Alyssa Bailey, Pmp, Mba Email & Phone Number

- Serve as an integral member of the Professional Services Leadership Team, driving global alignment and organizational health- Leads and scales a team of Project Managers, Engagement Managers, Knowledge Managers, and Managers of those functions- Ensures team consistently hits their KPIs including CSAT, utilization, project time to value / completion, project profitability, services bookings, and knowledge base creation, adoption, and trust- Oversee subcontracted Enterprise projects- Sets execution plans for the team to achieve quarterly and annual business results - Fosters a culture that encourages and enables others to build their skills and develop their careers - Is responsible for department management including staffing, training, performance management, and career development of the team- Builds relationships with key cross-functional stakeholders- Supports the Sales team with RFP responses, pitching, proposing, scoping, and selling services- Contributes to innovations in our processes, operations, tools, team structure, and service offerings- Participates in cross-functional improvement initiatives to support the achievement of our OKRs

- Manage, coach and mentor a team of Implementation Project Managers who lead our strategic enterprise implementations. - Passion for helping others develop their skills and grow in their career.- Work closely with Implementation Consultants and Implementation Architects on projects. - Engage with executives, developers, marketing managers, and other stakeholders to successfully scope and drive the project through successful completion.- Develops relationships across functional areas such as Sales, Engineering, Customer Success, Security and IT.- Oversee project execution of each team member including personnel assignment, project scheduling and timely delivery.- Provide timely, clear, concise communications to customer and the Iterable project team.- Assess project risks, anticipate challenges, and provide escalation management when necessary.- Knowledge of marketing automation and marketing technologies.- Plan, execute and grade OKRs quarterly/annually

Responsible for managing technology-related projects that may be cross-functional in nature and require strong decision-making capacity and a results-driven mentality. Drive for Results:• Manage multiple projects involving cross-functional teams focusing on launching new products and services.• Work collaboratively across groups to secure buy-in and drive issues to resolution.• Resolve and transform complex concepts into executable plans.• Oversee complex process and system interdependencies in order to ensure successful project execution.• Develop and execute deadlines, budgets and project activities.Change Management:• Provide Risk and Resource Management by anticipating bottlenecks, providing management escalation, project prioritization, making tradeoffs, balancing the business needs versus technical constraints, and driving initial objectives.• Serve as a Change Agent within the organization, considering the strategic objectives of the company, alignment of the project with other projects and initiatives, and customer implications.• Ensure integrity of changes by enforcing appropriate test procedures.Performance Management:• Prepare reports and communicate project status to team members, management and stakeholders on a regular and timely basis.• Assess project performance and aim to maximize ROI.• Keep up to date on the project roadmap, research competitors, and understand how it relates to our organization.Strategic Relationship Management:• Build and maintain relationships within the business as well as with third-party providers (software providers, consultants, etc) that are necessary for the success of the project.• Ensure ongoing alignment between business priorities and the application of technology resources.• Communicate with all levels of the organization.

Fort Wayne, Indiana Area

Projects completed in this role:•Ecommerce Replatform: Migrated the website platform from ATG to Shopify+. Reevaluated 20+ vendors. Led RFPs, contract negotiations and project tasks for each vendor alongside the website migration itself with our Digital team.•PIM Implementation: Implementation of Vera Bradley’s first PIM, Salsify. Integrated Salsify with Flex PLM, Salsify with Shopify+, Salsify with Microsoft D365 and ran the business through user trainings and workflow setup for go live preparations.•AfterPay Implementation: Led the implementation of Afterpay for both online and in-stores, which required integrations with Shopify+ and Microsoft D365 POS and F&O. •International Website: Rolled out a new international Shopify+ website, which included integrations with D365.•Canada Website: Built first Canada website via Shopify+, which included integrations with D365.•Email Service Provider Migration: Migrated from Salesforce to Iterable. Managed several teams through marketing and transactional IP warming, consultation, DNS, message channel creation, message type creation, 3rd party scoping/timeline, SMS short codes and campaigns, customer migration, UAT and go live.•Direct Integration between Shopify+ and D365: Rewrote the integrations and remove the order management system that sat between Shopify+ and Microsoft D365. Led teams through rewriting 7 integrations.•Pre-Order Implementation: Defined pre-order MVP and led the team on: scoping out the work, timeline, UAT and go live.•Power BI Dashboard and Enablement: This project was broken out in to Phase 1 and Phase 2 groups for PBI training, dashboard build outs and implementing the first PBI user council for VRA. I coordinated the compilation of all departments key KPIs. Those KPI's were then prioritized by importance and ease of access to the data. During this time we also pulled in the phase 1 group for training and establishing a PBI user council.•Loyalty RFP: Led the team through in-depth loyalty RFP.

