Alyson Regnerus Email and Phone Number
Alyson Regnerus work email
- Valid
- Valid
- Valid
- Valid
- Valid
Alyson Regnerus personal email
- Valid
- Valid
I’m a firm believer that a successful brand and powerful demand generation strategy go hand-in-hand. Throughout my career, I have developed a track record of building powerful brands through data-driven demand generation strategies and streamlining efficiency and brand messaging across all marketing channels.I bring a get-it-done, agile problem solving mentality with an insatiable desire to build efficient, measurable, high-quality lead gen programs, using digital, content, event, and account-based marketing tactics to target and engage the right audiences with the right message.No success happens without a great team. I bring a player/coach mentality to every team I build and strive to foster a positive, team culture through mentorship, training, and development.If you're looking to build a sustainable and scalable marketing and demand generation strategy, email me at alyson.regnerus@gmail.com or let's connect!▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Demand Generation Strategist★ BigBear.ai– Built multi-touch demand generation strategy from scratch. Hired and trained team to support go-to-market strategy for product commercialization. Exceeded Q4 MQL goal 20% following integrated marketing launch. ★ Bitsight – Pivoted traditional field marketing approach to digital and ABM-focused strategy for SaaS solution targeting C-suite. Built global team and led oversight of field, channel, partner, and global content marketing. Exceeded qualified opportunity goal 47% and increased marketing contribution to revenue 23% in 1 year. ★ Plex – Developed and implemented fully integrated marketing plan that increased top funnel inquiries an average of 140% for 200% ARR growth from 2019 to 2020.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Brand Builder★ BigBear.ai– Unified 5 fragmented brands and defined data-driven marketing and demand generation strategies to promote a single vision for the company. ★ Bitsight – Harmonized brand and streamlined content management efficiencies to build consistent foundation for brand guidelines, content approval, execution, and analytics.★ Plex – Rebranded DemandCaster in less than 5 months—incorporating lead generation, eliminating redundancies, overhauling website, and clarifying messaging.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Core CompetenciesGlobal Demand Generation | Strategic Vision & Execution | Brand Marketing Development | Field Marketing | Channel Marketing | P&L Management | Team Building | ABM Strategy | Event Marketing | Digital Marketing | Content Marketing | Brand Unification | B2B SaaS Promotion
Strategy
View- Website:
- strategy.com.br
- Employees:
- 3307
-
Vice President, Growth And AcquisitionStrategyGrand Rapids, Mi, Us
-
Vice President, Growth & AcquisitionMicrostrategy Nov 2023 - PresentTysons Corner, Va, Us -
Growth Marketing ExecutiveAlyson Leigh Marketing Llc Oct 2013 - PresentHudsonville, Mi, UsProviding strategic Go-to-Market services, project management and process improvement including growth and demand generation, content, field, channel and event marketing, thought leadership, sales enablement, for B2B companies. -
Vice President Of Demand GenerationLogility Jul 2023 - Nov 2023Atlanta, Georgia, Us -
Senior Director Of Demand Generation & Marketing OpsBigbear.Ai May 2022 - Apr 2023Columbia, Maryland, UsRecruited to join BigBear AI to build out a team and stand-up a demand generation strategy from scratch and support a go-to-market plan for product commercialization.BigBear AI is an AI analytics and cyber engineering solutions company whose primary customers are the federal government, healthcare, and manufacturing.When I was hired, there was no demand generation strategy in place. After several mergers and acquisitions, the company was operating without a single clear marketing vision and was having a hard time driving high quality leads through the funnel to the BDR and sales teams. I left in April 2023 as a result of two company wide layoffs, a new leadership team and a restructure. Challenge ► Launch the demand generation strategy, framework, processes, and reporting functions in Q4 2022—5 months away. ▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Strategic Vision & Execution★ Identified marketing execution gaps and hired team members and agencies to fill those functions.★ Audited legacy CRM systems—Salesforce and Pardot—from a previous acquisition to inform lead to cash process.★ Unified 5 fragmented brands from multiple mergers & acquisitions under a single BigBear AI brand. Defined data-driven demand generation and marketing strategies. ★ Relaunched website in July 2022.★ Built customer database from scratch ensuring GDPR compliance.★ Achieved goal and launched comprehensive web, digital, SEM, SEO, ABM, content, and integrated marketing campaigns in Q4. -
