel marketing programs.Moreover, I lead the strategic development of the regional youth strategy; and evaluation of the entire school platform of sales, marketing, and communications within the K-12 school channel. I drive cultural change through organizational influence that led to an organization-wide culture strategic plan, including performance management, DE&I planning, organizational learning, and talent management.A few key accomplishments in this tenure include:• Conduct a market analysis and target account planning process to build a data-driven model that aligned to strategic priorities, increased sales & introduced new innovation of Salesforce tools; Increased meal participation 8% YOY• Manage and forecast marketing operational budget; grants budget in excess of $4M.• Develop & evaluate sales strategy executed through sales and marketing business plans for target school districts to close target opportunities within sales cycle; Increased dairy consumption 21% YOY through menu expansion such as coffee bars, smoothies & grab and go meals• Implemented grant hurdle rate analysis yielding 12% ROI in first year of funding

Houston, Texas, United States

In this role, I efficiently managed $166M annual revenues by heading distributed sales and marketing team of 11 with a managed territory across 34 higher education accounts in four states. I leveraged strategic leadership to drive profitable revenue growth. In addition to the above, I analyzed markets to develop annual revenue growth projections and data-driven strategies to achieve targets.Furthermore, I built and maintained collaborative relationships at all levels of the business and across functional teams to influence leaders and maintained a constant feedback loop from the field to senior leadership. A few key accomplishments in this tenure include:• Achieved 135% of annual new business quota by growing new business and establishing relationships with C-level decision makers at accounts across territory.• Spearheaded strategic business plans based on margin analysis and worked with local teams to ensure robust execution of sales growth initiatives; consistently met financial targets with sales climbing 5-18% in first year• Established business cases for all new products, including EBITA, projected revenue, breakeven, and ROI analyses.

Beaumont, Texas, United States

As a Director of Marketing and Business Development, I achieved positive ROI by leading marketing team of four and leveraging individual strengths within team. I provided strategic leadership for 5 service locations as part of executive leadership team with combined assets of $150M. Additionally, I increased loan assets, including credit, auto, and mortgage as well as financial services per member through development of data-driven marketing and ecommerce strategy. A few key accomplishments in this tenure include:• Grew customer base 14% YOY as well as enhanced managed assets 13% YOY by executing business strategies.• Boosted ecommerce penetration rate from 1.5 to 2.2 financial services per customer.• Directed rebrand of creative platform concept for delivering all B2C-branded services, including website and online bill pay technology.