Alyson White Email & Phone Number

Greater Nashville Area, Tn

Cool Springs, Tn

Brentwood, Tn

Develop and implement all integrated marketing campaigns and projects to increase sales and enhance brand visibility.Handle all print and digital advertising, promotions and outreach for print and online marketing materials, sales materials, mailings, and social media campaigns.Brainstorm new and innovative ways of broadcasting titles/brands within budget guidelines.Ensure that all messaging and positioning is consistent and customized to reach target demographics and new audiences. Coordinate outside resources and vendors with ad/promo group; bring projects to completion and track progress and expenses throughout each campaign.Liaise with sales group to respond to marketplace needs and fluctuations and produce relevant sales materials.Manage all book cover design with multiple vendors.Manage monthly marketing budgets and expenses. Create dedicated microsites for each author highlighting each book, then integrate e-mail marketing campaigns that drive consumers to purchase directly from Worthy’s online bookstore.

Brentwood, Tn

Clawson, Michigan

Spearheaded function at Cowboys Stadium in Arlington, Texas, for 600 customers of Robert Bosch LLC; event included dinner, tours, celebrity interaction, and breakout sessions on various products. Submitted online survey to attendees and received extremely positive feedback; client successfully spread message about new products.

Auburn Hills, Michigan

Managed design, development, and launch of a 360-degree, integrated marketing program and music tour called Road Trips and Guitar Picks for COUNTRY Financial; led strategy development including brand positioning, audience identification, marketing program goal development, and artist selection.Designed event activation plan for COUNTRY’s first experiential marketing event, with goal of maximizing artist/tour sponsorship to achieve desired business results. Oversaw creative development of all aspects of program, from site design to backstage experience with artists Jewel and Jason Aldean. Developed brand promotions using online activation components including sweepstakes promotion, viral microsite program, social media platforms (Twitter, Facebook, blogs, and YouTube), text messaging campaigns, and public relations. Established internal contest among sales professionals to win backstage passes for meet-and-greet; program exceeded revenue targets by 10%.Increased COUNTRY brand awareness by 80%; registered more than 30,000 users online with opt-in rate of 20%; lifted sales productivity between 18% and 30% in target geographies; and introduced 2,000 VIP’s to brand via backstage experiences. Coordinated and executed national sweepstakes production for Hatteras Yachts/Country Music Television (CMT); managed all logistics of contest that culminated with selection of winner of boat and fishing trip with country artist Jack Ingram. Spearheaded design, development, and launch of Bayliner Boats website.Created consistent look and feel for Motorola products on a global level, working closely with client to develop conference exhibits and launch new branding in Barcelona, Germany, and U.S.; achieved significant increase in awareness and attention, including growth in consumer understanding of how Motorola products interfaced with other technical products.