Fort Wayne, Indiana

• Managed Digital Merchandising Coordinator ensuring products, collections, navigation, search terms, and rankings are accurate for each launch.• Managed two Digital Merchandising Analysts ensuring launches, promotions, retirements and analysis are accurate and improved upon. • Managed product customization and personalization road map and execution of launches. • Led the Marketing and Merchandising teams through a website re-platform from OCP to ATG.• Managed digital execution of omni-channel promotions in site assets, email, on site search, and merchandising. • Evaluated industry, consumer, category, and operational data to develop analytical insights and generate actionable business recommendations• Responsible for reporting, analysis, and identifying opportunities while collaborating with outside vendors.• Performed quantitative analysis to make seasonal assortment decisions on verabradley.com and affiliate channels.• Evaluated new products through historical, competitive, and other relevant analyses. Guide initial merchandising placement and ranking based on findings. • Supported the selection and management of online merchandising tools (product recommendations engines onsite search) to execute online merchandising• Vendor Relations Experience: JTB Silhouette (Digital Customization and Personalization System), Invodo (product videos), Punch Films, Bloom Reach (Merchandising Analytics), Bazaarvoice (ratings & reviews), Power Reviews (ratings & reviews), Loop Commerce (Gift Now), Olapic (UGC), Monetate, Certona (Suggested Selling Tool), Amazon, Adobe Scene 7, Narvar, Shoprunner, Foresee (Consumer Insight), DAC Group (SEO), Coremetrics (Site Analytics), Google Analytics (Site Analytics).• Website Platforms: OCP, ATG, Endeca• Professional Skills: Email Marketing, Project Management, Merchandising, Retail Marketing, Product Analysis, Social Media Marketing, Management, Digital Marketing, Styling, Excel, Project Management, Campaign Management

Maintained weekly and seasonal analytical reports for weekly business performance reviews. Reported on sales trends and observations to influence merchandising decisions. Applied search term reporting and SEO ranking results to improve overall website experience through navigation, category pages and product detail pages (PDPs). Managed data spreadsheets for product pricing, variants, and categorization. Coordinated product descriptions and photography for each seasons launch. Handled promotional pricing setup and execution. Worked with forecasting and segmentation for promotions and product launches. Merchandised website category layouts and landing pages. Offered product recommendations for email marketing. Influenced all other website content areas with merchandise to feature. Worked with photo studio on styling and producing photography for emails and website anchor images.Collaborated with social on their needs and influence what products, features or messaging we need to push through digital channels. Managed the Invodo video projects we do each season by compiling all assets, products, copy, etc. needed for each shoot. Coordinated all communications on editing to final asset delivery to populating to the website. Experience with Olapic, Certona, Foresee, OCP (Site Manager), ATG (Oracle), Endeca, Invodo, and Gift Now or Loop Commerce. Completed a website replatform project moving from OCP to ATG.

Managed data spreadsheets for product pricing, variants, and taxonomy. Coordinated product descriptions and photography for each seasons launch. Handled promotional pricing setup and execution.Worked with forecasting and segmentation for promotions or product launches. Merchandised website category layouts and landing pages. Offered product recommendations for email marketing. Worked with photo studio on styling and producing photography for emails and website anchor images. Experience with Olapic. Analytical skills using internal data sources and Forsee.

Managed time keeping system. Worked directly with all managers on Enterprise Etime system and time card issues. Assisted and processed biweekly payrolls for various pay cycles. Trained over 200 people on time keeping system and implementation of new modules. Implemented 5 different systems for conversion, upgrading, and improvements. Led training of managers and employees on new systems requirements and capabilities.

Collaborated with team on promoting marketing materials and store promotions. Assisted the visual Assistant Manager on preparing floor sets and analyzing product placement. Performed audits on inventory levels. Processed sales transactions utilizing a POS system. Daily customer service and sales.

Financial management, payroll, accounting, sales, customer service, marketing

Master’S Degree, Business, Management, Marketing, And Related Support Services, 3.8/4.0

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Volleyball