Director Of North America Field, Channel And Global Content & Partner MarketingBitsight Feb 2021 - May 2022Boston, Massachusetts, UsJoined Bitsight and stabilized the marketing department at a time of rapid change in the organization. I was initially hired as director of NA field marketing but quickly added oversight of channel, partner, and global content marketing. Bitsight is a B2B SaaS company focusing on cyber risk analytics and security ratings who is positioned strongly in the SMB market. I focused on the corporate and enterprise divisions that had longer sales cycles and largely targeted C-suite executives to aid account penetration.Challenge ► Align sales and marketing divisions | Transform traditional field marketing role | Unify bitsight brand | Launch social strategy▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Strategic Vision & Execution★ Rebuilt trust with sales team by attending all sales meetings and developing SLAs between divisions to ensure continuity and streamlined communication.★ Morphed field marketing role into a digital, ABM-focused position by working closely with the sales team to launch data-driven , templatized strategy focused on driving quality leads through customized ads and targeted micro-events.★ Collaborated with agency and digital team to define Bitsight brand—developed brand book, guidelines, and templates—and drive consistency across all demand generation initiatives.★ Defined and launched social media strategy ensuring consistency across all social networks—improved social media conversion rate 154%.★ Hired, trained, and mentored 6-member global team to execute marketing vision.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ FY 2022: Increased marketing contribution to revenue 23% and exceeded qualified opportunity goal 47%.★ Defined and launched ABM strategy and grew ad engagement click through rates 10%.★ 6 months after social media strategy launch: Increased clicks 200%, interactions 80%, new prospect contracts 154%, impressions 78%, and social following 8%. -
Director Of MarketingPlex Systems, Inc. Jan 2020 - Dec 2020Troy, Mi, UsI joined Plex Systems to head the marketing functions for the DemandCaster brand—a Plex acquisition. I led all marketing efforts as the sole member of the department leveraging data to lead strategy and execution for demand generation, website, SEO, SEM, content syndication, social, video, live events, and digital events. I was laid off in December 2020. Plex DemandCaster is a B2B SaaS company that targets manufacturing companies—specifically supply chain and planning directors—and offers software to optimize supply chain efficiency.When I joined DemandCaster, the marketing director position had been vacant for 6+ months and the sales team had little support. Additionally, the brand operated independently of Plex and had its own P&L, sales team, and operations.Challenge ► Align DemandCaster with Plex brand | Rebuild sales team relationship | Pivot event marketing during COVID▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Strategic Vision & Execution★ Partnered cross-functionally with Plex branding team and outside agency to completely rebrand and rename DemandCaster in less than 5 months. Eliminated process redundancies, overhauled website, streamlined messaging, and incorporated lead generation efforts.★ Restored consistent communication between marketing and sales teams. Built revenue plan to maximize sales funnel and support revenue targets. ★ Shifted planned outbound marketing events to 5 virtual webinar events and increased website traffic 80%.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Implemented fully integrated marketing plan—increased top of funnel inquiries 200%, AQLs (automated qualified leads) 180%, TALs (tele accepted leads) 175%, and TQLs (tele qualified leads) 10%.★ Sales team increased close rate 20% and achieved revenue targets by the end of the year. -
Senior Manager, Brand MarketingDassault Systemes Oct 2013 - Jan 2020Vélizy-Villacoublay, FrI rejoined Dassault Systemes as the senior manager of brand offer marketing for the SOLIDWORKS brand and was promoted to plan and execute global content marketing programs annually. I led a team of 5 senior marketing professionals, 10+ agencies, and a $1.8M marketing budget. Dassault is known as the 3D experience company and Solidworks is a 3D CAD design software product—and $900M global brand—targeting SMB design engineers in the manufacturing industry through bottom-up grassroots marketing.Challenge ► Lead data-driven globally integrated marketing programs annually | Drive indirect sales pipeline growth through annual conference | Improve brand consistency across marketing channels | Support annual product launch▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Strategic Vision & Execution★ Researched and rolled out Kapost—content operations software—to 140+ marketing professionals on a global team. Increased new bookings annually from 264K in 2013 to 464K in 2019 and achieved YOY growth.