Responsible for developing, managing and maintaining all areas of a highly functional and successful creative PR & marketing agency. From new business development to managing a staff, owning my own agency provides me with a wide range of skills and responsibilities. Primary responsbilities include but are not limited to: -Plan, direct and set the strategic direction of marketing and business development initiatives-Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis-Develop captivating sales decks, tactics and strategies in order to retain current clients and sign future clients-Develop pricing strategies and media relations plans, balancing firm objectives with client satisfaction-Research and analyze target markets to develop strategic and tactical plans to grow the client's business-Oversee staff operations, business management, business planning and new hires-Develop and maintain relationships with decision makers of new and existing clients, media outlets, industry leaders and more-Developed media relations strategies and secured high-level press placements in print, broadcast and online media-Developed influencer and blogger relations program, securing top tier placements on social media channels and blogs​-Directed social media team to engage audiences across traditional and new media-Leveraged existing media relationships while cultivating new contacts-Managed media inquiries and interview requests as well as sought out opportunities-Created​ ​content for press releases, event fliers, social media, lookbooks, advertisements and more-Monitored, analyzed and communicated PR results on a​ ​weekly, monthly and quarterly basis-Built relationships with thought leaders to grow industry awareness and new opportunities-Maintained a keen understanding of industry trends affecting clients and made appropriate recommendations regarding communication strategies surrounding them

Responsible for developing, managing and executing media strategies for a variety of clients in a variety of industries. From traditional PR outreach to media events and more, my responsibilities included the following-Developed media relations strategies and secured high-level press placements in print, broadcast and online media-Developed influencer and blogger relations program, securing top tier placements on social media channels and blogs-Coordinated all public relations activities​ ​from sample requests, gifting, event planning, client communication and more​-Directed social media team to engage audiences across traditional and new media-Leveraged existing media relationships while cultivating new contacts within business and industry media-Managed media inquiries and interview requests as well as sought out new opportunities-Created​ ​content for press releases, event fliers, social media, byline articles, keynote presentations, decks and more-Monitored, analyzed and communicated PR results on a​ ​weekly, monthly and quarterly basis-Evaluated opportunities for partnerships, sponsorships and advertising on an on-going basis-Built relationships with thought leaders to grow industry awareness and new opportunities-Maintained a keen understanding of industry trends affecting clients and made appropriate recommendations regarding communication strategies surrounding them& MoreClients included- Disney, PacSun, ModelFit, Cheeky, Sakara Life, VO|CO & more.

Responsible for social media and PR efforts from a strategy, implementation and analysis perspective. Responsibilities include, but are not limited to:- Implement social media strategy and best practices across various platforms and social communities (i.e., Facebook, Twitter, Google+, Pinterest, Instagram, YouTube, etc.)- Manage social media campaigns and day-to-day activities.- Develop and implement creative and highly measureable social media programs and campaigns. This includes planning an editorial calendar and creating content to support that calendar. - Own the acquisition of fans and followers on different social channels and drive paid and organic programs to grow our fans and followers- Develop and maintain relationships with key bloggers and other influencers. Keep updated/current lists of those influencers across multiple categories.- Own and update social media dashboard across both brands and report success and lessons learned. Actively “listen” to the social media community and regularly report on findings. - Identify opportunities, trends and features in the social media space. Justify investments in new social media trends through business metrics and optimization and testing across brands.- Establish, track and assure adherence to budgets, launch schedules, campaign and marketing objectives

Responsible for developing, managing and executing media strategies for 12+ International fashion brands. From traditional PR outreach to media events and more, my responsibilities included the following-Developed media relations strategies and secured high-level press placements in print, broadcast and online media-Developed influencer and blogger relations program, securing top tier placements on social media channels and blogs-Maintained updated stylist list and actively reached out to stylists for pulls, gifting, samples and red carpet dressing-Coordinated all public relations activities​ ​from sample requests, gifting, event planning, client communication and more​-Directed social media team to engage audiences across traditional and new media-Leveraged existing media relationships while cultivating new contacts within business and industry media-Managed media inquiries and interview requests as well as sought out new opportunities-Created​ ​content for press releases, event fliers, social media, byline articles, keynote presentations, decks and more-Monitored, analyzed and communicated PR results on a​ ​weekly, monthly and quarterly basis-Evaluated opportunities for partnerships, sponsorships and advertising on an on-going basis-Built relationships with thought leaders to grow industry awareness and new opportunities-Maintained a keen understanding of industry trends affecting clients and made appropriate recommendations regarding communication strategies surrounding them& MoreKey Clients included StyleStalker, JetSet Diaries, Wilde Heart, Jarlo, Lack of Color, GLAMboxes, Capri Positano Sandals, Tart Collections, Asilio, Wyldr & more.

-Manage store daily, meet sales goals and strategically sell merchandise to clients all over the world-Create and maintain client list -Create sales tactics, strategies and programs to retain current customers and reach future clients-Create and receive all purchase orders for merchandise that comes into the store-Managed all social media accounts; Twitter, Pinterest, Facebook, Polyvore in addition to creating original content for all channels-Maintained back end OS commerce website; process orders, maintain correct stock online, create product descriptions, move merchandise and general website maintenance-Provided the highest level of customer service to E-commerce clients in regards to orders, shipping, and website issues-Photographed all new merchandise for website (product shots) and for social media channels (styled content)& More

Assistant to Creative director for fashion brand "The Books"Kept an organized schedule of events and meetings for the officeManager of social media; including creating and implementing the strategic plan of action across all social media platformsManaged 2 social media employeesCreated content for our own blog, Tumblr, Facebook and PinterestRe-designed personal blog layout for "The Books"Created mood boards and concept ideas for head designer, as well as came up with overall themes for the collectionsAssisted the senior designer with fabric choices, sketches and other areas of clothing productionTraveled to New York to attend Coterie trade show and assisted in selling product

-Emphasis on product knowledge and styling-Received and tracked inventory weekly-Extensive knowledge of Retail Pro-Created a client book and built relationships by styling -Created, compiled, printed and organized various marketing presentations.-Assisted in the decision-making process for marketing and promotional materials and strategies-Created the Instagram account and managed content in addition to styled photo shoots-& More

-Assisted account executives with various activities; from organizing, mailing and tracking celebrity gift packages to assisting stylists with pulls for major publications, red carpet events, celebrity photoshoots and more-Maintained updated search charts for client placements-Created and organized press clips-Conducted thorough research for client strategies-Maintained and organized showroom for brands such as; J Brand, Fluxus, James Jeans, James Icon, Bec & Bridge, Candy & Caviar, and many more.-Kept organized schedule of office events, meetings and more

-Assisted Global Marketing Director -Conducted thorough ,focused online research for specific TV shows-Created weekly reports based on key findings-Completed basic electronic filing and database management-Created, compiled, printed and organized various marketing presentations-& More.