- Develop a pitch deck focused on rebranding a legacy brand’s photography style, including a range of styles such as overarching aesthetics, collection imagery, home styling, outdoor photography, lifestyle imagery, and a family-oriented identity.- Conceptualize the direction for the brand’s social media presence, aligning with the brand’s core values.- Provide strategic guidance for Instagram Reels to ensure alignment with the brand identity and core messaging while maintaining a visually appealing and creative approach.

- Delivered high-level creative direction and execution across various projects, including building new brands, rebranding efforts, social media content creation, and campaigns for a multitude of clients.- Served as an Art Director overseeing creative and marketing teams for contract roles, directing for brand identity, combining creative and strategy, photography, social media, graphic design, and marketing initiatives, completing several successful campaigns. - Oversaw the complete branding process, delivering a cohesive and impactful brand presence across all company visuals and marketing materials. Leading the development of a comprehensive brand identity and guidelines for a music producing company, including strategic marketing planning and execution of brand visuals. Directing and executing on-set visual elements for a music video, ensuring alignment with the brand's overall aesthetic and vision.- Directed creative marketing strategies and implemented photo studio setups for Pure Cannabis Company, managing both the creative direction and execution.- Developed and executed commercial photography and e-commerce site design for Mileu - Women’s Apparel, enhancing visual appeal through social media content creation, email design, copywriting, and visual merchandising.- Providing on-set art direction, including prop styling and meticulous photo selection with detailed retouching notes to ensure high-quality imagery for various brands, such as Sea Vodka. - Assisted creative directors with photoshoots, editorial styling, and photographer support, while maintaining a clean and organized studio environment.

- Spearhead creative direction for comprehensive campaigns, developing and presenting detailed decks to align with brand vision. Provide the overarching aesthetic, detailed direction of photography and commercial videography, props needed for execution, copy used throughout the campaigns, ideation of combining marketing and creative strategy- Pitch campaign concepts to key stakeholders and team members, ensuring alignment with brand standards.- Established and built the photography department and studio from inception, providing insight on how an in-house studio operates. - Oversee all aspects of pre-production coordination to ensure a seamless production day, including clear communication of team roles and responsibilities, and readiness of equipment, props, and directives.- Review, revise, and approve art direction, prop selections, and wardrobe styling, while also directing and photographing lifestyle and product photography.- Execute set design, prop styling, photography, and retouching for creative product photography, and managed the brand’s in-house product studio to maintain high visual standards.- Collaborate with the marketing team to ensure campaigns and photography met brand expectations and operated efficiently.- Create a system for all product photography to be 100% consistent.

- Prop selection and styling for editorials, published. - Provide wardrobe and accessory recommendations to the creative director, published. - Connect with design houses and showrooms to pull pieces for photoshoots. - Tracking garments, preparation, organization, and returning of garments and accessories.- Assisting with wardrobe on models.

- Submitting models for commercial and SAG jobs. - Updating model's comps and book. - Photographing tests. - Negotiating pay, travel, and other expenses. - Working with the agency director to establish productivity goals.- Facilitating auditions between models and clients.- Conferring with the marketing team to develop new advertising strategies.- Developing strong relationships with photographers, stylists, and clients.

- Led photo and brand art direction, along with styling for four distinct brands, ensuring cohesive visual identity.- Spearheaded the creation of a new brand, establishing and defining its visual identity.- Developed and implemented structures and processes within the creative and marketing departments to enhance workflow efficiency.- Delivered strategic creative visions, brand identity, and campaigns by crafting and presenting comprehensive pitch decks encompassing ideation, marketing strategy, and creative execution.- Produced detailed creative briefs for photography, videography, graphic design, and marketing across digital, print, and social media platforms.- Directed campaigns from concept through to execution, covering web, social, email, print, and advertising mediums.- Collaborated with executives and creative teams to align on ideation, strategy, and pre-production requirements.- Managed all aspects of pre-production, including timeline creation, budget oversight, location scouting, and set design, while coordinating with talent and props to ensure content aligns with marketing objectives.- Provided on-set art direction for models, stylists, photographers, and videographers, ensuring alignment with the pre-production vision, while also stepping in as a photo stylist or photographer as needed.- Oversaw post-production, including the selection of final imagery, retouching, and editing notes, ensuring consistent visual output across catalogs, social media, and web platforms.- Led photo styling efforts, including prop sourcing, set design ideation, and maintaining an organized, well-stocked studio environment.- Managed and mentored the creative and visual marketing team, fostering collaboration and professional growth.

- Conceptualized and executed content for advertising, marketing, brand identity, and social media campaigns, ensuring alignment with brand goals.- Led the visual concept development for all photoshoots and commercials, overseeing set design, locations, graphics, props, lighting, and camera angles.- Collaborated closely with the director and producer to achieve a cohesive visual appearance and artistic style throughout productions.- Partnered with the Art Supervisor, Studio Operations, and Production Teams to optimize processes and infrastructure for departmental efficiency.- Assisted in campaign strategy and execution in collaboration with the art director, contributing to the overall creative direction.- Supported social media strategy development, integrating content across various platforms.- Managed operational guidelines and workflows from pre-production to wrap, ensuring smooth and efficient production processes.- Gained hands-on experience in coordinating and managing on-set activities, including the unique challenge of cat wrangling. Yes, you read that correctly.

- Represented by the Artists Division of Wilhelmina Models, collaborating with clients such as Sears and Kmart to deliver brand-aligned visual content.- Expertly styled and/or photographed both hard and soft goods for photography, ensuring consistency with each brand's identity and visual standards.- Collaborated closely with creative teams to create compelling imagery, contributing to successful marketing campaigns.- Managed merchandise tracking and coordination, ensuring seamless integration of products into photo shoots and maintaining brand integrity.

- Collaborated with directors, business analysts, and marketing specialists to define project scope and brainstorm creative ideas.- Conducted research to align with project goals and produced mock-ups and storyboards to outline design concepts.- Collected and integrated stakeholder feedback into design revisions, ensuring timely updates and alignment with project objectives.- Provided regular progress updates and maintained awareness of the latest design trends and media advancements.- Art direction all photography, influencing consumer perception through creative storytelling and visual impact.- Executing the vision by styling, photographing, retouching, and video editing for e-commerce and social media, including product renderings in Keyshot. - Researched current trends in arts, marketing, and interiors to ensure contemporary and relevant visuals.

-Retouch, color correct, and upload product and model photography according to company style guides-Color correct images of hard and soft goods ensuring consistency of color across all images -Match color and lighting of images shot from different sets-Retouch products with strong attention to detail with assurance the image is web ready- Maintain workflow with organization in mind-Remove dust, scratches, fuzz, tape, blemishes, hair, tattoos, and correcting skin tone -Combining multiple focus layers and blending to create an image with multiple focal points-Matching buttons, shoes, and strings-Silhouette images with and without shadows, as well as with inserts-Warp and liquify to adjust clothing to be clean

- Art direction and execution of styling and photography, as well photo retouching for high-end home décor, creating visually compelling content for web, social media, and email campaigns.- Set up and manage photography equipment, lighting, and backdrops to ensure high image quality and consistency.- Organized and maintained image files and catalogs, optimizing workflows for efficient production.- Designed graphics for email and social media, contributing to cohesive brand messaging.- Handled general e-commerce administration, ensuring smooth operational processes.- Conducted in-depth research on trends in arts, marketing, and interiors to deliver contemporary and relevant visuals.- Planned, designed, and furnished home settings, creating unique and aesthetically pleasing spaces.- Achieved recognition with features in Better Homes & Gardens and The Wall Street Journal.

Window/In-store Visual Displays-Install displays-Concept displays-Photograph displays-Style props in display-Make/Purchase props for displaysVisual Merchandising-Signage/Pricing/Tags-Place merchandise/props-Photograph merchandise-Select merchandise/props-Shipment/Backroom stock-Stock/replenish merchandise-Style/arrange merchandise/props-Keep a clean and visually appealing store-Add/remove merchandise/props/racks/tables