★ Drove promotional plan, strategy, and content development for annual 3DExperience World conference with 6,000+ attendees. ★ Leveraged data to identify and close gaps in social media strategy by building a holistic approach designed to build brand awareness at all levels of the brand portfolio. Grew following to 2.5M+ across all social channels. ★ Pivoted from static to live product launches boosting YOY live streaming views 12%, web traffic 16%, new user visits 461%, and decreasing bounce 2.7%.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Launched paid media strategy alongside corporate team and increased website traffic 400% and conversion rate 10% for annual conference.★ Drove consistency at every level of the brand portfolio growing organic social engagement 39% (avg)—Facebook 2%, Twitter 6%, LinkedIn 138%, YouTube 19%, and Instagram 45%.★ Overhauled website to improve user experience increasing conversion rate 5% within 3 months of relaunch. -
Director Of Global Marketing | Director Of Channel MarketingRevolabs, Part Of Yamaha Uc 2011 - 2013Hired to develop a channel marketing strategy and added global marketing oversight, including strategy development, demand generation, event marketing, and PR. Managed $500K marketing budget with 2 direct reports. Revolabs is a wireless audio solutions provider that was acquired by Yamaha.Build demand gen and PR functions from the ground-up. ▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Increased leads 1,200+ in 1 year by planning and executing brand awareness campaign.★ Launched Revolab’s first-ever Global Reseller Program increasing global MDF usage 30%+.★ Improved organic traffic 120% by optimizing and relaunching website within 6 months.★ Supported 7% increase in revenue by tier one channel partners and 12% growth in partner marketing activities. -
Americas Field Marketing ManagerNovell 2009 - 2011Provo, Ut, UsJoined Novell—global software and services provider—to lead corporate direct marketing activities throughout North America, Latin America, and Canada for data center business unit.Drove lead generation and sales growth by designing effective demand generation campaigns, executive programs, field events, trade shows, and partner programs. I was laid off due to Novell being acquired by Attachmate Group in April 2011. ▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Launched 22-city road show that delivered nearly $1M in opportunity pipeline and achieved 42% attendee-to-registration rate. -
Americas Field Marketing ManagerX-Rite 2008 - 2009Grand Rapids, Mi, UsActed as field marketing manager for X-Rite—color management solutions leader—and drove marketing activities in North America, Latin America, and Canada. Supported 20 software and hardware products across print and photo market segments.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Grew North America revenue 5% and achieved volume and quality lead generation targets.★ Increased market visibility for new product line by launching X-Rite’s first-ever global rebate program.★ Stabilized client base following 3 corporate re-orgs in 6 months ensuring a seamless transition in marketing functions. -
Marketing Programs ManagerZ Corporation 2006 - 2008Rock Hill, Sc, UsLed direct marketing programs for Z Corporation—3D printing and scanning solutions provider. Developed and implemented email marketing, web, paid media, and tradeshow strategies. Managed $500K budget with full P&L ownership.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Increased leads 40% within 1 year by implementing new event program and increasing SEM and SEO efforts. -
Marketing Manager, China | Marketing Specialist, Us & Uk | Marketing CoordinatorDassault Systèmes 2000 - 2006Vélizy-Villacoublay, FrHired as marketing coordinator and promoted to marketing specialist and then marketing manager based on excellent performance in each role. Managed full P&L and $1.5M budget for APAC region. Oversaw all general, direct, and channel marketing programs through region.▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░▓▒░Results★ Managed annual user conference—highest attended conference at the time—with 3,000+ attendees and 1,000+ vendors.★ Stabilized and integrated APAC region during marketing manager’s 1-year leave of absence. ★ Supported UK region by acting as interim marketing manager, designing marketing plan, and hiring successor.
Alyson Regnerus Skills
Alyson Regnerus Education Details
-
Bridgewater State UniversityCommunication
Frequently Asked Questions about Alyson Regnerus
What company does Alyson Regnerus work for?
Alyson Regnerus works for Strategy
What is Alyson Regnerus's role at the current company?
Alyson Regnerus's current role is Vice President, Growth and Acquisition.
What is Alyson Regnerus's email address?
Alyson Regnerus's email address is al****@****ail.com
What schools did Alyson Regnerus attend?
Alyson Regnerus attended Bridgewater State University.
What skills is Alyson Regnerus known for?
Alyson Regnerus has skills like Lead Generation, Demand Generation, Marketing Strategy, Integrated Marketing, Product Launch, Strategy, Email Marketing, Salesforce.com, New Business Development, Direct Marketing, Enterprise Software, Channel Partners.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial