Alyson Rodgers Email & Phone Number

Vancouver, Washington, Us

Pleasanton, Ca, Us

Plan, budget, develop, execute, measure, and report marketing efforts that promote brand awareness and consumer engagement, including but not limited to: • Website content and organization• Digital and print advertising• Digital and print collateral• Media planning • Brand marketing budget planning and accountability• Social media marketing• Promotional items• New product development and introductions• Public relations and press• eCommerce design, functionality and effectivenessLead content strategy, generation, and dissemination across all media platforms, ensuring that messaging and branding are consistent and in keeping with global corporate valuesAnalyze market trends and recommend changes to marketing strategies based on analysis and feedback to improve demand and profitability of products, lines or services, work cross-functionally with sales, business development and data analytics for continuous improvement of strategiesOwn sales tools, training, and well documented processes that encourage lead generation, customer retention, business growth and brand ambassadorshipManage and coordinate marketing relations with vendors, publishers, and distribution partners that foster productivity and delivery speed

• Create and implement online and digital strategy including managing website content, architecture, SEO, Pay Per Click, email marketing and drip campaigns, banner ads, and analytics• Plan and execute print and digital marketing collateral; includes creating/ overseeing graphic design, printing, product photography, and messaging• Write content for newsletters, blogs and articles, collateral materials, PR reports, and any other materials as needed• Plan and execute lead generation strategies for both print and online• Manage distribution partner relationships for online sales• Manage relationships with publication editors and ad managers • Manage online customer dialogues including contacts through website forms, email responses and sales lead assignments• Create and Manage Polls or Surveys and provide analysis of results• Represent marketing in Integrated Product Development Process (IPDP) design reviews.

Dallas, Texas, Us

• Rebranded and relaunched ArtCarved.com for retail class rings, decreasing bounce rate by over 50%; also managed B2B project that enables independent retailers to manage their marketing collateral much more productively• Overhauled the Boy Scouts of America program: introduced new products and promotions that tripled sales and revenue• Co-led a top-of-counter pilot program for family jewelry in 150 JCPenney stores: Participated in planning all aspects of project and made product mix and pricing decisions  Developed collateral materials and performed in-store training Results led to being selected as their exclusive category supplier and a full national rollout • Project leader for development and launch of syndicated site for personalized jewelry and class rings on JCPenney.com, resulting in over $1M in revenue in the first year, with projected annually revenues of $1.3M• Served as consulting project manager for redesign and relaunch for syndicated sites on Walmart.com • Oversaw product development and program planning for a pitch to the Chicago Blackhawks • Developed web marketing strategy and web advertising as well as social media marketing for all retail brands• Led marketing and growth plan for Balfour Military, including print materials, strategy and custom product development• For the $3M Keepsake Bowling business, initiated overhaul of the ordering process and developed plan for website improvements to increase revenues and decrease canceled or voided orders• Managed intellectual property archives as well as filing new trademarks• Conducted field research at trade shows for niche categories

Oversaw a team of designers and developers to create and implement effective websites for clients and for in-house business ventures. - Managed client accounts for successful businesses across the nation. Includes site creation, site maintenance, planning site architecture, and consulting for marketing efforts.- For in-house business ventures, played a prominent role in branding, architecture, marketing, search engine optimization, search engine marketing, pricing strategies, business models, and overall implementation and continuing analysis for large webs of Ecommerce sites.